SOURCE: LBI International AB (publ.)

February 26, 2009 04:23 ET

Europe's Leading Digital Agency LBi Wins Electrolux

STOCKHOLM, SWEDEN and AMSTERDAM, THE NETHERLANDS--(Marketwire - February 26, 2009) - Electrolux have appointed LBi as their CRM partner. This relationship will cover all 3 Electrolux brands (Electrolux, AEG, Zanussi) across 20 markets in Europe and Eastern Europe. The win was awarded after a tough 8-way pitch over 10 weeks spanning meetings in Stockholm and Brussels.

Electrolux will be engaging with consumers throughout the entire purchase cycle becoming much more than an engineering brand. LBi will help Electrolux communicate with their customers across multiple brands and territories using all of LBi's core skills - Insight and strategy, content creation, content distribution, measuring effectiveness and creating advocacy.

Killer creative, relevant content creation, strategy, media, CRM, Technology and User experience backed up by leading edge analysis.

LBi's CRM department, 30 strong & led by Pipa Unsworth, was set up in 2007 to help brands have more meaningful conversations with their consumers in a web 2.0 world of wikis, social advertising, peer to peer blogs and multi channel advertising. People are becoming immune to traditional messaging and only engaging with brands who are providing a genuine and relevant service. Only digital is able to facilitate and extend this brand promise.

CEO of LBi UK, Ewen Sturgeon is excited about the challenge: 'This is exactly the kind of challenge we've been building this agency to respond to, we have a global network of over 1600 experts. It asks all the right strategic questions and gives us a brilliant opportunity to make a material impact on the Electrolux business over the coming years.'

Neil Gannon, Director of Marketing Expertise Electrolux, says 'LBi demonstrated a real understanding of the Electrolux challenge and were able to show a mix of big, blended thinking together with a pragmatic approach to the speed at which Electrolux would be able to evolve their approach to marketing over the coming years. Their ability to mix marketing and technology thinking, combined with their size means we can generate game changing ideas and get the consumer engaged with these ideas very quickly'

About LBi:

LBi is a global marketing and technology agency. The Company employs approximately 1,600 professionals located primarily in the major European, American and Asian business centers, such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi blends the full range of service disciplines to create innovative multichannel solutions for national and international corporate clients. By combining business and media strategy development with creative design, industry expertise and the latest digital communications technology, LBi offers a unique and uniquely valuable proposition. LBi is listed on Nasdaq OMX Nordic in Stockholm and on NYSE Euronext in Amsterdam as (symbol: LBI).

www.lbi.com

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