SOURCE: ExactTarget

September 20, 2007 09:00 ET

ExactTarget Publishes Roadmap for Transactional Email Marketing Success

Whitepaper Documents How Companies Can Increase Revenue and Build Customer Loyalty by Leveraging Existing Transactional Email Communications

INDIANAPOLIS, IN--(Marketwire - September 20, 2007) - ExactTarget, the leading provider of on-demand, email marketing software, services and integrated solutions, today announced the availability of its whitepaper, "Transactional Email Marketing: The Next Generation." The whitepaper addresses the limitations that plague most transactional email programs -- the need for more message visibility, control and optimization -- and provides a path to apply an email marketing mindset to transactional messages.

As organizations across the globe increasingly rely on email to communicate with their customers, the importance of transactional communications continues to grow exponentially. Each transactional email sent -- from customer service to sales to product support -- provides the organization with an opportunity to reinforce its brand and capitalize on potential marketing opportunities. The ExactTarget transactional email solution provides a user interface and management console that gives anyone in the organization complete visibility and control over every transactional email. "Transactional Email Marketing: The Next Generation" provides five "Must-Haves" for any organization that is looking to manage (and optimize) its transactional messages.

"Our recommendations for successful transactional email programs outlined in this whitepaper provide any organization of any size with a simple and effective way to manage and optimize these important communication efforts," said Scott McCorkle, vice president, technology and product at ExactTarget. "Transactional emails are some of the most widely read emails a company can send and they provide an opportunity to communicate and connect with your customer beyond simple confirmations. This whitepaper provides a roadmap for marketers to leverage the power of transactional emails to build brand loyalty, further engage the customer and ultimately, drive business revenue."

To learn the five "Must-Haves" for transactional emails, please download the whitepaper, "Transactional Email Marketing: The Next Generation."

About ExactTarget

ExactTarget helps clients increase sales, optimize marketing investments, and strengthen relationships through integrated, on-demand software that powers permission-based email marketing, mobile messaging, and one-to-one communications. As the market leader, over 6,000 clients worldwide -- including The Home Depot, Papa John's, Cold Stone Creamery and -- rely on the ExactTarget platform for their integrated email marketing needs. Headquartered in Indianapolis, Indiana, the company has more than 30 offices worldwide. For more information, please visit