April 23, 2007 09:00 ET

EVENT ALERT: ITSMA's 2007 Marketing Leadership Forum, May 22-23 in Berkeley

Features New ITSMA Research and Case Studies on Solutions Marketing From Alcatel-Lucent, IBM, Pitney Bowes, Rockwell Automation, SAP Labs, and Unisys

LEXINGTON, MA -- (MARKET WIRE) -- April 23, 2007 --

WHAT: ITSMA's 2007 Marketing Leadership Forum: Accelerating the Solutions Business

For the vast majority of companies in the IT, professional services, and telecom space, changes in the marketplace over the past five years have made the move to solutions a top priority. Although companies face numerous challenges as they undergo this transformation, the rewards they are reaping at each stage of the process are great.

At ITSMA's Marketing Leadership Forum, ITSMA will unveil new research on how customers choose solutions and provide best practice recommendations for marketing and selling solutions. Leading industry executives will share detailed case studies on how their companies have successfully developed, marketed, and sold solutions. Keynote speaker John Hagel, author, senior advisor to McKinsey, and president of John Hagel and Associates, will speak about how solutions providers can harness the power of the Internet to improve customer insight and collaboratively co-create new solutions.

WHEN: May 22-23, 2007


Claremont Resort & Spa
41 Tunnel Road
Berkeley, CA 94705 (12 miles from downtown San Francisco)
WHO: Featured speakers include:
Karl Bream, Vice President, Corporate Strategic Marketing, Alcatel-Lucent
Joann Duguid, Vice President, Solutions and Sector Marketing, Americas, IBM
Steven Garrou, Director, Global Outsourcing and Infrastructure Services,
Terry Gebert, Vice President and General Manager, Manufacturing and Process
Solutions, Rockwell Automation
John Hagel, Author, Senior Advisor to McKinsey, and President of John Hagel
and Associates
Steve Hurley, Vice President, Member Engagement, ITSMA
Robert Mattis, Vice President, Solutions Management, Pitney Bowes
Julie Schwartz, Senior Vice President, Thought Leadership, ITSMA
Mark Yolton, Vice President, SAP Community Network, SAP Labs
REGISTER: Forum registration is available at:

MEDIA: Members of the media can obtain more information about ITSMA's 2007 Marketing Leadership Forum by contacting Meghann Wooster at


ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Our members include industry leaders such as Accenture, Cisco, EDS, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, Nokia, SAP, Siemens, and Unisys. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at

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