SOURCE: ExactTarget

March 04, 2008 08:00 ET

ExactTarget Recognized as Market Leader Among Enterprise Email Service Providers in a New Leading Analyst Firm Report

Company Recognized for Partner Integrations and Positive Client Satisfaction

INDIANAPOLIS, IN--(Marketwire - March 4, 2008) - ExactTarget, a leading provider of on-demand, email and one-to-one marketing solutions, announced today that in a new industry report from JupiterResearch, the company has been recognized as a market leader among email service providers (ESPs) in the Enterprise category. The report, "Email Marketing Buyer's Guide, 2008" evaluated competing email service providers in an effort to help buyers understand market distinctions.

"A strong player in the Enterprise market, ExactTarget also has a diverse array of clients spanning nearly every market segment. ExactTarget's strategic partner channel, including Microsoft Dynamics CRM, has enabled them to efficiently expand into emerging and niche markets," said David Daniels, lead analyst for JupiterResearch in the report. "ExactTarget has demonstrated Enterprise leadership via its extensive partner channel, rich integration capabilities, positive client satisfaction scores and a growing services business."

"We are pleased to be highlighted as one of the market leaders among Enterprise email service providers," said Scott Dorsey, co-founder and CEO of ExactTarget. "This research validates our ability to serve nearly every market segment including the largest and most sophisticated enterprise organizations."

The full report is available for purchase for $3500 and is located here: http://www.jupiterresearch.com/bin/item.pl/research:vision/1103/id=100095/

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enables clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.