evian

evian

July 15, 2013 09:00 ET

evian® Natural Spring Water Debuts New Bottle Design in Canada

TORONTO, ONTARIO--(Marketwired - July 15, 2013) - evian® Natural Spring Water unveils its new identity. For the first time in over a decade, evian has redesigned its bottle. Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, fitting for the water that first defined Canada's premium water segment in the early '80s.

Sleeker and with cleaner lines, the new evian bottle leans on transparency to celebrate its contents: evian Natural Spring Water, a distinctly pure water, as nature intended. The bottle sports a "label-less" look. Its front features a simplified, elegant reduction of the previous logo design. A panorama of mountains celebrates the water's source in a corner of the French Alps - a region protected by the farming community to ensure evian water maintains its pure, natural form. The bottle's simple shape and beveled mountain ridges echo the simplicity and regality of the water's home. The brand's special story is told on the back of the bottle, and "evian" is carved smartly into the base as a playful design touch.

"We're very excited. Our new bottle allows evian's honest and natural personality to make a new connection with consumers. evian has been the icon in the category for three decades, yet its vibe and skin had become dated. We wanted to remake the brand so consumers would be proud to once again call it their favourite water. It's a sharp new look, and we can't wait to see it here, there, and everywhere." said Eric O'Toole, President of Danone Waters of North America.

Discovered in 1789, and bottled since 1826, evian water traces its roots to the birth of the French Alps. Each drop of evian begins as rain or snow high in the pristine peaks of the French Alps, and then travels through a vast mineral aquifer deep within the mountains before being bottled directly from the spring in Evian-Les-Bains. This unique, 15-year journey is the secret to evian's purity and unique, natural taste. It's also a journey that gives it a rich, unique mineral and electrolyte content. Entirely natural!

The new 500ml bottle design will be available in major grocery stores beginning of August and will retail for $1.99 - $2.49. Additional formats are slated to debut in the following 12 months.

About evian®

evian water starts as snow and rain on the peaks of the pristine French Alps. Protected deep in the heart of the mountains, each drop filters through layers of mineral-rich glacial sands for over 15 years. Pure as nature intended, the water springs from the source in Evian-Les-Bains where it's been bottled since 1826.

For more information, visit www.evian.ca, www.pure.evian.com or www.Facebook.com/evianCanada

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