SOURCE: Eventbrite

Eventbrite

November 27, 2012 04:00 ET

Eventbrite Captures British Sentiment for New Year's Eve -- Survey Finds That the British Public Wants to Celebrate, but Many Don't Because of Expense

Eventbrite Waives Fees to Encourage Britons to Host Their Perfect NYE Celebration

LONDON--(Marketwire - Nov 27, 2012) - Eventbrite, the online event registration and ticketing platform supporting entertainment and social events of all sizes, today announced a new survey revealing British sentiment around New Year's Eve celebrations. The findings portray a community eager to find local, inexpensive ways to ring in the New Year, with 91% of people saying they wish to celebrate, even though 41% believe New Year's Eve events are too expensive.

To help alleviate that pain, Eventbrite is encouraging anyone in the UK to use Eventbrite to create a New Year's Eve celebration that suits their style -- for free. To help the British celebrate New Year's this year, Eventbrite is:

  • Waiving all service fees for people interested in hosting New Year's Eve events -- for new and returning users
  • Gathering and publishing event organiser tips from gurus in the industry on the Eventbrite blog
  • Giving one lucky competition winner £5,000 to host a dream celebration

The survey, conducted for Eventbrite by Ipsos MORI among people aged 16-75 throughout Great Britain, found that 22% of people going out to celebrate New Year's Eve plan on going to a local pub, while 36% plan to go to a house party. When asked how much they expect to pay when going out, the average among responses was £76.90, which is likely why the survey also found that, when prompted, 41% of Britons feel that the most disliked element of New Year's Eve is the high cost of celebrating. (While 18% complain about having to watch Jools Holland on TV.)

Other findings include:

  • New Year's Eve is a family holiday: 44% of Brits who celebrate New Year's Eve do so just with family, while 15% celebrate just with friends
  • Variety isn't for everyone: 51% of Brits say they like to celebrate the same way every year, while 49% like to do something different each year
  • There's still time to plan that kiss: 15% of Brits say they don't know who they'll be kissing at midnight, and another 15% say they won't be kissing anyone
  • And it's not just ladies looking forward to puckering up: Men in the UK are two times more likely than women to say they hope to find love on New Year's Eve
  • There's life beyond London: Only 1% of people who live outside of London travel to the capital to celebrate New Year's Eve
  • The party keeps going: Of the adults who have made plans for 2012, 16% have been to a New Year's Day party or celebrated in January in the last 3 years

Eventbrite is eager to help people celebrate throughout the UK, in whatever way they enjoy most. It's worth noting that the survey found that 31% of Brits feel there is too much pressure to be happy on New Year's Eve, so now is the time for people to take matters into their own hands. 

Learn more at: www.eventbrite.co.uk/NYE2012  

Survey Methodology
This survey was conducted online within the United Kingdom by Ipsos MORI on behalf of Eventbrite among 2,003 adults ages 16-75. Significance was calculated at the 95% confidence level. For complete survey methodology, including weighting variables, please contact Vanessa Schneider at Eventbrite.

About Eventbrite
Eventbrite enables people all over the world to plan, promote, and sell out any event. And Eventbrite makes it easy for everyone to discover events, and to share the events they are attending with the people they know. In this way, Eventbrite brings communities together by encouraging people to connect through live experiences. Eventbrite's investors include Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital. Learn more at www.eventbrite.co.uk.

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