DETROIT, MI--(Marketwire - Oct 9, 2012) - ChannelNet announced today that they have been selected by a European luxury automotive manufacturer to develop a web-based marketing solution which will provide a highly personalized experience for current and future customers.
Using their patented SiteBuilder™ technology, ChannelNet will deploy personal microsites -- (PURLs) -- which will guide current and future customers through a highly-targeted and branded online experience. "The luxury automotive segment has consistently been leaders in deploying new consumer technologies to improve the car shopping and ownership experience," stated Paula Tompkins, ChannelNet CEO and Founder. "We are excited that for the first time a manufacturer has joined forces with their captive financial services company to deploy our PURLs solution across their company, to grow both their sales and retention activities."
ChannelNet's personal microsite platform enables marketing and sales teams to dynamically create highly targeted and personal online experiences for consumers, based on data attributes and business rules. Powered by SiteBuilder, the solution includes an intuitive management tool that empowers administrators to create and manage targeted campaigns in real time -- while simultaneously adhering to brand guidelines. Marketing has the flexibility to deliver messaging based on varying business goals -- for example, delivering a loyalty offer or lease-end communications -- but also the ability to ensure that the messaging is very targeted and relevant for today's time-starved consumers. ChannelNet's PURLs are a digital communication tool that not only helps generate outstanding results for marketers, but also enhances overall customer satisfaction.
For over 27 years ChannelNet has been the leading provider of multichannel digital marketing solutions for the automotive, financial services, home improvement and retail industries. ChannelNet's patented software, SiteBuilder™, allows Internet users to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide, including BMW, Ford Motor Company, General Motors, Volkswagen, Audi, Hyundai Motor Finance, Kia Motors Finance, Chrysler Financial Services and many others. ChannelNet is a privately-held company based in Sausalito, California and Detroit, Michigan. Visit www.ChannelNet.com for more information, and follow frequent updates on Twitter (www.twitter.com/ChannelNet) and Facebook (www.facebook.com/ChannelNet).