SOURCE: EVINE Live Inc.

EVINE Live Inc.

September 18, 2015 08:20 ET

EVINE Live Announces Grammy Award Winning Recording Artist and Songwriter Michelle Williams to Develop Exclusive Home Collection

Michelle Williams, Known Best for Her Role in the Biggest Pop Group of All Time, Destiny's Child, Will Preview "Believe at Home" by Michelle Williams on EVINE Live on September 23

MINNEAPOLIS, MN--(Marketwired - Sep 18, 2015) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), today announced that Grammy Award winning recording artist and songwriter Michelle Williams will premiere an exclusive collection of home products on EVINE Live. Known best for her role as a member of the biggest pop group of all time, Destiny's Child, the singer, songwriter and actress will give fans a sneak peek of "Believe at Home" by Michelle Williams on EVINE Live on September 23 at 9pm ET, ahead of her full collection debut Spring 2016. 

"Michelle's broad reach in the Pop, Gospel and R&B worlds coupled with her approachability and sophisticated sense of style make her a perfect addition to the EVINE Live family and further expands our assortment of 'brand with fans,'" said Russell Nuce, EVINE Live's Chief Strategy Officer. "Michelle's new collection not only offers our customers incredible value and quality, but also helps us expand our home assortment and fill a missing niche in the category."

"I'm so excited to come to EVINE Live and share my passion for design with viewers," said Michelle Williams. "Ever since I was a little girl, I've been intrigued by home décor. I remember watching my mother and grandmother hand-stitch quilts and sew their own curtains and bedding. That's really where the inspiration for this collection began."

Michelle will give fans a sneak peek of her collection, "Believe at Home" by Michelle Williams, during EVINE Live's "I Heart My Home" event on September 23 at 9pm ET. Inspired by her grandmother and mother who made beautiful hand-made items for their family, and her world travels as an actress and musician, the line is a timeless and unique collection of home products that embody Michelle's style and passion for design. During the September 23 preview, Michelle will feature several items, including a duvet set and embroidered sheet set. The full collection will be revealed during the official premiere, planned for Spring 2016. 

Michelle first rose to fame as a member of the internationally acclaimed female pop group Destiny's Child. She has sold 150 million records and received more than 150 awards, including three Grammy awards, Billboard Music Awards, MOJO and many other accolades. In addition, Michelle is also an accomplished solo music artist, topping the Billboard Top Gospel Albums chart and Billboard Hot Dance chart. She released her first album in over five years, Journey to Freedom, which showcased the singer's natural talent and versatility. She has also captivated audiences on theatrical stages and in television, appearing in the hit Broadway musicals "Aida," "The Color Purple" and "Chicago." Michelle is represented by Holly Carter, President of Relevé Entertainment.

Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.

For more information on "Believe at Home" by Michelle Williams visit www.evine.com/michellewilliams and Believe at Home's social properties on Instagram & Twitter: Believe_Home. For more information on EVINE Live visit www.evine.com.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ: EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile devices. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day; engaging its community of customers in a digital shopping experience that includes live streaming and social platforms.

About Michelle Williams:
Michelle Williams, the beloved artist and Grammy Award-winning singer/songwriter, renowned globally as a member of the internationally acclaimed female pop group Destiny's Child, has continued on as a solo hit-making singer in her own right, topping both the Billboard Top Gospel Albums chart and Billboard Hot Dance chart. Michelle has also starred on the Broadway stage as an actress appearing in "Aida," "The Color Purple, "Chicago," "Fela!". She has also recently been featured on TV as a mentor for the hit Oxygen network series "Fix My Choir", as well as a guest host on both "The View" and "Meredith". Michelle's most recent album, "Journey to Freedom", resulted in an arresting fusion of R&B, hip-hop, pop, dance and African-influenced beats and rhythms paired with relatable messages about faith, inner strength, patience and joy. Michelle has sold 150 million records and received more than 150 awards, including three Grammy awards, Billboard Music Awards, MOJO and many other accolades. Now adding to her array of accomplishments Michelle includes the title of "designer" for her home line, "Believe at Home" by Michelle Williams, launching on EVINE Live September 23rd, 2015 at 9 pm EDT. Michelle is represented by Holly Carter, President of Relevé Entertainment.

Contact Information