SOURCE: Event 360, Inc.

Event 360, Inc.

February 11, 2011 07:00 ET

Event 360 Client Susan G. Komen for the Cure® Wins MarketingSherpa "Best in Show" Award

CHICAGO, IL--(Marketwire - February 11, 2011) - Susan G. Komen for the Cure®, the global leader of the breast cancer movement, has been recognized with two email marketing awards -- including "Best in Show" -- at MarketingSherpa's sixth-annual Email Marketing Summit in Las Vegas. The winning email campaign was also recognized with a Gold Award for Best Email Personalization & Segmentation Strategy.

"Of all the submissions, this entry demonstrated the best overall personalization and segmentation strategy," noted Lead Judge Justin Bridegan, Marketing Manager, MECLABS Primary Research. "By using data analysis from previous years they gained a keen understanding of their audience which helped them segment messages based on affiliation, attitude and behavior. The results were astounding; even with fewer participants from the previous year, Susan G. Komen for the Cure was able to raise more money. This challenges the old adage that more participants should lead to higher fundraising dollars."

The goal of the email campaign was to motivate event participants in the Susan G. Komen Global Race for the Cure® to fundraise on behalf of Komen for the Cure. While Komen Global Race for the Cure participants pay a nominal registration fee, they have no fundraising minimum for participation. Therefore, one of the main functions of the email campaign was not only to remind participants that it is a fundraising event, but also to demonstrate how their fundraising will literally "make an impact" in the National Capital area and around the world.

"What makes the event fundraising strategy we developed for the Susan G. Komen Global Race for the Cure special," notes Jeff Shuck, President and CEO of Event 360, "is that the segmentation and personalization reflect a thorough understanding of the audience, which was informed by a deliberative and exhaustive analysis of past years' fundraising data. In addition, the technology integration we implemented between Facebook, Convio TeamRaiser™ and Boundless Fundraising™ from Charity Dynamics allowed the event participants to take advantage of their social networks for increased fundraising results."

Susan G. Komen for the Cure joins Kodak as "Best in Show" award winner. In addition, MarketingSherpa selected 15 campaigns as Gold, Silver or Honorable Mention award winners from organizations including Marriott, Microsoft Bing, HP, IBM, Olympus, IDG, University of Notre Dame, ATP World Tour, the Center for American Progress, ESC Boston, Nürburgring Automotive, Lumension, Dingo Brands, Avis/ATOUT FRANCE and Railey Mountain Lake Vacations.

The 2011 Susan G. Komen Global Race for the Cure will mark the 22nd running of the Susan G. Komen Race for the Cure® Series in Washington, D.C. Event 360 has managed fundraising, recruitment, volunteers and event planning and production for the event since 2009.

About Event 360, Inc.

Event 360 is a Chicago-based event fundraising company providing fundraising consulting, event production, and technology services for some of the nation's most successful fundraising events. Founded in 2002, Event 360's clients include the AIDS Healthcare Foundation, American Cancer Society, Autism Society, Big Brothers Big Sisters, Church World Service, Dana-Farber Cancer Institute, LUNGevity Foundation, Make-A-Wish Foundation, National Wildlife Federation, PetSmart Charities and Susan G. Komen for the Cure. For more information, please visit

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure® and Komen 3-Day for the Cure®, we have invested more than $1.9 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.

About MarketingSherpa

MarketingSherpa ( publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School's Working Knowledge Site and Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

Contact Information

  • Contact:
    Event 360, Inc.
    Therese Grohman
    Phone: 773.247.5360 x121
    Email: Email Contact