eWorld Interactive, Inc.
OTC Bulletin Board : EWIN

June 04, 2007 20:52 ET

eWorld Slides Into Prime Time Slot With Slingo Interactive TV

SHANGHAI, CHINA--(Marketwire - June 4, 2007) - MOJO Pacific, a joint venture between eWorld Interactive (OTCBB:EWIN) subsidiary MOJO Media Works and Pacific Technomedia, announced today that they have finalized the agreement for the "Slingo TV Game Show" with top broadcaster ABC5 in the Philippines. Slingo TV will air on Saturday nights, in primetime 7- 8PM beginning July 21, 2007. The program's lead-in is the weekly PBA (Philippine Basketball Association) Game which is the highest rated program slot at the network.

The first SMS (Short Message Services) Interactive TV Game of its kind, Slingo is a co-production with ABC5 network and will be helmed by top Filipino Director Ding Belanos, the Director of the longest running and most successful TV variety program ("Eat Balaga") and the Annual Star Awards for both film and television. Hosting the show will be show-biz giant Joey deLeon. The weekly TV Game Show will pit studio contestants against viewers at home playing via SMS. The at-home players will be able to compete for cash prizes via their mobile phones.

According to the International Telecommunications Unit (ITU), the Philippines has the highest per capita SMS adoption rate in the world, accounting for 10% of SMS sent worldwide. The National Telecommunications Council estimates that an average of over 250 Million SMS are sent per day in the Philippines. The Philippines currently boasts over 40 Million mobile phone subscribers of which over 60% frequently utilize value added services including premium SMS. The average cost of a premium SMS is 15 PHP (US$0.329) for the first SMS and 2.5 PHP (US$0.055) for each succeeding SMS per day. Current Fillipino TV programs which have SMS voting such as "Pinoy Big Brother" and "Pinoy Idol" generate over 300,000 SMS votes per broadcast.

In addition to this newly created interactive TV Game Show, Slingo's existing product lines include Casual Online Games, Lottery Game, Online Lottery Game and Mobile Phone Game. MOJO Pacific has exclusive rights to develop additional lines in the territory and is actively engaged in finalizing agreements with third parties and government regulators.

"We plan to use the Slingo TV Game Show as a catalyst to aggressively roll out the other platforms for the Slingo brand. As the first interactive multi-platform game in the Philippines in which players can play via mobile phone or the internet from the same account, we believe that Slingo will be a huge hit." stated Garrett Openshaw, President of MOJO Pacific.


Guy Peckham, CEO, eWorld Interactive, Inc.

About eWorld:

eWorld Interactive is a second-generation media and entertainment portal in Mainland China and other Asian markets. The company has assembled a portfolio of multi-media content and applications that provide advertising access to a large customer base in the region. eWorld is a compelling place for individuals to interact with top media franchises as well as create and share their videos, photos, music, and online experiences. Offline products and video production capabilities allow the company to create higher value offerings for content providers and advertisers.

This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

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