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July 02, 2008 13:11 ET

Examine the World Feminine Hygiene Products Market

LONDON, UNITED KINGDOM--(Marketwire - July 2, 2008) - Reportlinker.com announces that a new market research report related to the Feminine hygiene industry is available in its catalogue.

World Feminine Hygiene Products Market

http://www.reportlinker.com/p090563/World-Feminine-Hygiene-Products-Market.html

This report analyzes the worldwide markets for Feminine Hygiene Products in Millions of US$. The specific product segments analyzed are Sanitary Pads/Towels, Tampons, Pantyliners, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 134 companies including many key and niche players worldwide such as Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Lil-lets Group Limited, Natracare Bodywise (UK) Ltd., Playtex Products Inc., Procter & Gamble, Svenska Cellulosa Aktiebolaget, and Uni-Charm Corporation. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


FEMININE HYGIENE PRODUCTS MCP-1134 
A GLOBAL STRATEGIC BUSINESS REPORT 


CONTENTS 


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 
Study Reliability and Reporting Limitations I-1 
Disclaimers I-2 
Data Interpretation & Reporting Level I-2 
Quantitative Techniques & Analytics I-3 
Product Definitions and Scope of Study I-3 
Sanitary Pads/Towels I-3 
Tampons I-3 
Pantyliners I-4 
Other Feminine Hygiene Products I-4 

II. EXECUTIVE SUMMARY 

1. Outlook II-1 
Evolving Trends II-1 
Zooming in On Teens II-1 
Feminine Hygiene Products Donning Healthcare- Related Roles II-1 
Comfort Outperforms Price II-1 
Physically Active Schedules: A Preferred Lifestyle Choice II-2 
Nonwovens: The Time Honored Material Continues its Reign II-2 
Global Market to Chug Along at a Steady Pace II-2 
Table 1: Global Market for Feminine Hygiene Products 
(2001-2010): Geographic Regions Ranked by CAGR- Asia-Pacific, 
Europe, Latin America, Canada, Japan, Rest of World, and the 
United States (includes corresponding Graph/Chart) II-3 
Feminine Protection Products: A Glimpse into What the Future 
Has in Store II-3 

2. Industry Overview II-4 
Macro: The Big Picture II-4 
Changing Landscape of the Industry II-4 
Market Maturity II-5 
The Competitive Setup II-5 
Table 2: Leading Players in the Worldwide Feminine Hygiene 
Products Market (2006): Market Share by Company - Procter & 
Gamble, Johnson & Johnson, Kimberley-Clark, SCA and Others 
(includes corresponding Graph/Chart) II-6 

Table 3: Leading Players in the World Sanitary Napkins 
Market (2006): Market Share by Company - Procter & Gamble, 
Kimberly-Clark, Johnson & Johnson, SCA, Uni-Charm, Kao and 
Others (includes corresponding Graph/Chart) II-6 
A Psychographic Profile of Customer Groups II-7 
Consumer Education - A Core Issue II-7 
Demographics and its Affect on Sanitary Protection Products II-7 
Statistical Snapshots: "Notes from All Over the Globe" II-8 
Tracking Major Trends II-8 
Women: No Longer A Captive Market II-8 
The Convenience Factor II-9 
Product Innovations: Sprucing Up the Market II-9 
Packaging: Thinking Out of the Box II-9 
Reusability: A Resurfacing Trend from the 50s & 60s II-10 
Growth of Multi-Purpose Products II-10 
Advertising & Marketing Trends II-11 
New Advertising Targets II-11 
Brand Loyalty: Strong as Ever II-11 
Rise of the Internet World II-12 
Private Labels: Gaining Favoritism? II-12 
Innovation is the Name of the Game II-12 
Thin & Absorbent: The Need of Today's Women II-13 
Ultra-thin Products: The Latest in Vogue II-13 
Self-Adhesive/Beltless Napkin: A Major Breakthrough II-13 
Amazing Insights into the Stain-Lock System II-14 
Emergence of Scented Products II-14 
The Natural Way to Hygiene: A Major Trend Catching Fire II-14 
Organic Tampons: An Answer to Cries Against Toxin Protection II-15 
Feminine Sanitary Products Going Green II-15 
Flushable & Biodegradable Napkins: An Eco-Friendly Solution 
to Hygiene II-15 
Women Experiencing a High in Feminine Hygiene with Foaming Gels II-16 
New Fabric Technology: Mapping Development Through the Years II-16 
Leakage Prevention: A Major Value Added Breakthrough II-17 
Effective Odor Control: Reducing Discomfiture II-17 
Superabsorbent Fiber Technology: Making Life Easier II-17 
DivaCup(TM), A Breakthrough from Conventional Tampons and Pads II-17 
Wyeth's New Drug for Menstrual Suppression II-18 

