SOURCE: Evoke Health

Evoke Health

April 23, 2013 12:49 ET

evoke interaction Rebrands as Evoke Health

Bold New Identity Reinforces Industry Expertise With Unique Focus on More Human Approach to Healthcare Marketing

NEW YORK, NY--(Marketwired - Apr 23, 2013) - evoke interaction, a leading full-service health and wellness marketing agency, today announced that it has officially changed its name to Evoke Health (www.evokehealth.com).

The name change reflects the company's evolution from a digitally-focused agency to one that better represents its multichannel offering, while also clearly reinforcing its health and wellness industry leadership and dedication. Evoke's leadership team and ownership structure remain unchanged as a part of Huntsworth Health.

"Our vision remains," said Reid Connolly, CEO, Evoke Health. "Since founding Evoke, our goal has always been to build an agency that brings healthcare brands and people closer together. We believe that through a more intimate understanding of the consumer mindset and deeper insights into their motivations and real-world behaviors, we can help brands create more meaningful -- more human -- relationships with their customers."

What has changed, according to Connolly, is the makeup of Evoke's business. "Several years ago, we began making significant investments in our strategic planning, analytics, and DTC expertise to meet the needs of our clients. As a result, we have experienced tremendous growth as one of the fastest growing DTC agencies in the space."

Additionally, the industry has evolved, as healthcare marketers continue to merge evocative and engaging creative campaigns with new technologies to improve DTC marketing efforts. "Our digital DNA is more important now than ever," notes Connolly. This digital expertise can be efficiently woven into the agency's robust brand development and omni-channel service offering -- making the consumer experience, and in effect, making brands, more human.

The simple yet bold, new visual identity is intended to harken back to Evoke's fundamental design beliefs. Connolly said, "We believe that simplicity and minimalism are at the core of many of the most successful brands in history." He noted that the bold new brand mark is unique -- and differentiates Evoke from other agencies in the space.

"We are a different agency, and we wanted our identity to be different," added Connolly.

According to Heather Coyle, executive vice president, Evoke Health, "Clients have typically had a difficult choice between vertical, vanilla healthcare agencies and shops that also promote lipstick, pasta, and cars. None of them consistently achieve the results healthcare companies demand. Through our approach to systematized innovation in healthcare communications, Evoke Health continues to attract the talent that keeps us ahead of the curve in this industry and drives our clients' successes."

About Evoke Health
Evoke Health is a full-service health and wellness agency with a heritage of innovation. The agency has built an outstanding reputation for creating evocative, award-winning marketing platforms that educate, inform, and inspire action. With offices in New York and Philadelphia, and a global reach through their agency network, Huntsworth Health, Evoke Health is comprised of marketing professionals dedicated to pioneering new and better ways to communicate between brands and people. Visit Evoke Health at www.evokehealth.com.

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