September 24, 2009 07:58 ET

evian partners with Paul Smith for Festive Fashion

LONDON, UNITED KINGDOM--(Marketwire - Sept. 24, 2009) -

Editors Note: There are five photos associated with this press release.

The style of a design icon and the youthful spirit of evian(R) have merged this season to create a vivacious bottle for the festive holidays.

Known for his sense of fun and optimistic attitude, Paul Smith has partnered with evian(R) to launch a new limited edition bottle that signifies energetic youth and style - a welcome alternative to the dark tones of winter.

Beautifully adorned with vibrant colours which pay homage to the designer's famous stripes; Paul Smith has creatively captured the purity of the natural mineral water from the Alps in his own fashion.

Paul Smith states; "Youth is not just a question of age, it's also a question of attitude. When I started the designs, I wanted to use lovely, bright, fun colours as life is about living young, being youthful and enjoying yourself every day. The design you see is the embodiment of evian."

Elegant and colorful, the new Paul Smith for evian(R) limited edition bottle will provide just the right touch of chic and fun for any festive event.

The Paul Smith for evian(R) limited edition bottle will be available in Harvey Nichols and Selfridges from October. RRP Pounds Sterling 3.99.

Notes to editors

Celebrities and fashionistas crowded at Altitude 360, London, to celebrate the launch of evian's new limited edition bottle designed by British style icon Paul Smith. Attendees included DESTINY'S CHILD songstress MICHELLE WILLIAMS, Face of Dolce & Gabbana, DAVID GANDY, FRANZ FERDINAND and THE KOOKS.

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