SOURCE: Eve's Apple

Eve's Apple

April 01, 2011 11:07 ET

Eve's Apple and Adobe Scene7 Bring Fashion to Life on the Web

360-Degree Auto-Spin Revolutionizes Buying Experience

NEW YORK, NY--(Marketwire - April 1, 2011) - Eve's Apple ( -- the premier online boutique destination for women with a love of designer fashion -- announced a first-in-industry collaboration with Adobe Scene7, purveyor of outstanding technology in online imaging.

Eve's Apple is pioneering the "autospin" model, where a visitor is immediately greeted with a 360-revolution of the designer item in question. They are then able to zoom to 10,000 pixels and revolve the product at will, rendering the piece in three-dimensional detail. In working with other industries, Adobe Scene7 has measured a startling uptick in conversion rates, owing to its industry-leading image renderings.

"Thanks to Adobe Scene7, we are now able to deliver stunning 360-degree fashion photography that captures each intimate, alluring detail of the items we sell. Every exquisite piece tantalizes and taunts," elaborates Eve's Apple co-founder Sari Turner. "Like a virtual dressing room, the enchanting, interactive technology brings these high-quality images to life, inviting visitors to zoom, spin, choose color options and play with their own beguiling style. Shopping from the comfort of your own home has never been so fun, so free-spirited or so personal."

The e-boutique offers the latest in women's designer fashion, shoes, and accessories by classic names like Diane von Furstenberg, Michael Kors, Catherine Malandrino, Guiseppe Zanotti, and Anna Sui, plus new favorites from House of Harlow, Nanette Lepore, Mara Hoffman and many more.

Fashion, like every woman, tells a story. Fortunately, that story now comes illustrated -- with sumptuous, 360-degree photos that show fashion for what it really is: a craft that should be celebrated.

Eve's Apple ( is the brainchild of long-time business partners and Louisiana boutique owners, Sari Turner and Michele Percy. It provides an online shopping experience that exudes both style and state-of-the-art design -- both in the realms of fashion and e-commerce.