April 19, 2013 12:47 ET

EVtones™ Launches Indiegogo Campaign Earth Day Weekend 2013

Electric Vehicle Sounds to Alert the Blind, Pedestrians and Pets to Silent Running EV's Approach

ORLANDO, FL--(Marketwired - April 19, 2013) -  EVtones™, the world's original name in Electric Vehicle sounds, announced today that it has launched an Indiegogo crowd funding campaign that began April 18 to mark Earth Day 2013 Weekend. The campaign will end on May 31, 2013 the Friday following Memorial Day. EVtones™ set the tone for the EV Industry by being the first to develop sounds to alert the blind, pedestrians and pets to oncoming, silent running Electric Vehicles and Hybrid Electric Vehicles. EVtones™ will be downloadable to hand held devices and the EV's infotainment system from the internet.

On January 7, 2013 EVtones™ joined the National Federation for the Blind in praising the NHTSB for its decision to require that "Electric Vehicles which have soundless engines would need to make noises to let pedestrians know they're near under a U.S. proposed rule released today. Our proposal would allow manufacturers the flexibility to design different sounds for different makes and models while still providing an opportunity for pedestrians, bicyclists and the visually impaired to detect and recognize a vehicle and make a decision about whether it is safe to cross the street," NHTSB Administrator David Strickland said in the statement.

EVtones™ move beyond just a boring monotone sound to something exciting and fun. "Since Electric Vehicles are now required by law to emit sounds you should have the sound you want when you want. Jet Turbine one minute, race car or your favorite tune turned EVtone the next, you should be allowed set the tone. EVtones™ don't need to be loud, they just have to sound cool," says EVtones™ founder Robert McDowell. EVtones™ will be a distinct tone to distinguish these sounds coming from an EV. Plus, they will also have an embedded tone similar to a dog whistle to pre-alert Seeing Eye dogs. Pet lovers across the world will feel a sense of security knowing that their pets will be alerted to on coming, silent running Electric Vehicles. Animal lovers and animal rights groups can be assured that small urban wildlife will also be alerted to an EVs approach.

Funds raised through the indiegogo campaign will go to continue the development and building of these unique MP3 sounds, build the EVtones™ mobile app and to promote EVtones™ to all related industries to speed up the adoption of EVtones™ as the name in Electric Vehicle sounds. "We want to make EVtones™ to Electric Vehicles what ringtones are to cell phones," said McDowell.

EVtones™ could present a whole new licensing revenue stream for the Music Industry. Thousands of songs from across all genres could be added to the EVtones™ library of tones. These unique MP3 downloads would command a substantial premium and provide higher revenues to the music industry over current regular music MP3's.

Nissan CEO Carlos Ghosn said at the Detroit auto show, "We should say specifically young people, first-new-car buyer," when speaking about the target market for EV's and EV Hybrids. "We must be sure that we make the EV 'fun' as well as practical. While we don't want EV's to become noise polluters, we can make them sound compliant as well as make them fun at the same time. We have been working on this concept for over five years. We are looking forward to raising the funds necessary to take the next step in the evolution of Electric Vehicle sounds," McDowell.

About EVtones:

EVtones™ was conceived and developed at Bran-Rae™. Bran-Rae™ founded in 2008, is a green oriented development and marketing firm promoting new alternative energy ideas, products and concepts. Many of Bran-Rae's concepts are centered on Electric Vehicle technologies. EVtires™, EVfastcharge™, evEZcharge™ and many other concepts are owned by Bran-Rae™. Bran-Rae™ Founder Robert McDowell also founded Operation Ensuring Christmas supporting children of fallen American troops. Bran-Rae strives to reduce our dependence on foreign oil so we may only have to fight for our National Security and not our Energy Security. This may mean will have fewer 'precious lil heroes' to support in the future.

Indiegogo Campaign --
For more information on EVtones™ please visit or call 321-251-7850.
To schedule an interview with Robert McDowell, e-mail or call 321-251-7850.

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