SOURCE: Visionary by Wildchild Wear

April 21, 2008 18:07 ET

Every Day Is 'Earth Day' at the Newly Opened Visionary Eco-Chic Boutique

What's Your Wish for the World?

WEST HOLLYWOOD, CA--(Marketwire - April 21, 2008) - Magda Rod of the Los Angeles-based clothing lines Wildchild Wear and eco label, Visionary, by Wildchild Wear, has opened a one stop eco-chic boutique on Melrose Avenue in West Hollywood, California. Visionary is a blend of environmental and social consciousness without sacrificing quality or style. It's an eco-chic sense of style that's beyond mainstream fashion, a frame of mind and a choice to dress and live for the planet you want. Visionary is committed to the triple bottom line business model: people, planet and profit.

Visionary was born out of owner/designer Magda Rod's commitment to creating a healthy, sustainable environment and world for current and future generations. Visionary, launched in 2007, is a lifestyle brand, which includes organic apparel, concept jewelry and a host of other products currently in development. The Visionary mission is to inspire others to think about their wish for the world, ultimately resulting in positive action and change.

The apparel consists of fashion forward organic cotton apparel for women, girls and babies. Each piece includes the Visionary creed inside: a pledge to be a conscious participant in helping to co-create a better world. Visionary jewelry includes charm necklaces and bracelets that feature a blank scroll inside an amulet, on which one can write their very own wish for the world. All Visionary pieces include a flower seed embedded plantable hangtag. Visionary is personally involved with many organizations, including Co-op America, The Organic Trade Association, World Wildlife Fund, Trees for The Future, and many others. "Visionary is an opportunity to plant the seeds of love and compassion into the hearts and minds of our little ones, and help all people to think about what they can do to become part of the solution," states Magda. "It's about living and raising kids in such a way that it becomes second nature to take care of the planet and each other."

In addition to the Visionary brand, The Visionary Boutique carries stylishly green and eclectic items from other like-minded companies. "There is truly something for everyone at Visionary," states Magda. You'll find a mix of women's & men's fashion, children's wear, jewelry, home accessories, bath and body products, fine art, baby items, toys, eco friendly cleaning products, books and gifts, all with an eco-chic flair. All items meet a minimum of one of the following criteria: organic, inspired by nature, recycled, local, earth friendly, handcrafted, fair trade, cruelty free, enlightening, or promotes "what the world needs now" peace & love.

Visionary is the brainchild of owner Magda Rod. Magda, an accomplished photographer, spent years in Paris and New York, while developing her love for peace, love and rock & roll. Soon after the birth of her daughter Lula in 1998, Magda launched Wildchild Wear, a rock & roll inspired clothing line for little girls that infuses positive and inspiring messages into the clothing. Since its inception in 2000, the line has been a favorite of Hollywood's offspring including Madonna, Kate Beckinsale, Uma Thurman, and others. The line has been a staple in the nation's best boutiques and department stores.

Visionary has partnered with Trees for the Future to plant one tree for each item sold. The on line boutique will be launched in May 2008.

Visionary Boutique is located at 8568 1/2 Melrose Ave., West Hollywood, CA 90069 310-659-1177 or online at www.visionaryboutique.com.

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