SOURCE: EveryoneSocial

EveryoneSocial

November 05, 2013 06:00 ET

EveryoneSocial Escalates Employee Engagement and Evangelism in Social Media

More Original, Quality Content Is Better When It Comes to Branding and Social Reach, and Now Companies of All Sizes Can Mobilize Their Powerful Employee Networks Using a Simple, Dynamic Platform

SALT LAKE CITY, UT--(Marketwired - Nov 5, 2013) -  EveryoneSocial (www.everyonesocial.com) offers companies of all sizes a newly enhanced version of its integrated social publishing platform, providing employees with a more robust mobile interface and quick click functionality to share core company messages more easily with their social networks. In social media, a personal voice has been proven to be more powerful than corporate speak. Many companies struggle with how to diversify the social media messages they share and involve their employees in these efforts. EveryoneSocial gives companies a platform that makes it simpler than ever for employees to become stronger company advocates via the social media outlets they're already participating in, and in turn increase brand impressions and influence in an authentic way.

"Knowing that our teams bring in-depth knowledge of our offerings and unique insights with our products and customers, we wanted to find a way to better leverage our employees' enthusiasm and expertise," says Heather Dopson Manager of Social Strategy at Infusionsoft, the leading sales and marketing software for small businesses. "EveryoneSocial enabled us to engage employees in our external evangelism efforts via the social media sites they are already active on, and in a few short weeks we've seen an increase in traffic to our own website as well as a renewed excitement around using social to share information and solve problems. Additionally, we've been able to provide busy employees with an easy and effective way to build their social presence and a simple way to find great, relevant content."

There are some key ingredients to setting up a successful scenario that inspires employees to want to share more content. First, there needs to be a clear plan in place with guidelines to help employees understand how and what to share. Second, usability is critical as it has to be easy and fun and not just an extra burden given how busy people already are with their day-to-day responsibilities. Third, there needs to be a way to "measure" employee's social media efforts to gauge influence, reach and success.

"We're razor-focused on creating the most powerful employee publishing tool that sets up both organizations and their employees for success," said Cameron Brain, EveryoneSocial Co-Founder and VP of Products. "This latest release is driven by customer feedback and is designed to increase employee engagement even further with new features and added mobile functionality making it simpler for employees to share information with their social networks while on-the-go using the EveryoneSocial platform."

New feature highlights include:

  • Content reader. Companies can push compelling, quality content out to employees so they can be even more socially active online with the ability to follow company thought leaders, flag important messages, etc. Employees can also use the powerfulcuration engine to find content that is important to them personally.

  • Sharing. Connect multiple networks, groups and pages from all social networks, and schedule multiple posts at custom share times even across different profiles and social channels.

  • Analytics. Understand how each employee is driving traffic and impressions with complete social analytics. The personal analytics dashboard provides employees with their own performance, and they can see how this compares with others within the organization. 

To learn more about EveryoneSocial, go to www.everyonesocial.com.

About EveryoneSocial
EveryoneSocial (www.everyonesocial.com) is a social publishing platform that enables employees to amplify their company's brand. The company provides social media marketers with tools to extend their brand and increase thought leadership through a stream of original and freshly curated content, shareable across social channels. EveryoneSocial's platform aligns, simplifies and measures an organization's social publishing efforts companywide by empowering employees to become more socially active. For more information, visit www.everyonesocial.com or follow us on Twitter @everyonesocial.

Contact Information

  • CONTACTS:
    Minou Reisinger
    Illuminate Public Relations for EveryoneSocial
    206.779.4559
    Email Contact