SOURCE: Evri, Inc.

Evri, Inc.

September 26, 2011 11:00 ET

Evri Launches First Topic-Based News App for iPad

Powerful New Evri App Distills the Web by Topic to Provide Personalized News Discovery From Thousands of Sources

SEATTLE, WA and SAN FRANCISCO, CA--(Marketwire - Sep 26, 2011) - Evri, a leading innovator in news discovery, today announced the launch of Evri for iPad. Evri is the first iPad app that lets users build their own news experience from millions of topic choices, each with an individual news channel. This new application represents the next step in improving the way users find and follow the news they care about, and uses Evri's breakthrough content filtering technology to constantly and automatically index more than 2.5 million popular topics from over 15 thousand of the Web's best sources. It also includes advanced content recommendations -- suggesting related topics for every article in every topic. Evri for iPad is immediately available for free at www.evri.com/iPad or from the App Store.

"Evri pioneered personalization of the news experience by allowing a user to follow specific topics rather than individual sources," says Evri CEO Will Hunsinger. "While others have attempted to replicate the concept, none can deliver on the promise because they lack the technological platform that makes Evri topical streams relevant and timely, with a depth and breadth unmatched by simpler aggregators and RSS readers."

This new app is the latest in a series of products by Evri to advance the way users discover new content about their favorite topics. By empowering users to identify what they individually are passionate about, while also delivering the top news from across the web, Evri strikes a balance between personalized news feeds and serendipitous discovery. Evri distills the latest trending media into intelligent, intuitive topical streams and makes it easy for users to discover the great content they love. The scope of Evri's massive index enables a level of granularity that runs from top-level subjects and themes to feeds for individual stories and people.

Evri's unique, topic-based approach is a new category of news reader in a space dominated by apps that use only social feeds and RSS-based aggregation. On the immersive interface of the iPad, Evri pulls in material from both the traditional and social web to create a rich blend of media content. Evri for iPad also integrates with Twitter, Facebook, Instapaper, Read It Later and a number of other complementary apps to provide a comprehensive, "one-stop shop" experience for users.

Additional functionality in the application includes:

  • Topic Search: Users can search over 2.5 million topics in Evri's index and follow any topic to get the latest news on their favorite things in the app's personalized 'Now Following' section.
  • Social Media Channels: Users can view the news being shared with them on Twitter and Facebook. Going a step further, Evri provides related content recommendations based on the topics being shared and discussed in the user's social feeds.
  • Info Boxes: Users can select the 'Info Box' at the top of every channel to get detailed background information about any topic including biographies, statistics, app recommendations and much more.
  • Semantic Channels: Leveraging Evri's proprietary technology, the app includes dynamic news channels constructed from sophisticated semantic queries. Examples include: Indigenous Rights, Celeb Breakups, Hollywood Rehab and Major League Baseball Injuries.

ABOUT EVRI

Evri enables users to follow the topics that matter most to them. Using its cutting edge platform, Evri filters through the noise of the Web and delivers each user a personalized news experience on their mobile device. Users can find and follow topic-specific streams from thousands of different Web news sources covering over 2.5 million topics. Evri's flagship product, Evri for iPad, is available in the iTunes App Store. Evri is based in Seattle, WA, and San Francisco, CA and is funded by Vulcan Capital. More information is available at www.evri.com.