May 12, 2008 22:05 ET

Examine the Future Food and Drinks Packaging: Emerging Ethical, Food Safe and Convenient Formats

LONDON, UNITED KINGDOM--(Marketwire - May 12, 2008) - announces that a new market research report related to the Food industry is available in its catalogue.

Future Food and Drinks Packaging: Emerging ethical, food safe and convenient formats

Future Food and Drinks Packaging

Emerging ethical, food safe and convenient formats

Food and drinks packaging is in a period of rapid change; growth economies such as China and India are generating considerable opportunities for packaging manufacturers. In more mature economies, greater expendable income levels coupled with demographic shifts and a demise in cooking skills, have led to increased demand for more conveniently packaged food and drinks formats. A major force in packaging innovation is green packaging. This has been driven by legislation, combined with consumer and retailer pressure.

Future Food and Drinks Packaging is a new management report published by Business Insights that offers a comprehensive overview of the major trends within the packaging industry today. It profiles major innovations within food and drinks packaging, including the latest technologies and materials. It also delivers an overview of competitor activity and an assessment of the strength of trends and market forces moving forward.

Discover the key trends impacting the food and drinks packaging market and understand how these are changing packaging design with this new report...

This new report will enable you to...

- Gain insight into the most up to date packaging technologies including nanotechnology, natural polymers and edible coatings, and evaluate the pros and cons of these new packaging technologies and decide whether these may be appropriate for your organization.

- Enhance your product development strategies with this report's analysis of green, convenient and supply chain efficient packaged food and drinks product launches by region, category and material.

- Understand how regulations are influencing NPD and discover how competitors are responding to new challenges set by these regulations with this new report.

- Identify the key trends in food and drinks packaging and the impact that they are expected to have on the food and drinks market in the future.

Your questions answered...

- What major trends are impacting food and drinks packaging development?

- How are companies using green packaging materials to lend credibility to their ethical policies?

- What innovative materials are being used within food and drinks packaging?

- What has prompted the rise in tamper evident packaging and what could future tamper evident packaging legislation look like?

- How is nanotechnology being used in food and drinks packaging?

- What are the new innovations in supply chain efficient packaging?

- How has extended shelf life packaging impacted the food and drinks industry and what has it enabled?

Some key findings from this report...

- Innovation in packaging materials continues apace with particular development in green technologies such as packaging made from natural polymers and oxydegradable additives. In addition nanotechnology is now a key part of new material development. Nanotechnology can improve barrier qualities and make packaging lighter, stronger and more resistant to heat.

- Non-malicious food contamination is an international health concern. The World Health Organization estimates 3.2m children under the age of five die from food poisoning related illnesses each year. Innovative solutions to reduce the risk of non-malicious contamination are being developed by packaging manufacturers in the form of 'Smart' and 'Active' packaging.

- An ageing population in China, Japan, the US and Europe is driving demand for products suited to the older consumer, including easy grip and easy open packaging as well as smaller portion sizes for consumers with smaller appetites.

- Major retailers in Europe and the US have developed their own Corporate Responsibility Strategies and have set targets for the reduction in packaging waste. Wal-Mart has committed to a 5% reduction in packaging worldwide by 2013. UK retailer Marks & Spencer's, has committed to a 25% reduction in waste by 2012.

Key issues examined by this report...

- Environmental packaging regulations are heavily influencing packaging development in Europe and Japan. In Europe, Packaging Directive 2004/12/EC sets out recycling and recovery targets to be met by 2008. In Japan, the Ministry of Economy, Trade and Industry (METI) has enacted legislation based on the 3R's ethos (Reduce, Re-use, Recycle). As a result there are high levels of innovation in green packaging including lightweight and bio-based packaging materials.

- Emerging markets are spurring demand for packaging. As economies such as Eastern Europe, India, South America and China experience growth and average incomes increase, the demand for Western style packaged goods is increasing.

- Socio-demographic shifts are creating demand for more convenient packaging solutions. Ageing populations in the US, Europe and Japan are placing new demands on packaging design. Easy open, easy grip and smaller portion sizes are all being developed with ageing populations in mind. More fragmented family lives, the growth in the number of women working, growth in single person households and a loss of cooking skills are all contributing to increased demand for more conveniently packaged food formats.

