SOURCE: K&K Promotions, Inc.

May 02, 2012 06:00 ET

Evel Knievel Brand Licensing Now Available

LAS VEGAS, NV--(Marketwire - May 2, 2012) - After being closely restricted since Evel Knievel's death in 2007, licensing of the iconic daredevil's name is being made available by the family members who control the rights, announced K&K Promotions, Inc.

Kelly Knievel, son of the man best known for seemingly impossible motorcycle stunts, said, "My father launched himself off 100-foot ramps straight into pop-culture stardom. He's a hero admired by everyone from Baby Boomers to young kids because he defied the odds and never let anything stop him."

The younger Knievel, president of Las Vegas-based K&K Promotions, Inc., said, "Now we are looking for companies whose brands share those same traits of bold, adventurous individualism, of taking control of your own destiny and doing what others say cannot be done."

K&K Promotions is the owner and exclusive holder of rights to the Evel Knievel name, likeness and rights of publicity. It has an extensive library of photographs, videos and memorabilia of the legendary stuntman's amazing career.

Kelly Knievel notes that people around the world of all ages remain fascinated by "the godfather of extreme sports." One measure of Evel Knievel's popularity, he notes, is that when ABC's Wide World of Sports listed the 20 most-watched sports moments of all time, Knievel performances were five of the 20 -- including the top spot!

Knievel's heart-stopping jumps carried him over lines of cars, trucks and buses, a box of rattlesnakes and a pair of mountain lions. His equally spectacular crashes, including a failed attempt to jump the Snake River Canyon in a rocket-powered motorcycle, broke most of the bones in his body and once put him into a lengthy coma. But Knievel always recovered, put on his red-white-and-blue leather jumpsuit, and got back on his motorcycle for the next challenge.

Evel Knievel's amazing career has been the subject of several successful films and a rock opera. Demonstrating his continuing appeal, his life and career is celebrated annually with Evel Knievel Days in his home town of Butte, Montana, in July. His likeness is a major attraction at Madame Tussauds Las Vegas, and he has been the focus of exhibits at the Smithsonian Institute and the Harley Davidson Museum.

"The Evel Knievel brand has been closely guarded by the family," said Kelly Knievel. "Now we are ready to work with companies that understand the advantages of associating their products with the one-and-only Evel Knievel."

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