3. Issues Confronting the Industry II-19 
The Irony of Toxic Products & their Sanitary Protection Claims II-19 
Unraveling the Truth About Pads & Tampons II-19 
TSS: Safety of Feminine Sanitary Products Questioned II-19 
Passing the Buck II-20 
Unsettling Statistics in the Past II-21 
Napkins Vs Tampons - Competition Heats Up II-21 
Tampon Applicators & their Impact on the Environment II-21 
What the Manufacturers Have to Say? II-21 

4. Product Overview II-22 
Feminine Hygiene Products: A Definition II-22 
Feminine Protection Category II-22 
The Intimate Hygiene Category II-22 
Sanitary Pads/Napkins II-22 
An Evolution Scan II-22 
Design Aspects II-23 
Major Product Types II-23 
Belted and Self-Adhesive Napkins II-23 
Maxipads II-23 
Minipads II-24 
Panty Shields II-24 
Ultrathin Napkins II-24 
Curved Napkins II-24 
Overnight and Longer Napkin Products II-24 
Slips Napkins II-24 
Developments in the Field of Disposable Sanitary Napkins II-24 
Tampons II-25 
Definition II-25 
An Evolution Scan II-26 
Major Product Types II-27 
Applicator Tampons II-27 
Digital or Applicator-free Tampons II-27 
Sanitary Towels II-27 
Pantyliners II-27 
Definition II-28 
Accessories in Female Hygiene II-28 
Synthetic Polyester Absorbent Materials: A Technical Insight II-28 
Variable Flow Management: A Cutting Edge Technology Advancement II-28 
A Peek Into Organic Production Alternatives II-28 

5. Product Innovations/Introductions II-30 
Kimberly to Launch Internal Female Tampons in Brazil II-30 
Playtex Launches Gentle Glide(R) Tampon II-30 
Lil-lets to Launch New Tampon II-30 
J&J China Launches Stayfree Sanitary Napkin II-30 
Playtex Introduces Tampon for Sport Active Female II-30 
P&G Launches Light-Scented Tampons and Panty Liners II-30 
Ecoprogress Unleashes Flushaway(TM) Products in K-Mart Stores II-31 
Kao Corporation Introduced Laurier F Sanitary Napkin II-31 
Uni-Charm Rolls Out Innovative Sofy Panty-Liner II-31 
Unicharm Designs Pantyliner with Natural Air Cotton II-31 
Bach Tuyet Offers Matur Brand of Sanitary Napkin II-31 
W.I.P. and Lysac Introduce New Sanitary Napkins Line II-31 
Celcot Introduces Cotone(R) a New Sanitary Napkins Range II-31 
Procter & Gamble Introduces Sanitary Pad, Naturella in Argentina II-32 

