European CEO

European CEO

March 19, 2015 07:37 ET

European CEO: Whisky Investment Works Wonders for the UK Economy

LONDON, UNITED KINGDOM--(Marketwired - March 19, 2015) - Whisky is far more than a top-class tipple, and the beverage today is a staple of the UK economy and a shrewd investment option. More valuable to the UK even than iron, steel, textiles, shipbuilding or computing, whisky contributes more than £5bn to the economy and supports 40,000 British jobs. The new issue of European CEO takes a look at the significance of whisky and whether the time is right to invest.

The European CEO report delves into what steps those in the industry have taken to ensure any whisky produced is the genuine article, and the threat that counterfeiting poses to the industry's reputation. What's more, protecting buyers from fraudsters means that whisky has fast become an attractive asset class.

"Scotch whisky is a huge British success story", said one Scotch Whisky Association spokesperson to European CEO, talking up the importance of government support in maintaining one of the country's leading exports.

"The recent rise the whisky market has seen is not just due to an overall increase in sales, but the growth in demand among high-net-worth individuals and other more moderately financed enthusiasts from Europe, Asia and the US", according to the European CEO report. For those skeptical about whisky's viability as an investment option, there are fewer investment-grade bottles than then are classic cars, meaning that the potential returns are huge.

For an insight into the inner workings of the whisky market and a host of features on European business, management, finance and culture, read the new issue of European CEO, available online and in print now.

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