SOURCE: Exact Media Network

Exact Media Network

February 05, 2014 09:00 ET

Exact Media Disrupts Traditional Product Sampling With First Smart Sampling Network; Initial Participants Include Unilever, Procter & Gamble and Gilt

Service Puts an End to Unmeasurable Product Sampling by Precisely Targeting Product Samples Leveraging Retailers' Existing Shipments

NEW YORK, NY--(Marketwired - Feb 5, 2014) - Exact Media emerged from stealth mode today with the first smart sampling network that allows brands to finely target samples and then accurately measure their impact. Quietly launched in beta in mid-2013 to just a few brands and e-commerce partners, Exact Media currently counts among its brand and retail partners companies such as Unilever, Procter & Gamble, Gilt and Coastal.com.

Since inception, Exact Media's service has doubled in volume each month, and the company is on track to deliver more than 15 million targeted samples in 2014.

Unlike other sampling methods which involve essentially giving samples to every person walking by (or blindly including them in every box being shipped by a retailer), Exact Media can target samples based on a broad range of selects including products being purchased, shopping basket size, gender and even clothing size. No other sampling service or network can target and measure as precisely as Exact Media. And because all consumers open their package from the retailers, brands enjoy a 100 percent open rate on their samples.

Exact Media's three-step process:

  • Using a rate-card model and selects based on depth of targeting (e.g., geography, age, shopping habits and more), Exact Media helps brands reach the right consumers using the right retail partners.
  • Then it arranges for brand samples to be shipped to the retail partners' warehouses. Exact Media trains a retailer's logistics team to ensure the samples are distributed precisely as directed.
  • After the samples are distributed, Exact Media administers surveys to recipients and provides real-time, anonymous customer insights back to brands on trial rates and intent to purchase.

Fees for the brand vary based on the size of the campaign, size of the sample, and the level of targeting.

Unilever is one brand partner already using Exact Media. "At Unilever, targeting and measurement, as well as eliminating waste, are extremely important to us when it comes to our sample campaigns," said Pinky Tang, Assistant Brand Manager at Unilever. "With Exact Media and its customized targeting approach, we are able to reach our consumers at the right time, with the perfect product for them, and we can easily measure the ROI on campaigns. This innovative model for sample distribution is a win for the consumer, the brand and the retailers."

Coastal.com, the leading online direct-to-consumer retailer of replacement contact lenses, eyeglasses and optical products, is one of Exact Media's retail partners. Braden Hoeppner, Vice President of Marketing at Coastal.com, said, "Participating in the Exact Media network has been great for Coastal.com and for our customers. We get to delight our customers with timely, relevant product gifts from brands, and can monetize our shipments by doing it. Feedback from our customers has been entirely positive."

Exact Media cofounders Ray Cao and Daniel Rodic said they were inspired to create the sampling network model after observing that sampling was an area of marketing that remained unmeasurable. "We're seeing marketers in every discipline move away from generic campaigns more toward targeted, measurable activities such as adwords," said Cao, "and no one was doing that for sampling." Cao had experience with targeted sampling from another of his companies, Luxe Box, and believed his team could make the model broader and more scalable.

"When brands blindly give samples away to anyone and everyone, most of them end up in the trash," added Cao. "Our smart sampling network reduces all that waste, and provides better targeting and measurable results for brands. It's the nail in the coffin for traditional product sample distribution."

Brands and retail partners interested in learning more can visit www.exactmedia.io or contact getsmart@exactmedia.io.

About Exact Media Network
Exact Media Network is disrupting the traditional product sampling space with the first smart sampling network that allows brands to finely target samples and accurately measure their impact. The company connects brands from companies such as Unilever and Procter & Gamble with high-quality e-commerce partners including Gilt and Coastal.com, and distributes millions of samples a year with a 100 percent open rate. Chances are, if you've ever shopped online and received a product sample in your package, it came from Exact Media. Learn more at www.exactmedia.io.

Exact Media is a trademark of Exact Media Network in the United States and other countries. All other trademarks contained herein are the property of their respective companies.

Contact Information

  • For information, contact:
    Michelle Faulkner
    Big Swing Communications
    +1 617-510-6998
    Email Contact