SOURCE: evolve24

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November 24, 2015 10:00 ET

evolve24 Adopts StatSocial Demographics to Enhance Audience Understanding Capabilities

Improves Ability to Align Marketing Programs, Messaging to Grow ROI

ST. LOUIS, MO--(Marketwired - November 24, 2015) - evolve24, a big data analytics and insights company, today announced it is working with StatSocial, a social audience data provider, to bring enhanced audience segmentation and understanding capabilities to its consumer insights solutions.

evolve24 transforms digital media data into deep consumer insights using its Evolution Platform, which comes standard with advanced analytics like Brand Opinion, Reputation and Emotion. Clients of evolve24 use these deep consumer insights to improve marketing ROI, advertising creative, manage business risk, and more.

"Our technology and advanced analytics paired with StatSocial's detailed audience information is a marketer's dream. It allows our clients to more thoroughly understand what their customers care about so they can improve brand positioning, develop effective creative strategies and better measure the impact of their advertising and marketing programs," said Karin Kane, Chief Customer Officer at evolve24.

StatSocial analyzes social and blog content produced by hundreds of millions of people across the world, to understand consumer demographics, affinities, and, with the help of cognitive computing technology through its partnership with IBM Watson, personality types.

ABOUT STATSOCIAL

StatSocial is the premier provider of social media data, enabling brands and publishers to understand, segment and target their audiences on the web. StatSocial is headquartered in New York City. Learn more at statsocial.com or follow @statsocial.

ABOUT EVOLVE24

evolve24 is a data analytics and insights company that measures audience perception to enable clients to make confident business decisions. With advanced technology and patent-pending analytics, like Opinion, Emotion, Trust, Network Influence and PreCISE™, evolve24 uses big data to derive market and consumer insights, measure program effectiveness and provide anticipatory issue intelligence through innovative research, dashboards and portals. Learn more at evolve24.com or follow @evolve24.

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