SOURCE: Evan Balafas Entrepreneur

Evan Balafas Entrepreneur

June 06, 2015 18:06 ET

Evan Balafas - Celebrates Series of Successful Digital Business Startups

SYDNEY, AUSTRALIA--(Marketwired - Jun 6, 2015) - Evan Balafas has played a crucial role in the success of a number of digital startups throughout his career as an entrepreneur and his most recent startup, Excite Digital Media, is no exception. Launched in 2007, Excite has been a proven leader in search-targeted marketing in Australia, leaving all competitors behind, and was named one of "Australia's Fastest Growing Companies" in 2009 by the prestigious Business Review Weekly's Fast Starters annual issue.

Excite Digital Media provides premium search and display advertising through its owned and operated search engines -- the company's search engine,, is ranked as Australia's largest search engine by share outside of the major search engines based on the December 2014 Experian Hitwise report -- as well as representation of thousands of local and international sites and portals. Balafas has demonstrated a well-honed eye for identifying opportunities and launching various businesses into profitability starting from zero funding. With his innate ability to execute first-stage ideas and propel them into long-term revenue plans he has built skillful teams to support his business model. All of his projects have been self-started and ultimately proven to be successful and profitable.

"Throughout the different projects I've had the good fortune to be associated with cutting-edge digital enterprises that were all launched without resorting to venture capital funding," said Evan Balafas. "Each of them worked exclusively with advertisers and other market-based and consumer-driven revenue sources to fund their daily operations and propel growth." Balafas' career has its roots going back to the emergent search engine industry, beginning in 2001 with LookSmart, the Australian leader in Web directories at the time, and the foundation of Australian search services. In his role as Sales Manager, he oversaw a portfolio of accounts worth more than $5 million for the company, which benefitted from his efforts to become the leading authority in Cost-Per-Click (CPC)-based marketing.

Balafas was instrumental in launching the world's first SMS-based advertising product for Sensis Search, called "1234 Call Connect" which was utilized extensively by Telstra, Australia's largest telecommunications and media company and worked with Mooter Media, a developer and provider of search engine marketing, online advertising, and digital media solutions. His achievements as company Director include an innovative photo-focused networking, social gaming and contest platform in partnership with San Francisco-based Hot Shot Media Group, as well as guiding Mooter to a successful launch on the U.S. OTCQX.

Excite Digital Media, Evan Balafas' latest project, structures its advertising products on the "Excite DNA", i.e. valuable proprietary first-party keyword intent data not available through any other existing channel -- including Google -- but rather compiled through the company's global search engines. When implemented onto display, video, and mobile advertising DSP platforms, the end result is a captive audience in a specific vertical that has shown positive intent for a product. Instead of targeting users who might be interested in a product, Excite Digital Media focuses on the ones who are already looking for it. For more information, visit:

Evan Balafas News Blog:

Evan Balafas - LinkedIn:

Evan Balafas - Twitter:

Contact Information