SOURCE: MarketLive

July 15, 2008 06:00 ET

eVanity Launches Robust eCommerce Site in Just 100 Days With MarketLive® FastTrack

MarketLive Software and Proven Implementation Methodology Delivers a State-of-the-Art eCommerce Site in Time for Back-to-School and Holiday Shopping Seasons

FOSTER CITY, CA--(Marketwire - July 15, 2008) - MarketLive, Inc., the leading global eCommerce software and service provider for retailers, today announced the launch of eVanity (, the online store for Vanity, a women's apparel retailer for young, tech-savvy shoppers. The new eCommerce site was successfully launched in just 100 days with MarketLive® FastTrack 2008 and is now processing orders in time for the company's two peak selling seasons -- back to school and holiday 2008.

"With MarketLive FastTrack we went from business concept to live Web store in just 100 days," said Robert Schmelz, E-Commerce General Manager for eVanity. "The site was fully-functional and reliable on the first day. Most of my colleagues from a previous employer said it couldn't be done. It was a pleasure to direct them to on launch day. Our success was the result of three things; 1) the robustness of the MarketLive eCommerce platform, 2) the smart work and dedication of the eVanity launch team, and 3) the commitment and knowledge of the MarketLive professional services staff."

Scott Roller, IT Director and Project Manager, added: "Due to the focus of the entire implementation team and the pre-existing implementation modules, we were able to meet our 100-Day implementation goal."

MarketLive FastTrack combines essential software, services and proven methodologies in a single package and at an attractive price. The program enables retailers to build and launch eCommerce sites that can increase revenue, extend the retailer's brand and allow them to tap into new markets in as little as twelve weeks. FastTrack implementations started now can be launched in time to capitalize on the peak 2008 shopping season.

"MarketLive FastTrack has exceeded our expectations on every level," said Jodi Tollefson, Marketing Director at Vanity. "The technology is very robust. The professional service team is knowledgeable and responsive. And the Intelligent Selling best practices gave us proven methodologies for success. All of this allowed us to launch the site on time and on budget, while providing a platform for growth that will meet our needs for the foreseeable future."

"It is rewarding to see the success eVanity is already having with their new eCommerce site," said Terry Austin, CEO of MarketLive. "FastTrack puts a powerful new eCommerce site within reach of more retailers and allows them to launch quickly. Retail eCommerce is projected to expand by as much as 20% in 2008*. Our FastTrack program allows retailers to participate in that growth and effectively compete in their market with minimal complexity and expense. We congratulate eVanity on their new site and look forward to watching them grow."

The MarketLive eCommerce suite will allow eVanity to add functionality to meet changing business needs. Over time, eVanity expects to make greater use of analytics to drive merchandising and marketing decisions. In addition, future features and functionality on the site will include ad ratings, improved image management, and greater personalization to enhance the shopping experience for online customers. "We want to turn visitors into shoppers, and shoppers into regular customers," added Schmelz. "MarketLive gives us the platform to make these goals a reality."

About MarketLive FastTrack 2008

The MarketLive FastTrack 2008 program is a package of hosted eCommerce software and services that are informed by proven MarketLive Intelligent Selling® best practices. The foundation of the program is the MarketLive eCommerce Suite, which includes: robust online storefront features, powerful merchant self-service functionality, and sophisticated marketing and merchandising capabilities. The program also includes site set-up and professional creative, design and integration services. Sites are hosted and managed by MarketLive IT professionals in the secure, reliable and high performance MarketLive environment. The MarketLive eCommerce Suite is easily upgradeable, allowing merchants to keep their sites up-to-date with the latest online retailing best practices and technologies.

Free FastTrack site assessments are available now. These assessments allow merchants to quickly determine how to grow their businesses and increase their revenue with specific tactics and technologies from MarketLive. Interested merchants can visit: Special FastTrack pricing is available for a limited time only.

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® platform and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers some of the most successful retail Web sites, including Boston Proper, Bon-Ton Stores, Wakeside, TruSnow, Gaiam, and Intermix.

*Forrester Research, 2007

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