eWorld Interactive, Inc.
OTC Bulletin Board : EWIN

December 17, 2007 08:01 ET

eWorld Interactive Subsidiary MOJO Mediaworks Secures Evian as Major Sponsor for TV Show and Expands Production Services

SHANGHAI, CHINA--(Marketwire - Dec. 17, 2007) - eWorld Interactive, Inc. (OTCBB:EWIN) (the "Company" or "eWorld"), is pleased to announce that its wholly-owned subsidiary MOJO Mediaworks ("MOJO") has secured Evian Natural Mineral Waters, the World Leader in its category as an official sponsor of the 2008 China's Next Top Model TV series.

Since 1789, Evian Natural Mineral Water has been the world's leading brand of bottled water, available in more than 120 countries. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps and is bottled under the strictest guidelines. Today, Evian is internationally renowned and highly appreciated by celebrities and trend-setters all over the world. Evian is a universal symbol of purity, health and lifestyle.

Mr. Frankie Suen, Managing Director of Danone Premium Brands (Shanghai) Trading Co. Ltd. stated, "The Evian Brand is happy to be associated with the CNTM as the exclusive Drinking Water Supplier and Sponsor of the program. The spirit of China's Next Top Model is very compatible to the values Evian advocates which are a Healthy, Modern, Pure and a Stylish lifestyle. We are also excited by the entertainment Marketing Platform generated by Mojo Mediaworks via the China Next Top Model program, and certain that the Evian Brand will connect with the target consumers emotionally through the life-like and realistic user situations rather than conventional in-your-face messaging utilized through other media such as television commercials."

In related news, Mojo Media Works recently completed four episodes of the U.S. hit series "America's Next Top Model" ("ANTM") produced on location in China. The episodes which were filmed in Shanghai and Beijing are the first time the CBS Paramount megahit was produced on the mainland. Along with CBS's other hit series "Survivor", ANTM has now become the second US series to shoot multiple episodes in China.

Given that western productions are still a rarity in China, this successful collaboration positions MOJO as a top production company that American and European producers can turn to for local expertise, especially as interest and production opportunities increase as the country readies itself for the upcoming summer Olympics. Throughout the CBS collaboration, Mojo supervised all aspects of the Chinese production from the securing of visas, importation of equipment, location management, government approvals and management of all local China-based crews.

Locations filmed during the 3 week shoot included the Great Wall & Forbidden City in Beijing and Yu Yuan Garden, in Shanghai. Supermodel Host and Executive Producer Tyra Banks, along with co-Hosts, Twiggy, J Alexander, Nigel Barker and Jay Manuel enjoyed their first experience in the People's Republic of China with Mojo as their Official Host.

The completed episodes, currently airing in the US in Prime Time, created an extraordinary synergy as the shoot occurred during MOJO's pre-production scheduling of its Chinese format version of ANTM locally titled "China's Next Top Model", sponsored by Pantene which is slated to air January 13 on Sichuan Satellite TV, Sunday nights at 10:30 P.M.

The program's official website is at www.pantene-cntm.com. Additional information is available through eWorld Interactive's site at www.17dian.cn.

About eWorld Interactive, Inc. (OTCBB:EWIN):

eWorld Interactive ("eWorld") is a second-generation media and entertainment portal in Mainland China and other Asian markets. The company has assembled a portfolio of multi-media content and applications that provide advertising access to a large customer base in the region. eWorld is a compelling place for individuals to interact with top media franchises as well as create and share their videos, photos, music, and online experiences. Offline products and video production capabilities allow the company to create higher value offerings for content providers and advertisers.

Notice on Forward looking Statements

This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such statements. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.


Guy Peckham, CEO

eWorld Interactive, Inc.

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