SOURCE: GoHealthInsurance


August 20, 2009 13:54 ET

Even With No Public Health Plan, Americans Still Can Find Affordable Health Insurance, Says GoHealthInsurance

CHICAGO, IL--(Marketwire - August 20, 2009) - Reports have been back and forth this week over the controversial "public health insurance" plan. Whether our health system should include a government-run public option is a polarizing topic which has ignited a heated debate.

But even without a public health plan, affordable individual health insurance is not out of reach, says online portal

"It's good to have a constructive conversation about whether or not a public health plan would help or hurt our reform efforts," said Brandon Cruz, President and CTO of Norvax, Inc., the parent company of "But we can't forget that Americans already have access to affordable individual health insurance."

According to Cruz, GoHealthInsurance is the fastest growing online resource for comparison shopping for health coverage and purchasing insurance online. Just last month, more than 119,000 consumers visited to explore their individual health insurance options.

What's even more, an overwhelming number of consumers -- 81% in total-- that used GoHealthInsurance to purchase a health plan thought the price of their coverage met or beat their cost expectations.

"The fact is that affordable coverage is available whether we have a public option or not. If a shopper has the right tools, then finding a plan that fits their budget is actually quite simple," added Cruz.

With the technology at, Americans without coverage can comparison shop instantly online and apply for coverage, if they choose, fully on the Web. If a shopper needs assistance, provides support with the help of a nationwide network of independent agents -- one that is unrivaled by any other insurance resource online. provides interactive tools such as the Plan Finder (, which is designed to identify a shopper's individual needs and match those needs with a compatible health plan. The online insurance connector also offers an in-depth Health Insurance Information Center to help shoppers better understand how health insurance works.

Consumers have access to all these tools for free at

About GoHealthInsurance makes buying health insurance simple. GoHealthInsurance explains health coverage options in plain English, provides free health insurance quotes, connects shoppers with local agents, and helps consumers choose plans that meet their health and budget needs.

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