SOURCE: CPXi

CPXi

April 14, 2014 09:00 ET

EVENT: CPXi and Emory University Executives to Discuss the Critical Need for Programmatic Creative at AppNexus Partner Series

New York-Based Agency, Brand and Digital Media Marketers Invited to Attend

NEW YORK, NY--(Marketwired - Apr 14, 2014) - Global digital media holding company CPXi announced today, in conjunction with Emory University, that it will participate in the AppNexus Partner Series on April 17 in New York to share insights into how to improve campaign ROI and the benefits of programmatic creative development.

Jeff Hirsch, President of CPXi, Angela Bostick, Associate Dean of Marketing & Communications of Emory University, and Arun Mani, VP of Sales of AppNexus will discuss how to significantly improve campaign success and agility by adopting a better programmatic approach to the creative process.

This speaking program is ideally suited for New York-based agencies and all levels of media buyers, directors and planners to learn how to boost programmatic campaign success and fine-tune creative methodology.

Attendees will learn:

  • About the world of programmatic creative and the benefits of taking a more diverse, non-traditional approach to ad creative
  • Advice on reducing cost and time associated with creative development
  • Emory University will share a case study on how the university achieved success by adopting programmatic creative across its digital media initiatives

The Critical Need for Programmatic Creative: A Case Study Conversation, will take place Thursday, April 17, from 6 p.m. to 8 p.m. E.T. at AppNexus, 28 W 23rd ST, fourth Floor, New York, NY, 10010. In addition to lively conversation and learnings, guests will be treated to beer, wine and hors d'oeuvres. 

To register for the AppNexus Partner Series featuring CPXi, please visit:
http://www.cpxi.com/programmatic-creative-roadshow-comes-to-nyc/

About CPXI
CPXi is a global digital media holding company with more than a decade of experience connecting consumers with brands. The company has four primary divisions: bRealTime, offering programmatic solutions for both demand- and supply-side partners; Simplixity, providing full service media execution for brands, agencies, and direct marketers; Affiture, an affiliate network driving performance objectives; and AdReady, providing a self-serve platform for programmatic creative and media placement. CPXi provides multi-screen messaging, leveraging display, social, mobile, and video advertising at scale serving billions of managed impressions daily. CPXi is a privately held company.

About Goizueta Business School
Emory University's Goizueta Business School is one of the nation's only schools with four top-20 ranked degree programs. The school offers a unique, community-oriented environment paired with an academic prestige and rigor shared with the international acclaim of Emory University. Goizueta trains business leaders of today and tomorrow with an Undergraduate degree program, a Two-Year Full-Time MBA, a One-Year MBA, an Evening MBA, an Executive MBA (Weekend and Modular formats), a Doctoral degree and a portfolio of non-degree Emory Executive Education courses. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Co. For more information, visit goizueta.emory.edu and follow us on Twitter at @emorygoizueta.

Contact Information

  • Media Contact
    Hollis Guerra
    Blast PR on behalf of CPXI
    Email Contact
    805.403.0705