SOURCE: ExactTarget

September 12, 2007 09:00 ET

ExactTarget's Annual User Conference to Showcase Company's Bold New Vision

Connections '07 Agenda Packed With Sessions Designed to Help Marketers Optimize Marketing Performance and Deliver on the Promise of One-to-One Communications

INDIANAPOLIS, IN--(Marketwire - September 12, 2007) - ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, invites industry analysts, members of the press and its more than 6,000 customers to attend Connections '07, the largest event designed to educate and motivate members of the ExactTarget user community. Connections '07 takes place October 1-3, 2007 at The Westin Indianapolis.

Connections '07 provides the perfect venue for the best and brightest marketers from around the world to learn about new and exciting ways to leverage ExactTarget's solutions to power their one-to-one marketing initiatives, build brand recognition and drive customer loyalty. Attendees will also have the opportunity to network with their peers to learn best practices for innovative marketing campaigns and obtain the knowledge and tools needed for deployment of fully integrated one-to-one marketing solutions.

ExactTarget's Co-Founder and CEO Scott Dorsey will open the conference by presenting the company's bold new vision for one-to-one communications and share his thoughts on how success is increasingly measured by a company's ability to create and leverage the connections that drive powerful relationships and produce bottom line results. Scott McCorkle, Vice President, Technology and Product at ExactTarget, will introduce the exciting R&D efforts that are underway for future product capabilities and functionality. During this session, McCorkle will discuss how ExactTarget's scalable, on-demand architecture enables its 6,000-plus customers to deliver not only the most advanced, dynamically-driven email marketing campaigns, but also demonstrate how that environment can be expanded to support other one-to-one marketing technologies.

Connections '07 will be kicked off by an opening keynote featuring Martha Rogers, founding partner of Peppers and Rogers and co-author of the highly-acclaimed book, "The One to One Future." Opening day will also feature presentations by David Daniels, VP and Research Director for JupiterResearch; Jeanniey Mullen, Founder, email experience council; Chris Parkin, Senior Director of Product Marketing at Omniture; and Craig Spiezle, Director, Online Safety Technologies, Microsoft. Closing day will feature a keynote by Chip Heath, a professor at the Graduate School of Business at Stanford University, and co-author of the best-selling book "Made to Stick: Why Some Ideas Survive and Others Die." Shar Van Boskirk, Senior Analyst at Forrester Research, will also present at the closing session.

During the conference, ExactTarget will also announce the winners of the Connections '07 Awards, recognizing those organizations that have used email marketing to drive business results and foster customer relationships. The achievements of ExactTarget customers will be showcased across eight categories with an emphasis on the results delivered or relationships fostered with constituents. One ExactTarget customer will be recognized for outstanding achievement. For information on how to nominate a company, please visit

"As new forms of communications -- such as SMS and RSS -- emerge as marketing vehicles, organizations need to fully understand the implications and opportunities they present. ExactTarget is leading the charge on this front by helping marketers navigate through the ever-changing communications landscape to increase brand recognition, customer loyalty and revenue," said Scott Dorsey, CEO of ExactTarget. "Connections '07 will be invaluable in bringing together our community of customers, agencies and technology partners to discuss how to capitalize on the opportunities these powerful one-to-one marketing technologies present."

Registration for Connections '07 is now open. For more information and to register, please visit

About ExactTarget

ExactTarget helps clients increase sales, optimize marketing investments, and strengthen relationships through integrated, on-demand software that powers permission-based email marketing, mobile messaging, and one-to-one communications. As the market leader, over 6,000 clients worldwide -- including The Home Depot, Papa John's, Cold Stone Creamery and -- rely on the ExactTarget platform for their integrated email marketing needs. Headquartered in Indianapolis, Indiana, the company has more than 30 offices worldwide. For more information, please visit