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August 12, 2008 11:02 ET

Examine the How Britain Shops 2008: Sector Summary

LONDON, UNITED KINGDOM--(Marketwire - Aug. 12, 2008) - Reportlinker.com announces that a new market research report related to the Retailing industry is available in its catalogue.

How Britain Shops 2008: Sector Summary

http://www.reportlinker.com/p091838/How-Britain-Shops-2008-Sector-Summary.html

Introduction

Verdict Research: Based on a representative survey of 6,000 adults, this report provides a detailed analysis of consumer trends, customer loyalty and shopper profiles for eight retail sectors.

Scope

- Analysis of how customers shop in retail sectors including: clothing, DIY, electricals, food & grocery, homewares, music & video and personal care.

- How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty / disloyalty.

- Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.

Highlights

Retailers are finding it harder to please customers. Across all sectors, retailers are converting fewer customers into main users and shoppers are less loyal to their main stores, as those concerned about the economic outlook are shopping around more to find the best possible value.

With more retailers employing an EDLP strategy, price is becoming a less effective driver of loyalty as customers now expect low prices when they go shopping. Retailers in a convenient location who can offer intangible benefits such as good customer service and a quick and efficient shopping experience will start to thrive.

Women are becoming more active shoppers. Compared to last year, more women are shopping in six of the eight sectors. This growth is largely being driven by traditionally male sectors, such as DIY, better serving female customers and also because female shopping habits are more robust in times of lower consumer confidence.

Reasons to Purchase

- How Britain Shops is the most comprehensive study of its kind drawing on a nationwide survey of 6,000 shoppers.

- Use this report to understand what drives the loyalty of your customers and find out where else they shop.

- Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.


TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 18
What is cDNA? 18
CHAPTER 2 EXECUTIVE SUMMARY 19
Shopper Numbers Hold Up Well in Most Sectors 19
Conversion Rates Deteriorate in 2008 21
Loyalty Scores fall across the sector 24
Range Still Key Loyalty Driver 26
Consolidation Ongoing as Major Players Tighten Grip 28
CHAPTER 3 SECTOR SNAPSHOTS 30
Clothing 30
DIY 34
Electricals 38
Food & Grocery 42
Footwear 46
Homewares 50
Music & Video 54
Personal Care 58
CHAPTER 4 SHOPPING PATTERNS 62
Summary 62
Male 66
Female 68
15-24 70
25-34 72
35-44 74
45-54 76
55-64 78
65+ 80
AB 82
C1 84
C2 86
DE 88
CHAPTER 5 RETAILER CONCENTRATION 90
Summary 90
Sector Comparison 93
Clothing 94
DIY 96
Electricals 98
Food & Grocery 100
Footwear 102
Homewares 104
Music & Video 106
Personal Care 108
CHAPTER 6 SHOPPING AROUND 110
Summary 110
Clothing 113
DIY 117
Electricals 121
Food & Grocery 125
Footwear 129
Homewares 133
Music & Video 137
Personal Care 141
CHAPTER 7 CONVERSION 145
Summary 145
Sector Comparison 148
Clothing 149
DIY 152
Electricals 155
Food & Grocery 158
Footwear 161
Homewares 164
Music & Video 167
Personal Care 170
CHAPTER 8 LOYALTY SUMMARY 173
Sector Comparisons 176
Clothing 178
DIY 180
Electricals 182
Food & Grocery 184
Footwear 186
Homewares 188
Music & Video 190
Personal Care 192
CHAPTER 9 LOYALTY DRIVERS 194
Summary 194
Sector Comparison 196
Clothing 197
DIY 200
Electricals 203
Food & Grocery 206
Footwear 209
Homewares 212
Music & Video 215
Personal Care 218
CHAPTER 10 APPENDIX 221
Basic Methodology 221
Selection of Parliamentary Constituencies 223
Metropolitan County 223
Other 100% Urban 223
Mixed Urban/Rural 223
Rural 223
Selection of Enumeration Districts 224
Selection of Respondents 225
Post Survey Weighting 225

