SOURCE: Infinity Augmented Reality

June 24, 2013 06:00 ET

Everyone Needs a Brain -- Even Google Glass

Infinity Augmented Reality Concept Video Draws More Than 1.4 Million Viewers and International Exposure

NEW YORK, NY--(Marketwired - Jun 24, 2013) - Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB: ALSO), the first augmented reality software platform to connect universally with digital eyewear, smartphones and tablets, recently launched a YouTube video explaining its platform to much acclaim -- in fact, over 1.4 million viewers in the first week of posting. The extraordinary success of the video is due in part to the vivid display of people using the multitude of applications of Infinity AR's unique platform to enhance their lives, but mostly because of the demand for this hot new technology. 

The video portrays a snapshot of a man's daily routine, but with the use of augmented reality digital eyewear, image and facial recognition, location recognition, and voice analyzing, giving the user an edge and a heightened awareness of real life experiences. Infinity AR will put this technology conveniently all in one place allowing the user to experience normal life activities at an enriched and higher level.

Infinity AR's augmented reality technology will connect users with all their devices and give them the instant information that they need. Examples include being able to instantly find a good restaurant close to the hotel when on vacation, or determining the mood of a person using the voice analyzer. Infinity AR's platform is the collision of real world and the web that represents the next technological advance that will transform peoples' lives. 

Through Glass, Google has successfully brought the possibilities of augmented reality into the public consciousness. Infinity AR's mission is to develop leading social, educational and entertainment applications in this new medium. Infinity AR's goal, through the integration of various functions, is to continue to build its platform as an aggregate and develop a hub where everything is at one place making it convenient for the user.

In a recent article in the Jerusalem Post, Infinity AR's CEO, Enon Landenberg, stated that, "This machine is so smart, I don't know if you can imagine the complexity -- to know what's happening around you, to figure out what you want and to give you the most relevant information in the most relevant ways." Landenberg states that Infinity AR is working on the "Grand Scheme" and that, "The problem with these apps is that they're gimmicks; people forget to use them. They're cute things that you use once or twice and forget about." He says that the content isn't ordered correctly. "We're rebranding AR as 'Amazing Relevance.'"

The success of Infinity AR's concept video is just one example of the intrigue, anticipation, and popularity of the use of augmented reality products. Infinity AR's platform makes augmented reality, not a futuristic phenomenon, but a true current "reality." As Landenberg stated, "The world is cool. We're making it even cooler."

About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and through other mobile devices including smart phones. As the individual changes his or her visual perspective the sights that are overlaid change accordingly. The eyewear incorporates audio speakers that add virtual sounds to the experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website.

Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.

Contact Information

  • Contact:

    InfinityAugmented Reality, Inc.
    Enon Landenberg
    President and Chief Executive Officer
    (212) 201-4070
    Email Contact