SOURCE: ExactTarget

March 17, 2008 08:00 ET

ExactTarget Launches Nationwide Tour to Promote Excellence in eMarketing

One-Day Seminars Across North America Will Cover Email Marketing Best Practices and Digital Marketing Strategies

INDIANAPOLIS, IN--(Marketwire - March 17, 2008) - ExactTarget, a leading provider of on-demand, email and 1to1 marketing solutions, announced today that it will be conducting a series of one-day seminars designed to respond to the needs of marketing and sales professionals. The seminars will provide attendees with practical advice and thought-leadership on the planning and execution of email and digital marketing strategies.

The tour stops will offer regional marketers the opportunity to learn eMarketing best practices through seminars led by ExactTarget executives and customers. The morning seminar will focus on analytics powered email and email design, while the afternoon seminar will feature business-to-business and business-to-consumer case studies presented by companies that have realized the potential of a strong eMarketing campaign. With more than 100 participants expected at each event, attendees will also have a chance to network with their peers in a relaxed, educational environment.

"Any organization that is serious about communicating with customers and key influencers in a productive manner, and those who wish to accelerate sales, should make sure to attend," said Tim Kopp, Chief Marketing Officer for ExactTarget. "These seminars encourage good marketers to become great, helping them utilize best practices in their overall eMarketing programs. It's essential to our industry that everyone has the tools available to get it right."

The dates and locations for each seminar during the tour are as follows:

April 8 – Boston, MA
April 10 – Miami, FL
April 22 – Atlanta, GA
April 24 – New York City, NY
May 13 – Cincinnati, OH
May 15 – Chicago, IL
May 20 – Toronto, ON
May 22 – Minneapolis, Minn.
June 10 – Dallas, TX
June 12 – Denver, CO
June 17 – Orange County, Calif.
June 24 – Seattle, WA
June 26 – San Francisco, Calif.

For direct marketers, the tour will highlight one of the most important factors for increasing return on investment -- digital marketing. According to Anna Chernis, Senior Research Director for the Direct Marketing Association, email will reach a more than forty-five dollar return on investment for each eMarketing dollar spent, and email will produce the highest response rate for any direct marketing function.

If you are interested in sponsoring any of the 13 tour stops, please contact Scott Thomas at To register to attend any of these sessions, please visit:

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including,, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit or call 1-866-EMAILET.