SOURCE: Everyclick

December 17, 2007 03:00 ET

Everyclick Launches Santa Swing to Raise Contributions and Awareness for Over 170,000 UK Charities

User Generated Speaking Avatar Technology Allows Site Visitors to Create a Customized Dancing Santa and Santa's Helper and Then Send Along to Friends and Family

LONDON--(Marketwire - December 17, 2007) - This holiday season companies worldwide are launching innovative campaigns to help raise contributions and awareness for those in need. Everyclick (www.everyclick.com), a search engine that enables users to raise money for the charity of their choice as they search the web, is leading philanthropic promotional efforts over Christmas with the launch of Santa Swing (www.santaswing.com). The application, built by avatar technology company, Oddcast, (www.oddcast.com), allows site visitors to create a customized dancing Santa and Santa's helper using their very own image and then send along to friends to wish them holiday cheer.

"We are very excited about this application and its potential to spread virally across the Web," said Polly Gowers, CEO Everyclick. "More than eighty thousand people have already helped raise over three hundred and fifty thousand pounds for charity just by searching through Everyclick. Santa Swing will definitely help to get people in the holiday spirit and conduct their Internet queries using our innovative and philanthropic search engine."

"Santa Swing has the hallmarks of a great viral success story: it's user generated, easy to use, culturally relevant and entertaining. It's a great way for Everyclick to spread the word by leveraging their loyal customers," said Adi Sideman, CEO of Oddcast. "With Santa Swing, consumers can create an entertaining and creative piece of media, worthy of sharing. The viral nature of applications like Santa Swing is unmatched when it comes to ROI, as the users are doing the marketing for the brand."

The application is simple to use. Individuals log on to www.santaswing.com and can then upload their photos and become either Santa or his helper, making them the dancing stars of this holiday. A holiday message can then be added using text-to-speech or record by phone functionality and an email directing friends and/or family to the customized Santa Swing is sent to recipients. Users can also import Yahoo!, AOL, Gmail or MSN address books as well as post to a Facebook page.

About Everyclick

Everyclick is a search engine with a difference. It works just like other major search engines but with Everyclick users raise money for their favourite charity whenever they search. Everyclick users can choose to support any one of the 170,000 UK charities.

About Oddcast

Oddcast develops and distributes talking avatar products. Oddcast's avatar platform enables consumers to personalize online communications and self-expression. Oddcast's technology is the industry-leading solution, serving over 9,000 business customers worldwide and tens of millions of consumers. Oddcast's products are Web-based, ASP-hosted and can be delivered to any device including browsers, mobile devices, Radio and TV.

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