LIST OF TABLES
Table 1: Summary of clothing shoppers 2004-2008 32
Table 2: Summary of DIY shoppers 2004-2008 36
Table 3: Summary of electricals shoppers 2004-2008 40
Table 4: Summary of food & grocery shoppers 2004-2008 44
Table 5: Summary of footwear shoppers 2004-2008 48
Table 6: Summary of homewares shoppers 2004-2008 52
Table 7: Summary of music & video shoppers 2004-2008 56
Table 8: Summary of personal care shoppers 2004-2008 60
Table 9: Penetration index: males vs all shoppers 2004-2008 67
Table 10: Penetration index: females vs all shoppers 2004-2008 69
Table 11: Penetration index: 15-24s vs all shoppers 2004-2008 71
Table 12: Penetration index: 25-34s vs all shoppers 2004-2008 73
Table 13: Penetration index: 35-44s vs all shoppers 2004-2008 75
Table 14: Penetration index: 45-54s vs all shoppers 2004-2008 77
Table 15: Penetration index: 55-64s vs all shoppers 2004-2008 79
Table 16: Penetration index: 65+s vs all shoppers 2004-2008 81
Table 17: Penetration index: ABs vs all shoppers 2004-2008 83
Table 18: Penetration index: C1s vs all shoppers 2004-2008 85
Table 19: Penetration index: C2s vs all shoppers 2004-2008 87
Table 20: Penetration index: DEs vs all shoppers 2004-2008 89
Table 21: Main user share 63.6%-100.0% of Top Five retailers 2008 93
Table 22: Main user share 0.0%-63.0% of Top Five retailers 2008 93
Table 23: Main user shares % of leading clothing retailers 2005-2008 94
Table 24: Main user shares % of leading DIY retailers 2005-2008 96
Table 25: Main user shares % of leading electricals retailers 2005-2008 98
Table 26: Main user shares % of leading food & grocery retailers 
2005-2008 100
Table 27: Main user shares % of leading footwear retailers 2005-2008 102
Table 28: Main user shares % of leading homewares retailers 2005-2008 104
Table 29: Main user shares % of leading music & video retailers 
2005-2008 106
Table 30: Main user shares % of leading personal care retailers
2005-2008 108
Table 31: Clothing other stores used 2008 116
Table 32: DIY other stores used 2008 120
Table 33: Electricals other stores used 2008 124
Table 34: Food & grocery other stores used 2007 128
Table 35: Footwear other stores used 2008 132
Table 36: Homewares other stores used 2008 136
Table 37: Music & video other stores used 2008 140
Table 38: Personal care other stores used 2008 144
Table 39: Top 10 retailers for loyalty % 2008 176
Table 40: Clothing loyalty % - by retailer 2008 178
Table 41: DIY loyalty % - by retailer 2008 180
Table 42: Electricals loyalty % - by retailer 2008 182
Table 43: Food & grocery loyalty % - by retailer 2008 184
Table 44: Footwear loyalty % - by retailer 2008 186
Table 45: Homewares loyalty % - by retailer 2008 188
Table 46: Music & video loyalty % - by retailer 2008 190
Table 47: Personal care loyalty % - by retailer 2008 192
Table 48: Drivers of loyalty 2008 196
Table 49: Clothing detailed drivers of loyalty 2008 198
Table 50: Clothing loyalty scores by socio-economic group 2008 199
Table 51: DIY detailed drivers of loyalty 2008 201
Table 52: DIY loyalty scores by socio-economic group 2008 202
Table 53: Electricals detailed drivers of loyalty 2008 204
Table 54: Electricals loyalty scores by socio-economic group 2008 205
Table 55: Food & grocery detailed drivers of loyalty 2008 207
Table 56: Food & grocery loyalty scores by socio-economic group 2008 208
Table 57: Footwear detailed drivers of loyalty 2008 210
Table 58: Footwear loyalty scores by socio-economic group 2008 211
Table 59: Homewares detailed drivers of loyalty 2008 213
Table 60: Homewares loyalty scores by socio-economic group 2008 214
Table 61: Music & Video detailed drivers of loyalty 2008 216
Table 62: Music & video loyalty scores by socio-economic group 2008 217
Table 63: Personal care detailed drivers of loyalty 2008 219
Table 64: Personal care loyalty scores by socio-economic group 2008 220
Table 65: Sample sizes by sector 2008 222

