SOURCE: eWellness Healthcare Corporation

eWellness Healthcare Corporation

July 26, 2016 09:00 ET

eWellness Announces Its 2016 PHZIO Marketing, Sales & Advertising Plan

CULVER CITY, CA--(Marketwired - Jul 26, 2016) - eWellness Healthcare Corporation, (OTCQB: EWLL) is the first physical therapy telemedicine company to offer insurance reimbursable real-time distance monitored treatments. The Company is pleased to announce its 2016 PHZIO Marketing, Sales & Advertising Plan. PHZIO is: Simple to use, Highly Reliable to Operate (for both PT and Patient) and is a Complete on-line PT intervention system. 

2016 PHZIO Marketing, Sales & Advertising Goals: Our 2016 outreach goals are to commercially launch on September 6th 2016, the licensing of our PHZIO platform to 3rd party physical therapy practices throughout the U.S.

  • According to IBIS World (2015), Physical Therapist Market Research Report and Data from The U.S. Bureau of Labor Statistics (2015), there are approximately 103,311 individual PT practices with over 210,900 practicing PT's at these clinics, throughout the U.S.
  • The American Physical Therapy Association (APTA), Private Practice Section (PPS) members are our initial universe of PT practices to target.
  • We have created a focused marketing, sales and advertising plan in order to engage this leading segment of PT practice owners.
  • PT practice owners will be able to be on-boarded as licensees through our online portal.
  • All PHZIO credentialing, training, curriculum, patient EMR, scheduling, exercise sessions and billing are all available through our cloud-based system.
  • Our 2016 marketing goal is to on-board at least 35 third-party PT practices during the 3rd and 4th quarter of 2016.
  • Each on-boarded PT will have a goal of inducting at least 3 new patients per week onto our PHZIO platform with a goal of delivering at least 17,000 PHZIO exercise session in the second half of 2016.

Hard Launch of PHZIO Marketing Program: PHZIO's Hard Marketing Launch is scheduled for September 6th 2016.

  • It begins with full-page print advertising in the PT industry's premier magazine Impact.
  • It is then followed up with a full-page ad in the APTA PPS Conference Buyers Guide in early October.
  • Following these two print ads, we will also be a tier 1 sponsor at the PPS Las Vegas conference from October 19-22, 2016 (October 20th Lunch Sponsor and 4-6pm Cocktail Reception Sponsor & Exclusive PHZIO Demo Session for all attendees).
  •  PHZIO will also have a full-page ad included in November and January 2017 Impact magazine issues.

Ultimate Rehab Therapy Business Summit: In addition to the above mentioned marketing activities, Darwin Fogt and Dan Mills (our industry leading Chairman of our outreach committee) will attend the September 9-10, 2016 Ultimate Rehab Therapy Business Summit in Fort Worth, Texas to lead off in-person PT clinic on-boarding and licensing of our PHZIO platform to 3rd party PT clinics. https://www.webpt.com/ascend/home

2016 PPS Advertising Plan: In Print; Online; In Person and Integrated

2016 Print Advertising Strategy: Our 2016 PHZIO Print Advertising Strategy is focused around the Private Practice Section of the American Physical Therapy Association.

  • According to the APTA, PPS represents the business owners of 4,500 entrepreneurial physical therapists with more than 15,000 outpatient rehab clinics under ownership.
  • Within this universe of PT clinic owners: 40% own 1 clinic, 60% own two or more clinics and 20% own 6 or more practices.
  • The average PPS Practice annual gross revenue averages: $1 to $1.9 million.

Print Media: APTA PPS provides private practice owners with access to news and information that they want, when they want it, and how they want it -- 24/7/365.

  • Buyers choose where they will go for information -- print publications, online information, or in-person events -- each of these mediums play a special role in delivering content and each offers PHZIO a unique way to engage, inform, and SELL.
  • PHZIO's Integrated PT industry marketing strategy includes all of these touch points to maximize reach and effectiveness.

Impact Magazine: Impact magazine is published as print magazine 6-times per year and is also available online as a digital flip-book where PPS members can use a keyword search to pull up their favorite articles.

  • Impact magazine offers expert insight on the latest trends in health care, government regulation, and practice management for the business owner.
  • The magazine also addresses the financial, marketing, and technological challenges unique to physical therapy clinic owners in private practice.
  • PHZIO has an opportunity to submit up to two articles for consideration for publication in Impact (submission is not a guarantee of publication).
  • PHZIO is currently scheduled to advertise in the September, November and January 2017 Impact magazine issues.
  • October Impact Magazine reaches all PPS members in print and online three weeks prior to the show and again in person to all attendees at PPS 2016. Also archived online 24/7/365 at www.ppsimpact.org.

Buyers Guide: The Annual Buyer's Guide offers PHZIO the opportunity to promote our products and services to PPS members throughout the year.

  • The Buyers Guide generates new leads and strengthen PHZIO's brand recognition as we reach clinic owners across the United States.
  • Polybagged in the September 2016 and January 2017 issues of Impact magazine.
  • Onsite at the 2016 PPS Annual Conference & Exhibition (over 1,200 practice owners and administrators anticipated!).
  • Onsite at CSM 2017.
  • Included in the new PPS member welcome packet each month.
  • Posted on the PPS website.
  • Impact website

PPS Convention Program Guide: The PPS Annual Conference & Exhibition Program Guide serves as the primary information resource about the exhibit halls, exhibitors, and conference schedule.

  • Distributed to every show attendee onsite, this guide is used and re-used many times each day while the attendees are at the conference. Moreover, the Program Guide is taken back to the office and referred to countless times after the show.
  • Reserving an ad is like having a permanent exhibit booth!

PPS Annual Conference: The PPS Annual Conference & Exhibition runs from October 19 through October 22nd 2016 at the Wynn Hotel in Las Vegas Nevada. The Conference provides business growth and management education and exposure to the latest strategies for success.

  • This annual conference provides PHZIO a direct access to approximately 1,200 physical therapist practice owners and administrators.
  • These attendees make the final purchasing decisions for their practices. As a Tier 1 Sponsor (October 20th Lunch Sponsor and 4-6pm Cocktail Reception Sponsor & Exclusive PHZIO Demo Session), PHZIO has an unmatched opportunity to help shape their buying decisions.
  • At The PHZIO Cocktail Reception and Live Demo Session we have envisioned a room set-up with a PT practice PHZIO observation platform on one side of the room and a patient's living room set-up on as many as three other sides of the room. With these four sides set-up we will have an active PT observing multiple patients performing their PHZIO exercises in real time.
  • We will also hold selected private marketing & sales meetings with PT practices during allowable times during the conference. October 19th: 8:00-10:00pm, October 20 6:30-10:00pm and October 21st: 5-7:00pm.

* All information related to APTA PPS advertising, membership statistics and conference information has been provided though their existing on-line files. For more information go to: https://www.ppsapta.org/

For additional information on eWellness Healthcare Corporation and its PHZIO telemedicine products please contact Mr. David Markowski, CFO: david.markowski@gmail.com Tel: 541-778-7042.

Forward-Looking Statements: The statements contained in this document include certain predictions and projections that may be considered forward-looking statements under securities law. These statements involve a number of important risks and uncertainties that could cause actual results to differ materially including, but not limited to, the performance of joint venture partners, as well as other economic, competitive and technological factors involving the Company's operations, markets, services, products, and prices. With respect to eWellness Healthcare Corporation, except for the historical information contained herein, the matters discussed in this document are forward-looking statements involving risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements.

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