eWorld Interactive, Inc.
OTC Bulletin Board : EWIN

June 07, 2007 09:30 ET

eWorld Bolsters Multimedia Tech Platform With OpenTV System

eWorld Interactive (OTCBB:EWIN) subsidiary MOJO Mediaworks rolls out the back-end system to support a large scale interactive TV launch this month.

SHANGHAI, CHINA--(Marketwire - June 7, 2007) - eWorld Interactive, Inc. (OTCBB:EWIN) -

MOJO Mediaworks has licensed and customized the OpenTV Participate (NSDQ:OPTV) system to support the interactive program Slingo TV Game Show which will air primetime in the Philippines. The system comprises secure servers and software to handle large volumes of incoming SMS and internet requests, a critical component to a successful show where cash prizes and valuable merchandize are at stake. Slingo TV is the first of many titles that MOJO will support with its OpenTV-enhanced interactive platform.

"The OpenTV system is an important addition to the eWorld/MOJO multimedia platform," said President of MOJO Philippines Garrett Openshaw. "The flexibility and customization allows us to roll out services across multiple titles in our portfolio. The OpenTV technology also enables us to provide one user account across multiple access points, including SMS, internet and -eventually- remote controls via set-top boxes."

"Maximizing the full functionality of iTV (interactive TV) - with chat, synchronous video and gameplay and multiplayer gaming - will completely change both the culture and the usage of TV over the next 15 to 20 years," said Joan Gillman, President of OpenTV UK subsidiary Static2358. "It will certainly drive customer loyalty, retention and revenues." With the implementation of the OpenTV system and other technologies, the eWorld/MOJO team is on the frontier of media interactivity in Asia.

OpenTV offers advanced digital television solutions on disparate networks and on various software platforms, including interactive and addressable advertising, games and gaming, a full-featured IPTV solution, and a variety of consumer care and communication applications. The company has worked with top global media companies such as The Discovery Channel, BBC, Sky Digital and Shanghai Cable Network.

"The OpenTV technology plugs right into the platform model we are building at eWorld," said eWorld CEO Guy Peckham. "Our over-riding mission is to deliver high value opportunities to our content providers and advertisers in Asia. As part of that, we pride ourselves in a seamless and secure user experience."


Guy Peckham, CEO, eWorld Interactive, Inc.

About eWorld:

eWorld Interactive is a second-generation media and entertainment portal in Mainland China and other Asian markets. The company has assembled a portfolio of multi-media content and applications that provide advertising access to a large customer base in the region. eWorld is a compelling place for individuals to interact with top media franchises as well as create and share their videos, photos, music, and online experiences. Offline products and video production capabilities allow the company to create higher value offerings for content providers and advertisers.

This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

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