SOURCE: ExactTarget

September 18, 2007 09:00 ET

ExactTarget Expands Leading Email Marketing Partner Program With Addition of Juice Media Worldwide

Integration of On-Demand Email Marketing Software With JuiceMetrIQs™ CRM 2.0 Planned

INDIANAPOLIS, IN--(Marketwire - September 18, 2007) - ExactTarget, the leading provider of on-demand email marketing software, services and solutions, announced today that it has been selected by Juice Media Worldwide as the agency's email solution partner. Developer of JuiceMetrIQs™ CRM 2.0 -- an automated marketing platform for businesses seeking improved cross-channel marketing analytics, efficiencies and results -- Juice Media plans to integrate ExactTarget's best-of-breed email marketing platform to offer clients a true, one-stop online marketing management solution.

"We evaluated all of the major email service providers before selecting ExactTarget," stated Rick Enrico, CEO of Juice Media. "ExactTarget's expansive features and extensive integration capabilities made them the ideal solution for our needs. Marketers will now be able to use JuiceMetrIQs CRM 2.0 to monitor and manage powerful and feature rich email campaigns from the same dashboard that manages their businesses analytics, marketing programs, and sales programs and campaigns."

"Companies like Juice Media are solving today's marketing challenges by developing on-demand applications that integrate best-of-breed technologies for its clients. This partnership represents an innovative step forward for the industry," said Jeffrey K. Rohrs, VP of Agency and Search Marketing at ExactTarget. "We're honored to be tapped as Juice Media's on-demand email marketing software partner, and look forward to being a part of its innovative solutions for years to come."

About Juice Media Worldwide

Based in San Diego, Juice Media Worldwide develops CRM 2.0 and Web 2.0 applications and solutions for mid-sized businesses seeking to improve their cross-channel marketing efficiency & results. Juice Media Worldwide is a portfolio company of Petters Group Worldwide, which includes companies such as Polaroid, Sun Country Airlines, and uBid.com. For more information, please visit http://www.juicemetriqs.com.

About ExactTarget

ExactTarget helps clients increase sales, optimize marketing investments, and strengthen relationships through integrated, on-demand software that powers permission-based email marketing solutions, mobile messaging, and one-to-one communications. Nearly 500 leading agencies have partnered with ExactTarget to offer integrated email marketing solutions to their clients. Headquartered in Indianapolis, Indiana, the company has more than 30 offices worldwide. For more information, please visit http://www.exacttarget.com.