6. Recent Industry Activity II-33 
Energizer Holdings Acquires Playtex Products II-33 
SCA Acquires Stake in Nuqul II-33 
Accantia Divests Lil-lets to Electra II-33 
Unicharm Acquires Shiseido Sanpro Business II-33 
Kimberly-Clark Set to Expand Operations in Turkey II-33 
Rostam Procures $20million Wal-Mart Contract II-34 
Dr. Fresh Inc. Establishes Flushaway Division II-34 
Uni-Charm to Acquire Gulf Hygiene Industries II-34 
SCA Invest $5M to Revamp Sanitary Products II-34 
Polar Pharma to Enter Indian market with Branded Sanitary Napkins II-34 
Violeta Adds Production Capacity II-34 
Kimberly-Clark to Establish R&D Facility in South Korea II-34 
Ecoprogress Inks Long-term Deal with Canadian Firm II-35 
Ecoprogress Secures $US 40,000 Order from Dr. Fresh II-35 
Ecoprogress Wins Order from South China II-35 
Ecoprogress Delivers Flushaway(TM) Products in Australia II-35 
Ecoprogress, Sookochoff Enter Into Broker Agreement II-35 
Ecoprogress Enter Into Licensing Agreement with QuarTek II-35 
LG, Unicharm Form New Company for Sanitary Products II-35 
Daio to Establish Chinese JV II-36 
Synova Inks Distribution Agreement for Diagnostic Panty-Liners II-36 
J&J Boosts Panty Liner Market in Thailand II-36 
Kao Thai Factory to Operate as Production and Distribution Hub 
for Southeast Asia II-36 
Ecoprogress Technologies to Offer Flushaway(R) Female Hygiene 
Products II-36 
Ecoprogress Orders $1.8 M Worth Flushaway(R) Products II-36 
Ecoprogress Boosts Manufacturing Capacity in China II-37 
Ecoprogress Obtains Re-Order for Latest Flushaway Product II-37 
Ecoprogress Inks Agreement with Yuji II-37 
Ecoprogress Delivers Flushaway(TM) Products for US Marines II-37 
Ecoprogress Signs Six-year Contract with Dr. Fresh II-37 
Envirostar Delivers Flushaway(TM) Products in South Africa II-37 
Ecoprogress Inks Broker Deal with Femefresh II-38 
TZMO Establishes Hygiene Plant II-38 
Tredegar Swells Female Hygiene Products Business II-38 
SCA Acquires Complete Ownership in Mexican Hygiene Business II-38 
Plastar Takes Over Tradegar's Subsidiary II-38 
CES and Dr. Fresh Enter into an Agreement II-39 
CES Enters into Two Agreements with HKC II-39 
Hemas Acquires Fems Brand II-39 
AXM Pharma Commences Sale of Whisper Range II-39 

7. Focus on Select Players II-40 
Johnson & Johnson (USA) II-40 
Kao Corporation (Japan) II-40 
Kimberly-Clark Corporation (USA) II-40 
Lil-lets Group Limited (UK) II-41 
Natracare Bodywise (UK) Ltd. (UK) II-41 
Playtex Products Inc (USA) II-41 
Procter & Gamble (USA) II-42 
Svenska Cellulosa Aktiebolaget (Sweden) II-42 
Uni-Charm Corporation (Japan) II-43 

8. Global Market Perspective II-44 
Table 4: World Recent Past, Current & Future Analysis for 
Feminine Hygiene Products by Geographic Region/Country - US, 
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin 
America and Rest of World Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2001 through 
2010 (includes corresponding Graph/Chart) II-44 

Table 5: World Long-term Projections for Feminine Hygiene 
Products by Geographic Region/Country - US, Canada, Japan, 
Europe, Asia-Pacific (excluding Japan), Latin America and Rest 
of World Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2011 through 2015 (includes 
corresponding Graph/Chart) II-45 

Table 6: World Historic Review for Feminine Hygiene Products 
by Geographic Region/Country - US, Canada, Japan, Europe, 
Asia-Pacific (excluding Japan), Latin America and Rest of 
World Markets Independently Analyzed with Annual Sales Figures 
in US$ Million for Years 1991 through 2000 (includes 
corresponding Graph/Chart) II-46 

Table 7: World 15-Year Perspective for Feminine Hygiene 
Products by Geographic Region/Country - Percentage Breakdown 
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Latin America and Rest of World Markets for 
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-47 

Table 8: World Recent Past, Current & Future Analysis for 
Sanitary Pads/Towels by Geographic Region/Country - US, 
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin 
America and Rest of World Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2001 through 
2010 (includes corresponding Graph/Chart) II-48 

