SOURCE: ExactTarget

November 13, 2007 09:00 ET

ExactTarget Partners With Email Data Source to Provide Customers With Actionable Intelligence to Increase ROI on Their Email Marketing Programs

Email Marketing Message Archive Arms Marketers With Strategic Insights Into Historical and Competitive Campaigns to Monitor Brands and Improve Email Effectiveness

INDIANAPOLIS, IN--(Marketwire - November 13, 2007) - ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, today announced a strategic partnership with Email Data Source, an independent unbiased provider of email competitive intelligence. By offering Email Data Source's core product, Email Analyst™, as either a stand-alone tool or through its strategic services, ExactTarget now provides the six thousand-plus organizations that use its product access to the largest searchable database of email messages sent and received worldwide. This never-before visibility into the universe of historical and competitive marketing messages enables marketers to monitor brands and obtain strategic, actionable insight into competitors' campaigns and the effectiveness of their own programs.

"Having an effective email marketing campaign requires intelligence -- not only on your company's historical sends, but knowing what competitors are doing to create value and stay relevant. Email Analyst provides information-rich data that enables marketers to improve their campaigns and create successful email strategies," said Bill McCloskey, chairman of Email Data Source, Inc. "We are extremely excited to partner with a market leader like ExactTarget, as it expands our offering to an audience of some of the brightest and most savvy email marketers in the industry today. Combined, we are committed to helping email marketers achieve their desired business results."

A repository comprised of more than four million marketing messages dating back to 2003, Email Analyst collects, analyzes, organizes and archives email campaign information from over 475,000 lists and 36,000 companies in 230 market sectors. With its expansive database, it enables marketers and agencies to not only monitor competitive email offers, but see which offers were the most effective in driving traffic to the offer page. Email marketers can also accurately monitor their affiliate offers for compliance issues, which can destroy brand equity or lead to ISP blacklisting or lawsuits.

"By combining Email Data Source's intelligence network with ExactTarget's solutions, we're arming our customers with the knowledge and insight needed to measurably improve their email marketing programs," said Morgan Stewart, director of research and strategy, of ExactTarget. "Through this unique partnership, we continue to expand our growing base of complementary software offerings and help customers optimize their investment in ExactTarget."

About Email Data Source, Inc.

Email Data Source provides technology and analysis for email marketers. The company has provided email marketing data as well as actionable insights and the intelligence behind them since 2003. Email Analyst™, their core product, monitors the world of email marketing for advertising agencies, brand marketers, direct marketers, and their affiliates and vendors.

Launched in 2004, Email Analyst is the only product in the world that provides third party monitoring and tracking of email marketing efforts, that provides marketers with complete transparency into the complex world of email marketing. For more information, visit:

About ExactTarget

ExactTarget helps clients increase sales, optimize marketing investments, and strengthen relationships through integrated, on-demand software that powers permission-based email marketing, mobile messaging, and one-to-one communications. As the market leader, over 6,000 clients worldwide -- including The Home Depot, Papa John's, Cold Stone Creamery and -- rely on the ExactTarget platform for their integrated email marketing needs. Headquartered in Indianapolis, Indiana, the company has more than 30 offices worldwide. For more information, please visit