Engagement Labs inc.

Engagement Labs inc.

February 19, 2015 06:05 ET

eValue™ Analytics Ranks Top 10 German Brands in Social Media

Audi Deutschland Ranks #1 in the Germany

The Automobile category is the most effective in Social Media Marketing

TORONTO, ONTARIO and PARIS, FRANCE and MONTREAL, QUEBEC and MEXICO CITY, MEXICO--(Marketwired - Feb. 19, 2015) - Engagement Labs (TSX VENTURE:EL), the creator of eValue™, released its 2014 Germany Advertiser Rankings; showcasing the top Brands based on their eValue score on Social Media Networks including Facebook and Twitter.

The diversity of Advertiser Brands with top ranking eValue scores demonstrates that as an Advertiser your social media marketing strategy needs to be filled with engaging content, delivering relevant and timely responsiveness and creating impact with your consumers allowing you to gain incredible momentum on social media.

"The top ranking brands have all recognized that engagement is a key component to performing well on social networks. Content that generates activity travels across communities and carries the brand message further, often with individual consumers adding flavor with their own personal messages." said Eli Singer, CMO of Engagement Labs.

1 Audi Deutschland
2 DefShop
3 SWAROVSKI - Germany
4 Fressnapf Deutschland
5 BMW Deutschland
6 Ford Deutschland
7 HARIBO Deutschland
8 Allianz Deutschland
9 LG Electronics Deutschland
10 NIVEA - Germany

"In Germany, the Automobile category is a leading industry that has excelled in using social media. Their ability to extend brand awareness, execute impactful content creation that resonates with their audiences and build excellent trust with their consumers is unparalleled. This data shows that although Advertising Brands are different, there are some definite winning strategies that world leading Brands are taking to connect with their consumers on social media." said Bryan Segal CEO of Engagement Labs.

In 2015, Social Media will continue to expand and grow in significance with consumers. Consumers continue to evolve their influence sphere and traditional advertising is one avenue to reach prospective consumers but social media delivers a unique experience that allows for unparalleled one to one consumer interactions.

About eValue

eValue™ is the global benchmark for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score for marketers, advertisers and broadcasters across the globe. The tool's three key metrics are Engagement, Impact and Responsiveness, benchmarked against 75,000+ handpicked verified brands.

Engagement refers to the degree of participation in a community and reflects how a social media channel's audience engages with the Brand content.

Impact is the audience's response to a piece of content and represents the size of the total audience (reach) exposed to content posted.

Responsiveness measures the level of conversation the Brand is ready to commit to. It illustrates how much, how fast and how well the Brand responds to user traction and how it engages in actual conversations.

About Engagement Labs

Engagement Labs' patented eValue™ Score is the Global Standard for Social Scoring. eValue analytics Pro, an enterprise grade social media analytics platform, scores brands between 1-100. eValue measures brands' social media and digital marketing efforts. It's composed of a series of metrics and KPI's, among them: Engagement, Responsiveness and Impact, benchmarked against 75,000+ handpicked verified brands.

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measuring that of their competitors, across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com

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