Table 9: World Long-term Projections for Sanitary Pads/Towels 
by Geographic Region/Country - US, Canada, Japan, Europe, 
Asia-Pacific (excluding Japan), Latin America and Rest of 
World Markets Independently Analyzed with Annual Sales Figures 
in US$ Million for Years 2011 through 2015 (includes 
corresponding Graph/Chart) II-49 

Table 10: World Historic Review for Sanitary Pads/Towels by 
Geographic Region/Country - US, Canada, Japan, Europe, 
Asia-Pacific (excluding Japan), Latin America and Rest of 
World Markets Independently Analyzed with Annual Sales Figures 
in US$ Million for Years 1991 through 2000 (includes 
corresponding Graph/Chart) II-50 

Table 11: World 15-Year Perspective for Sanitary Pads/Towels 
by Geographic Region/Country - Percentage Breakdown of Dollar 
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding 
Japan), Latin America and Rest of World Markets for Years 
1998, 2008 & 2012 (includes corresponding Graph/Chart) II-51 

Table 12: World Recent Past, Current & Future Analysis for 
Tampons by Geographic Region/Country - US, Canada, Japan, 
Europe, Asia-Pacific (excluding Japan), Latin America and Rest 
of World Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) II-52 

Table 13: World Long-term Projections for Tampons by 
Geographic Region/Country - US, Canada, Japan, Europe, 
Asia-Pacific (excluding Japan), Latin America and Rest of 
World Markets Independently Analyzed with Annual Sales Figures 
in US$ Million for Years 2011 through 2015 (includes 
corresponding Graph/Chart) II-53 

Table 14: World Historic Review for Tampons by Geographic 
Region/Country - US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Latin America and Rest of World Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) II-54 

Table 15: World 15-Year Perspective for Tampons by Geographic 
Region/Country - Percentage Breakdown of Dollar Sales for US, 
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin 
America and Rest of World Markets for Years 1998, 2008 & 2012 
(includes corresponding Graph/Chart) II-55 

Table 16: World Recent Past, Current & Future Analysis for 
Panty Liners by Geographic Region/Country - US, Canada, Japan, 
Europe, Asia-Pacific (excluding Japan), Latin America and Rest 
of World Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) II-56 

Table 17: World Long-term Projections for Panty Liners by 
Geographic Region/Country - US, Canada, Japan, Europe, 
Asia-Pacific (excluding Japan), Latin America and Rest of 
World Markets Independently Analyzed with Annual Sales Figures 
in US$ Million for Years 2011 through 2015 (includes 
corresponding Graph/Chart) II-57 

Table 18: World Historic Review for Panty Liners by Geographic 
Region/Country - US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Latin America and Rest of World Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) II-58 

Table 19: World 15-Year Perspective for Panty Liners by 
Geographic Region/Country - Percentage Breakdown of Dollar 
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding 
Japan), Latin America and Rest of World Markets for Years 
1998, 2008, & 2012 (includes corresponding Graph/Chart) II-59 

Table 20: World Recent Past, Current & Future Analysis for 
Other Feminine Hygiene Products by Geographic Region/ Country 
- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), 
Latin America and Rest of World Markets Independently Analyzed 
with Annual Sales Figures in US$ Million for Years 2001 
through 2010 (includes corresponding Graph/Chart) II-60 

Table 21: World Long-term Projections for Other Feminine 
Hygiene Products by Geographic Region/Country - US, Canada, 
Japan, Europe, Asia-Pacific (excluding Japan), Latin America 
and Rest of World Markets Independently Analyzed with Annual 
Sales Figures in US$ Million for Years 2011 through 2015 
(includes corresponding Graph/Chart) II-61 

Table 22: World Historic Review for Other Feminine Hygiene 
Products by Geographic Region/Country - US, Canada, Japan, 
Europe, Asia-Pacific (excluding Japan), Latin America and Rest 
of World Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 1991 through 2000 (includes 
corresponding Graph/Chart) II-62 

Table 23: World 15-Year Perspective for Other Feminine Hygiene 
Products by Geographic Region/Country - Percentage Breakdown 
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific 
(excluding Japan), Latin America and Rest of World Markets for 
Years 1998, 2008 & 2012 (includes corresponding Graph/Chart) II-63 

