SOURCE: EverString

EverString

October 13, 2015 07:30 ET

EverString Extends Artificial-Intelligence-Powered Predictive Marketing to Predictive Ad Targeting

Now Delivers First B2B Predictive Ad Targeting With Predictive Scoring and Predictive Demand Generation in a Single Platform to Target Highest-Potential Buyers

SAN MATEO, CA--(Marketwired - Oct 13, 2015) - EverString, a leading provider of predictive analytics for sales and marketing, today announced the release of EverString Predictive Ad Targeting, the only B2B ad targeting solution that is both account-based and fully integrated with predictive scoring and predictive demand generation in a unified platform. Using artificial intelligence and machine learning to optimize audience selection, EverString enables easy and accurate targeting of the right prospects at the right time to maximize impressions and conversions. The EverString Decision Platform gives marketers the competitive advantage of predictive marketing across the entire customer journey, from identifying new prospects to converting leads into paying customers.

"It's exciting to see EverString expand its offering from data collection and predictive marketing into the world of ad targeting," said David Raab, industry analyst and principal of Raab Associates Inc. "They are building the foundations for broader application of machine intelligence throughout the marketing process, addressing critical bottlenecks that now prevent marketers from making full use of today's technology for information gathering, personalization and a truly integrated customer experience."

Many marketing technology products focus only on siloed views of customer interaction, resulting in disjointed marketing operations and inconsistent engagement with customers. EverString is unique, as it provides a comprehensive, data-driven decision platform that enables marketers to extract the value of big data technologies without the complexity. This helps B2B companies engage with the highest-potential prospects at every point in the marketing funnel. Delivered as a SaaS intelligence layer, the EverString Decision Platform collects customer data based on over 20,000 buyer signals, then leverages data science and artificial intelligence to define each customer's ideal customer profile. This audience selection capability is then integrated into each stage of the sales and marketing process to deliver Predictive Demand Generation, Predictive Scoring and now, Predictive Ad Targeting.

The power of data science and Apache Hadoop in the hands of any B2B marketer
While many companies struggle to stand up and manage their own Hadoop instances, and have yet to convert big data into value for their business units, EverString provides the value of big data and data science as a service so that organizations can realize value in a matter of days, without hassle. Built on Hadoop and other advanced big data technologies, EverString abstracts away the complexity so that any company can experience the significant benefits of data science applied to their marketing and sales efforts.

Delivering full-funnel predictive capabilities to the complete marketing stack, technology features and benefits include:

  • Accelerated Time to Value: Delivered as SaaS, EverString applies artificial intelligence to identify high potential accounts and individuals within days rather than months.
  • Advanced Data Science for Enterprise Readiness: The team at EverString Predictive Labs is comprised of some of the best minds in data science, and has cracked the code on bringing the value of Hadoop, Spark and Hive to all marketers. They collect and curate over a petabyte of data from publicly available, commercial and proprietary data sources to construct the industry's only complete mapping of B2B accounts that fuels the audience selection technology.
  • Seamless Management and Reporting Capabilities: With decades of collective experience as practitioners and helping customers extract marketing value from big data, EverString presents a fine-tuned set of management and reporting capabilities that are state of the art and best practice.

"We started EverString with the vision that artificial intelligence could play a critical role across the entire sales and marketing process," said Vincent Yang, CEO and co-founder of EverString. "I'm excited to see yet another extension of this vision being realized from the top of the funnel and beyond through our platform. Integrating Predictive Ad Targeting is an important piece of our evolution, as it enables us to deliver predictive all the way through the prospect-to-customer journey, enabling EverString users to attract, engage and convert leads."

The market is hungry for predictive marketing
According to EverString's 2015 State of Predictive Marketing Survey Report, revealed today, more than two thirds of marketers believe that predictive marketing will become a key piece of the marketing stack, indicating a revolution in the way CMOs plan to deploy their technology budgets going forward. Until now, there has not been an integrated solution on the market that offers predictive marketing capabilities throughout the complete customer lifecycle. The addition of Predictive Ad Targeting to the EverString Decision Platform addresses this gap and enables the future of marketing and sales by providing companies with a proven path to predictive.

Further validation of the strength of the market for predictive technologies, EverString today announced the closing of $65 million in financing, representing the largest-ever funding round in the predictive marketing sector. The company has grown nearly twice as fast as any other predictive marketing organization, and is at the forefront of solving the Marketing Technology Dilemma.

For more information on EverString Predictive Ad Targeting visit http://pages.everstring.com/Ad_Targeting_Beta_Program.html

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About EverString
EverString helps build new pipeline and increase conversion rates with the only account-based, full lifecycle, predictive platform for B2B sales and marketing. The EverString Decision Platform identifies a company's ideal customer profile, and then finds the prospects that best fit that profile, both inside and outside the existing pipeline. EverString's SaaS platform provides Predictive Scoring, Predictive Demand Generation and Predictive Ad Targeting, empowering marketers with the full potential of predictive analytics and applied data science. EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar. For more information, visit www.everstring.com.

Contact Information

  • Media Contact:
    Aparna Aswani
    Bhava Communications for EverString
    Email Contact
    (415) 699-8331