LIST OF FIGURES
Figure 1: Shopping patterns - percentage point change in share of
consumers active in each sector 2007-2008 19
Figure 2: Sector conversion rates % 2007 and 2008 22
Figure 3: Change in loyalty rates % 2008 on 2007 24
Figure 4: Loyalty drivers - average percentage of loyal main users 
mentioning each driver across eight sectors 2008 and the percentage change
on 2004 26
Figure 5: Retailer concentration - percentage point change in combined
main user share of Top Five players - by sector 2008 on 2004 29
Figure 6: Clothing share of shopper % 2004-2008 32
Figure 7: Key retailers visitor and main user shares % 2008 33
Figure 8: DIY share of shopper % 2004-2008 36
Figure 9: Key retailers visitor and main user shares % 2008 37
Figure 10: Electricals share of shopper % 2004-2008 40
Figure 11: Key retailers visitor and main user shares % 2008 41
Figure 12: Food & grocery share of shopper % 2004-2008 44
Figure 13: Key retailers visitor and main user shares % 2008 45
Figure 14: Footwear share of shopper % 2004-2008 48
Figure 15: Key retailers visitor and main user shares % 2008 49
Figure 16: Homewares share of shopper % 2004-2008 52
Figure 17: Key retailers visitor and main user shares % 2008 53
Figure 18: Music & video share of shopper % 2004-2008 56
Figure 19: Key retailers visitor and main user shares % 2008 57
Figure 20: Personal care share of shopper % 2004-2008 60
Figure 21: Key retailers visitor and main user shares % 2008 61
Figure 22: Share of consumers shopping in key retail sectors (%)
2004-2008 65
Figure 23: % of male consumers shopping in key retail sectors 2004-2008 66
Figure 24: % of female consumers shopping in key retail sectors 
2004-2008 68
Figure 25: % of 15-24 consumers shopping in key retail sectors 2004-2008 70
Figure 26: % of 25-34 consumers shopping in key retail sectors 2004-2008 72
Figure 27: % of 35-44 consumers shopping in key retail sectors 2004-2008 74
Figure 28: % of 45-54 consumers shopping in key retail sectors 2004-2008 76
Figure 29: % of 55-64 consumers shopping in key retail sectors 2004-2008 78
Figure 30: % of 65+ consumers shopping in key retail sectors 2004-2008 80
Figure 31: % of AB consumers shopping in key retail sectors 2004-2008 82
Figure 32: % of C1 consumers shopping in key retail sectors 2004-2008 84
Figure 33: % of C2 consumers shopping in key retail sectors 2004-2008 86
Figure 34: % of DE consumers shopping in key retail sectors 2004-2008 88
Figure 35: Combined main user share % of Top Five clothing retailers 
2004-2008 94
Figure 36: Clothing regional concentration 2008 95
Figure 37: Combined main user share % of Top Five DIY retailers
2004-2008 96
Figure 38: DIY regional concentration 2008 97
Figure 39: Combined main user share % of Top Five electricals retailers
2004-2008 98
Figure 40: Electricals regional concentration 2008 99
Figure 41: Combined main user share % of Top Five food & grocery
retailers 2004-2008 100
Figure 42: Food & grocery regional concentration 2008 101
Figure 43: Combined main user share % of Top Five footwear retailers 
2004-2008 102
Figure 44: Footwear regional concentration 2008 103
Figure 45: Combined main user share % of Top Five homewares retailers 
2004-2008 104
Figure 46: Homewares regional concentration 2008 105
Figure 47: Combined main user share % of Top Five music & video retailers
2004-2008 106
Figure 48: Music & video regional concentration 2008 107
Figure 49: Combined main user share % of Top Five personal care retailers 
2004-2008 108
Figure 50: Personal care regional concentration 2008 109
Figure 51: Clothing shopping around 2004-2008 113
Figure 52: Clothing shopping around - by retailer 2008 114
Figure 53: Clothing shopping around - by region 2008 115
Figure 54: DIY shopping around 2004-2008 117
Figure 55: DIY shopping around - by retailer 2008 118
Figure 56: DIY shopping around - by region 2008 119
Figure 57: Electricals shopping around 2004-2008 121
Figure 58: Electricals shopping around - by retailer 2008 122
Figure 59: Electricals shopping around - by region 2008 123
Figure 60: Food & grocery shopping around 2004-2008 125