Table of Contents

Future Food and Drinks Packaging

Executive Summary 10

The packaging market 10

Green packaging 11

Supply chain efficiency 12

Food safety packaging 13

Convenience 14

New materials 15

Conclusions 16

Chapter 1 The packaging market 18

Summary 18

Introduction 18

The packaging market 18

Market value and growth by geography 19

Market value and growth by packaging type 21

Plastic 22

Metal 24

Glass 28

Paper and board 30

Chapter 2 Green packaging 34

Summary 34

Introduction 35

Green packaging 35

Innovation and NPD 38

Category analysis 38

Regional analysis 41

Packaging material 43


Trends in green packaging 45

Recyclable materials, recycled materials and re-usable packaging 45

Recyclable materials 45

Recycling glass 46

Recycling plastic 47

Recycling metal 48

Recycling cardboard, paperboard and paper 48

Innovative recycling projects 49

Recycled food and drinks packaging 50

Re-usable packaging 52

Reduced/lightweight packaging 55

Packaging re-engineering 55

Switching from traditional materials to lighter alternatives 59

Biopolymers 61

Biopolymers 61

Compostable and biodegradable bioplastics 64

Bioplastics and recycling 65

Sustainable packaging 66

The future of green packaging 68

Chapter 3 Supply chain efficiency 74

Summary 74

Introduction 74

Supply chain efficiency in food and drinks packaging 75

Innovation and NPD 76

Category analysis 77

Regional analysis 79

Packaging material 81

Trends in supply efficient packaging 82

Shelf ready solutions 82

Shelf ready packaging and regulatory issues 87

Packaging that extends shelf life - aseptic packaging 88

Ultra High Temperature (UHT) aseptic packaging - cartons 88

Ultra High Temperature (UHT) aseptic packaging - cans 91

Cold filling aseptic packaging - High Density Polyethylene 92

Cold filling aseptic packaging - PET 93

Aseptic packaging - ready meals 94

Radio Frequency Identification - RFID 94

RFID and regulatory issues 97

The future of supply chain efficient packaging 98


Chapter 4 Food safety packaging 100

Summary 100

Introduction 100

Food safety packaging categorized 102

Tamper evident 102

Bubble tops and vacuum seals 103

Shrink-sleeves 104

Special membranes 105

Breakaway/tearaway closures 107

Overseals 108

Paper-based seals 108

Contamination prevention 110

Food safety packaging and regulatory issues 114

The future of food safety packaging 115

Chapter 5 Convenient packaging 118

Summary 118

Introduction 118

Convenient consumption 119

Demographic shifts 119

Smaller households 119

Increasing numbers of women working 120

Families leading more fragmented lives 120

Increased income levels 121

Innovation and NPD 121

Category analysis 122

Regional analysis 125

Packaging material 126

Trends in convenient packaging 129

Easy handling packaging 129

Easy open packaging 129

Easy to hold 132

Ergonomic design 133

Transportable packaging 134

Lunch box friendly packaging 136

'On-the-go' meal replacement 138

Convenient storage solutions 141

Convenient preparation 142

Microwaveable packaging formats 142

Self-heating and self-cooling packs 148

Packaging that adds ingredients at time of consumption 151

Single portions 153


Regulatory issues 155

The future of convenient consumption packaging 155

Chapter 6 New materials 158

Summary 158

Introduction 158

What are the newest materials on the market? 159

Nanocomposites and nanofilms 159

Natural polymers and films 163

Oxydegradable additives 165

Edible coatings and films 166

Chapter 7 Conclusions 170

Summary 170

Introduction 170

Market influences 171

Ethical concerns 171

Rising affluence 171

Food safety 171

Health and wellbeing 172

Market opportunities 172

Ethical marketing 172

Convenience 173

Shelf stable packaging 174

Index 175

List of Figures

Figure 1.1: Zwyiec Beer 25

Figure 1.2: Premium metallic packaging 27

Figure 1.3: Specialty can packaging; Nomu Vanilla Paste 27

Figure 1.4: Share of glass packaged food and drinks products by number of containers sold, by category, UK, 2005 29

Figure 2.5: Percentage share of food and drinks launched in green packaging, 2004-2007 38

Figure 2.6: Percentage share of food and drinks launched in green packaging by category, 2004-2007 40

Figure 2.7: Percentage share of products launched in green packaging by region, 2004-2007 41

Figure 2.8: Municipal waste management in the European Union, 2003 46

Figure 2.9: Jars promoted as being 're-usable' 53


Figure 2.10: Kool Aid Sachets and Teisseire Teissi La Dosette de Sirop 54

Figure 2.11: Heinz lightweight can-ends 56

Figure 2.12: Lightweight glass; Adnams Beer and Meidi-ya Jam 57

Figure 2.13: Lightweight PET container; Otsuka Pocari Sweat 58

Figure 2.14: Yellow Jersey French Wine Launched in PET Oxygen-Barrier Container 60

Figure 2.15: Polylactic acid used for tea bags and pouches 62

Figure 2.16: Corn Starch Bio-Bottle 63

Figure 2.17: Recycled, biodegradable packaging with corn-starch 'window' 64

Figure 2.18: Sustainable packaging 68

Figure 3.19: Percentage share of food and drinks launched in supply chain efficient packaging, 2004-2007 77

Figure 3.20: Percentage share of food and drinks launched in supply chain efficient packaging, by category, 2004-2007 78

Figure 3.21: Percentage share of products launched in supply chain efficient packaging, by region, 2004-2007 79

