Public Mobile

Public Mobile

October 07, 2010 16:50 ET

"Everybody Talk" Now Available Where Everybody Shops

Public Mobile on Store Shelves at Loblaw, Ultramar and Eyeshot Media

TORONTO, ONTARIO--(Marketwire - Oct. 7, 2010) - For customers, it's never been easier or more affordable to buy a cell phone. Public Mobile is bringing its brand to people in the places they already shop – in grocery and convenience stores.

In addition to Gateway Newstand, Public Mobile has partnered with 3 major retailers in Ontario and Quebec including Loblaw, Ultramar and Eyeshot Media convenience stores.

"Never have Canadians had so many choices in choosing a cell phone company," said Alek Krstajic, CEO of Public Mobile. "Distribution is key and we feel that working with these companies provides us with consistency and a chance to know that our services are being offered in the same places where our customers live, work and play," added Krstajic.

Public Mobile is now on Loblaw store shelves as Loblaw re-launches its wireless business, The Mobile Shop™. The in-store, self serve endcaps at Loblaw and its related stores will feature several wireless brands, including Public Mobile. Customers will be able to select from one of three Public Mobile handsets for use with Public Mobile's $24 unlimited talk plan. Loblaw related stores that will also carry Public Mobile include Fortinos, Real Canadian Superstore, Maxi, Maxi et Cie and Provigo.

Public Mobile has also signed an exclusive trial agreement with Ultramar Ltee/ Depanneur du Coin locations in Montreal that will begin in the next several weeks. Five Ultramar corner stores are involved in the trial. These stores provide full service Public Mobile stores inside the Ultramar stores, allowing customers to buy a phone and a plan.

And, Public Mobile and Eyeshot Media have an exclusive agreement giving Eyeshot's neighbourhood convenience stores a new product to sell - cellphones. Eyeshot operates a digital TV network and billboards at convenience store check-out counters. There are more than 1,000 of these small family owned businesses across Ontario and Quebec. Two models of Public Mobile handsets are available in stores, in a grab and go model. Customers can select their phone and then choose either of Public Mobile's $24 or $40 rate plans. The handsets are on display at the cash register check-out counters. Customers coming into the stores will also see lighted signs in the windows.

Broad Distribution

The latest distribution deals add to Public Mobile's rapidly expanding locations. Just last month, Gateway Newstand, found in many Toronto subway stations, began selling Public Mobile phones and allowing customers to pay their bills at select Gateway locations. The Gateway stores have been co-branded with Public Mobile signs and also provide Public Mobile services.

About Public Mobile

Formed in 2008, Public Mobile provides unlimited talk and text services to value conscious customers in Ontario and Quebec. There are no contracts, no credit checks and no surprises. Public Mobile launched its network service in May 2010 in Toronto and in June 2010 in Montreal. Public Mobile is building its network from Windsor to Quebec City. The company purchased its spectrum licence for $52M in July 2008. The licence covers an area reaching 19 million Canadians. More information about Public Mobile can be found at www.publicmobile.ca.

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