Figure 61: Food & grocery shopping around - by retailer 2008 126
Figure 62: Food & grocery shopping around - by region 2008 127
Figure 63: Footwear shopping around 2004-2008 129
Figure 64: Footwear shopping around - by retailer 2008 130
Figure 65: Footwear shopping around - by region 2008 131
Figure 66: Homewares shopping around 2004-2008 133
Figure 67: Homewares shopping around - by retailer 2008 134
Figure 68: Homewares shopping around - by region 2008 135
Figure 69: Music & video shopping around 2004-2008 137
Figure 70: Music & video shopping around - by retailer 2008 138
Figure 71: Music & video shopping around - by region 2008 139
Figure 72: Personal care shopping around 2004-2008 141
Figure 73: Personal care shopping around - by retailer 2008 142
Figure 74: Personal care shopping around - by region 2008 143
Figure 75: Conversion of visitors to main users % - by sector 2008 148
Figure 76: Clothing conversion rate % 2004-2008 149
Figure 77: Clothing conversion rate % - by retailer 2008 150
Figure 78: Clothing conversion rate % - by region 2008 151
Figure 79: DIY conversion rate % 2003-2007 152
Figure 80: DIY conversion rate % - by retailer 2008 153
Figure 81: DIY conversion rate % - by region 2008 154
Figure 82: Electricals conversion rate % 2004-2008 155
Figure 83: Electricals conversion rate % - by retailer 2008 156
Figure 84: Electricals conversion rate % - by region 2008 157
Figure 85: Food & grocery conversion rate % 2004-2008 158
Figure 86: Food & grocery conversion rate % - by retailer 2008 159
Figure 87: Food & grocery conversion rate % - by region 2008 160
Figure 88: Footwear conversion rate % 2004-2008 161
Figure 89: Footwear conversion rate % - by retailer 2008 162
Figure 90: Footwear conversion rate % - by region 2008 163
Figure 91: Homewares conversion rate % 2004-2008 164
Figure 92: Homewares conversion rate % - by retailer 2008 165
Figure 93: Homewares conversion rate % - by region 2008 166
Figure 94: Music & video conversion rate % 2004-2008 167
Figure 95: Music & video conversion rate % - by retailer 2008 168
Figure 96: Music & video conversion rate % - by region 2008 169
Figure 97: Personal care conversion rate % 2004-2008 170
Figure 98: Personal care conversion rate % - by retailer 2008 171
Figure 99: Personal care conversion rate % - by region 2008 172
Figure 100: Loyalty % - by sector 2008 177
Figure 101: Clothing loyalty % 2004-2008 178
Figure 102: Clothing loyalty % - by region 2008 179
Figure 103: DIY loyalty % 2004-2008 180
Figure 104: DIY loyalty % - by region 2008 181
Figure 105: Electricals loyalty % 2004-2008 182
Figure 106: Electricals loyalty % - by region 2008 183
Figure 107: Food & grocery loyalty % 2004-2008 184
Figure 108: Food & grocery loyalty % - by region 2008 185
Figure 109: Footwear loyalty % 2004-2008 186
Figure 110: Footwear loyalty % - by region 2008 187
Figure 111: Homewares loyalty % 2004-2008 188
Figure 112: Homewares loyalty % - by region 2008 189
Figure 113: Music & video loyalty % 2004-2008 190
Figure 114: Music & video loyalty % - by region 2008 191
Figure 115: Personal care loyalty % 2004-2008 192
Figure 116: Personal care loyalty % - by region 2008 193
Figure 117: % of loyal clothing main users identifying drivers of loyalty
2004-2008 197
Figure 118: % of loyal DIY main users identifying drivers of loyalty
2004-2008 200
Figure 119: % of loyal electricals main users identifying drivers of
loyalty 2004-2008 203
Figure 120: % of loyal food & grocery main users identifying drivers of
loyalty 2004-2008 206
Figure 121: % of loyal footwear main users identifying drivers of loyalty
2004-2008 209
Figure 122: % of loyal homewares main users identifying drivers of 
loyalty 2004-2008 212
Figure 123: % of loyal music & video main users identifying drivers of
loyalty 2004-2008 215
Figure 124: % of loyal personal care main users identifying drivers of
loyalty 2004-2008 218

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How Britain Shops 2008: Sector Summary

http://www.reportlinker.com/p091838/How-Britain-Shops-2008-Sector-Summary.html

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