RESEARCH TRIANGLE PARK, NC--(Marketwired - November 17, 2016) - New research from Cutting Edge Information came found that 92% of healthcare groups used event evaluation forms to prove medical education value. At the global level, every surveyed team reported the use of event evaluation forms and 83% of pharma-specific teams said they analyzed these forms.
Since metrics vary widely, survey respondents conducting unaccredited, company-driven medical education were asked what methods they use to prove medical education value. More than 80% of global or country-level surveyed teams each use event evaluation forms and participant behavior surveys. However, country-level and global teams greatly diverge for the survey methods including number of attendees, percentage of invitees who attend, geographic reach, and frequency of events.
According to the new study, Medical Education: Innovating CME to Improve Patient Outcome, more than twice as many surveyed country-level teams track percentage of invitees that attend events and geographic reach compared to global teams. However, these measures are basic and may not paint a clear picture of an event's impact and true value. The study argues that global medical education teams need more advanced metrics to prove event value.
"Global teams are more complex when demonstrating medical education value," said Natalie DeMasi, research team leader at Cutting Edge Information. "For example, tracking the number of attendees will not tell upper management whether or not the participants actually learned something, but it does let them know the reach of the event. Similarly, the percentage of invitees who attend could inform the team about whether it is selecting topics interesting to the healthcare community."
Medical Education: Innovating CME to Improve Patient Outcomes, available at https://www.cuttingedgeinfo.com/product/medical-education/, includes detailed metrics, best practices and insights into four main areas of medical education:
- Unaccredited, company-driven medical education
- Independent medical education (IME) grants
- Speaker recruitment
- Speaker training
This report also examines medical education budget and staffing resources, as well as activities, trends, and event planning approaches. It highlights new and exciting ways approaches to elevate medical education value.
For more information about Cutting Edge Information's medical affairs and medical education industry research, visit https://www.cuttingedgeinfo.com/product-category/medical-affairs/
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