European CEO

March 18, 2015 09:00 ET

European CEO: Is ECB QE Quantity Over Quality?

LONDON, ENGLAND--(Marketwired - March 18, 2015) - Years after both the UK and US turned to QE as their economic saviour, the eurozone has finally patched together a programme of its own, as it looks to fight off the twin threats of record unemployment and deflation. Hailed as one of the main reasons why the US and UK economies have recovered comparatively strongly since the crisis, a new European CEO report looks at what the future might hold for a eurozone under QE.

"For leaders of the eurozone, warding off any potential return to the debt crisis has been the priority of the past year", according to the European CEO report. "With the economic situation in Europe hardly improving, many people have called for a drastic rethink of the policies that have been employed over the last few years." Enter QE, a policy that, while radical in years past, has grown increasingly common in a global economy where conventional options have fallen short.

The European CEO report also looks at some of the criticisms and how many believe QE to be too little, too late for a moribund economy. However, the programme marks a much-needed injection of liquidity in a eurozone characterised by stagnation, and the jury is out on whether QE will boost confidence and investment in the region.

Alongside the QE special report, the new issue of European CEO looks at how polarising CEO Michael O'Leary is leading Ryanair to new frontiers, the economic value of whiskey, and the story of Charles Saatchi: the man who single-handedly created the speculator-collector role in the art world.

To find out more about the world of European business, management, finance and culture, the new issue of European CEO is available to read online and in print now.

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Contact Information

  • For further media information contact:
    European CEO
    Matthew Timms
    Editorial Department
    +44 (0)20 7553 4177