eWorld Interactive, Inc.
OTC Bulletin Board : EWIN

December 13, 2007 02:30 ET

eWorld Interactive Begins Casting "China's Next Top Model" TV series

Show secures Top Host and Premier Reality Show Director

SHANGHAI, CHINA--(Marketwire - Dec. 13, 2007) - eWorld Interactive, Inc. (OTCBB:EWIN) (the "Company or "eWorld"), is pleased to announce that's its wholly-owned subsidiary MOJO Media Works ("MOJO") has begun casting the Pantene-sponsored "China's Next Top Model" TV series, which begins production during the last week of December.

With the successful conclusion of a nationwide talent search across Mainland China through the participation of Wal Mart, Watsons, Tesco and Carrefour, the show's producers have sifted through over 5000 applications from would-be reality TV stars and hopeful future models.

The first round of casting interviews were held in Shanghai over the weekend and yielded the first 4 contestants out of the planned roster of 20. The casting crew travels next week to Beijing followed quickly by visits to Chengdu and Guangzhou.

MOJO executives also had the opportunity today to announce the casting of top Chinese Supermodel, Actress and TV celebrity Li Ai as the show's host. As one of China's most recognizable media personalities, Li Ai brings a diverse and accomplished background as a supermodel with international exposure as a result of working with esteemed global brands such as LV, Chloe, Dior, Armani, Gucci, Cartier, Swarovski, Celine, Salvatore Ferragamo, and many others. Li Ai has appeared as a top model at some of the world's most notable fashion shows as well as performing as host and MC at important televised industry events both at home and abroad; she is the recipient of many prestigious industry awards and has been voted one of the top ten most influential models in China by industry publications such as MODEL magazine.

Joining Li Ai at China's Next Top Model is senior industry director and producer Ray Fu. With over 20 years of media experience Ray comes to MOJO with a string of successful past productions boosting his career to ever new and exciting heights. Over the past few years he has directed or produced such Chinese TV hits as Super Model, Fear Factor-China Edition, and last year's hit "Winner". He is considered the premier director of reality television programming in the country and brings a winning ability that gets the absolute maximum out of fresh, new talent.

Guest Stars and Judges announced as of today include, International Designer Vivienne Tam, Hong Kong Actor Frankie Chen and China's top Production Designer Flora Zeta. The production begins its run on January 13 on Sichuan Satellite TV, Sunday nights at 10:30 P.M.

The program's official website is at www.pantene-cntm.com. Additional information is available through eWorld Interactive's site at www.17dian.cn.

About eWorld Interactive, Inc. (OTCBB:EWIN):

eWorld Interactive ("eWorld") is a second-generation media and entertainment portal in Mainland China and other Asian markets. The company has assembled a portfolio of multi-media content and applications that provide advertising access to a large customer base in the region. eWorld is a compelling place for individuals to interact with top media franchises as well as create and share their videos, photos, music, and online experiences. Offline products and video production capabilities allow the company to create higher value offerings for content providers and advertisers.

Notice on Forward looking Statements

This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such statements. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.


Guy Peckham, CEO

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