Figure 3.22: Easy open shelf ready packaging 85

Figure 3.23: Smurfit Kappa using Microflute for Shelf Ready Packaging 86

Figure 3.24: Wine boxed in aseptic packaging 90

Figure 3.25: Ball packaging Slimline aseptic can 92

Figure 3.26: Aseptic cold filled PET 93

Figure 3.27: Vetee Dine in Rice in aseptic shelf stable trays 94

Figure 4.28: Heinz Baby Food, packaged in vacuum sealed 'Pop-up' jars 103

Figure 4.29: Safety Seal Plastics Inc - supplying food and drinks manufacturers with tamper evident shrink-sleeves 104

Figure 4.30: Sainsbury's use of Induction Sealing for its dairy products 106

Figure 4.31: Puget Extra Virgin Olive Oil, packaging for food safety, convenience and shelf-life extension 107

Figure 4.32: Examples of tearaway and breakaway tamper evident packaging. 108

Figure 4.33: Paper-based tamper evident seals used for marketing purposes 109

Figure 4.34: Fresh-check(R) - indicates when the product is past its use by date 111

Figure 4.35: Roth Kase Cheese in Breathable Packaging 113

Figure 4.36: Cryovac(R) oxygen-scavenging packaging 114

Figure 5.37: Percentage share of food and drinks launched in convenient packaging, 2004-2007 122

Figure 5.38: Percentage share of food and drinks launched in convenient packaging by category, 2004-2007 123

Figure 5.39: Percentage share of food and drink products launched in convenient packaging by region, 2004-2007 125

Figure 5.40: Easy Peal and Easy Tear Packaging 130

Figure 5.41: QC Corps Easy-Open Jam Jars, Meeting Universal Design Rules 131

Figure 5.42: Drinks packaging meeting Universal Design rules for packaging for the elderly and infirm 132

Figure 5.43: Easy open - the innovative Zork wine closure 133

Figure 5.44: Innovative portable packaging; Baroke's Premium Australian Wine in a Can, Raisins d'Automne Tetra Pak Cartons, Hardy's Shuttles 135

Figure 5.45: Frito-Lay's crush proof cups for potato chips 136

Figure 5.46: Sunkist 100% Fresh Ready-to-Eat Fun Fruit for Kids 137

Figure 5.47: Seapoint Farms' Edamame Frozen Organic Vegetables in Pouches 138

Figure 5.48: Kellogg's Good Food to Go! Cocoa Krispies Cereal Cup 139

Figure 5.49: Go Appetit 'food in a bottle' and Morinaga Grapefruit Yogurt Handy Style 140

Figure 5.50: Fridge Packs; DB Breweries of New Zealand Export Gold Beer, Ocean Spray's Juice Drinks, Ozarka Natural Spring Water 141

Figure 5.51: Microwaveable bowls 143

Figure 5.52: Pie-Oh-My introduced using new QuiltWave(TM) technology 145


Figure 5.53: Chef Creations Sauces using Tetra Pak Tetra Wedge Aseptic TWA mw 200 S packaging 146

Figure 5.54: Jennie-O Turkey Store(R) Oven Ready Turkey 148

Figure 5.55: Self-heating cans; Brandsource Decadent Hot Chocolate, Wolfgang Puck Gourmet Coffee 149

Figure 5.56: Self-Heating Meals, La Briute Shelf-Stable/Self-Heating Meal and EverSafe Complete Meal Kits 150

Figure 5.57: Self-Cooling Technology; Freddo Freddo Lemon Tea, Feldschlosschen Self-Cooling Keg 151

Figure 5.58: Defense Effervescent Vitamin & Mineral Supplement Drink using FreshCan(TM) technology 152

Figure 5.59: Kewpie Yasashii Kondate (kind menu) range and Hagoromo Papatto Rice Awase Kome 154

Figure 6.60: Coors plastic beer bottle 161

Figure 6.61: College Farm Natural Organic Candy, packaged in NatureWorks PLA 164

List of Tables

Table 1.1: Global consumer packaging market value share and predicted growth, by region, 2005-2009 19

Table 1.2: Gross domestic product based on purchasing-power-parity (PPP) per capita GDP 19

Table 1.3: Sales growth by market at Rexam PLC (Pounds Sterling m), 2005-2006 21

Table 1.4: Global consumer packaging market value and predicted growth, by packaging type, 2005-2009 21

Table 1.5: Shipments and per capita consumption of cans 24

Table 1.6: Total glass market value by region, all players, ($bn), 2007 28

Table 1.7: Share of food and drinks paper packaging market and value of paper market by region, ($bn), 2007 30

Table 1.8: Quantity of carton packages in key growth markets for Tetra Pak, (bn), 2006 32

Table 2.9: Percentage share of green packaged food and drinks launched, by packaging material, 2005-2007 43

Table 3.10: Percentage share of supply chain efficient food and drinks launched, by packaging material, 2005-2007 81

Table 5.11: Percentage share of convenient packaged food and drinks launched, by packaging material, 2005-2007 127

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