III. MARKET 

1. The United States III-1 
A.Market Analysis III-1 
Current & Future Analysis III-1 
Feminine Hygiene Market Faces the Brunt of Changing Dynamics III-1 
Consumer Behavior and Related Dynamics III-1 
Penetration III-1 
Purchasing Patterns III-2 
Income Groups III-2 
Ethnic Trends III-2 
Table 24: Consumer Buying Behavior for Sanitary Protection 
in the US By Retail Channels: 2004 (includes corresponding 
Graph/Chart) III-3 

Table 25: Consumer Buying Behavior for Tampons in the US 
By Retail Cha8znnels: 2004 (includes corresponding 
Graph/Chart) III-3 

Table 26: Customer Purchasing Patterns for Sanitary 
Napkins/Liners in the US (2006) (includes corresponding 
Graph/Chart) III-4 

Table 27: Consumer Buying Behavior for Sanitary 
Napkins/Panty Liners in the US by Retail Channels: 2004 III-4 
Tampon s Market -A Review III-4 
Market Highlights III-5 
Growth Drivers III-5 
Tampons Cash in on the Outdoor Theme III-5 
Loyal Base of Tampon Users III-5 
Clothing Favors Tampon Usage III-5 
Market Trends III-5 
Convenience and Portability Emphasize Need for Innovative 
Packaging III-5 
Tampon Packaging - Innovations are the Norm III-6 
The Tampons Segment: A Retrospective Overview III-6 
TSS Scare Leads to Withdrawal of Super- Absorbent Tampons III-6 
FDA-Regulations Related to Tampons III-7 
Organic Tampons - A Solution? III-8 
Tracking Market Share Trends III-8 
Table 28: Leading Players in the US Feminine Hygiene 
Products Market (2005)): Market Share by Company - Procter 
& Gamble, Kimberly-Clark Johnson & Johnson, Playtex and 
Others (includes corresponding Graph/Chart) III-8 

Table 29: Leading Brands in Sanitary Protection Market in 
US (2005): Percentage Breakdown by Value and Volume Sales 
for Always, Kotex, Stayfree, Carefree, Kotex Lightdays, 
Kotex Overnites, Always Alldays, Kotex Freedom, Stayfree 
Classic, Kotex Lightdays Longs, and Private Label (includes 
corresponding Graph/Chart) III-9 
Tampons Segment III-9 
Table 30: Key Players in the US Tampons Market (2007E): 
Percentage Breakdown of Sales for Procter & Gamble, 
Energizer (Playtex), Kimberly-Clark, Johnson & Johnson, 
and Others (includes corresponding Graph/Chart) III-9 

Table 31: Leading Brands in the US Tampons Market (2007E): 
Percentage Breakdown of Value and Volume Sales for Tampax, 
Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., 
Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, 
Private Labels and Others (includes corresponding 
Graph/Chart) III-10 

Table 32: Leading Tampon Brands in US Drugstores (2007E): 
Percentage Breakdown of Value Sales for Tampax Pearl, 
Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax 
Compak, Playtex Sport, Playtex Beyond, Playtex, Tampax 
Fresh, Private label and Others (includes corresponding 
Graph/Chart) III-11 

Table 33: Leading Tampon Brands at US Drugstores (2007E): 
Percentage Breakdown of Unit Sales for Tampax, Tampax 
Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax 
Compak, Playtex Beyond, Playtex Sport, Playtex, Tampax 
Fresh and Others (includes corresponding Graph/Chart) III-11 
Sanitary Napkins/Panty Liners Segment III-12 
Table 34: Leading Players in the US Sanitary Napkins/ 
Panty Liners Market (2007E): Percentage Breakdown of Value 
Sales for Procter & Gamble, Kimberly-Clark and Others 
(includes corresponding Graph/Chart) III-12 

Table 35: Leading Sanitary Napkin/Liner Brands in the US 
(2007E): Percentage Breakdown of Value and Unit Sales for 
Always, Stayfree, Kotex, Kotex Lightdays, Always Fresh, 
Carefree To Go, Carefree, Always Cleanweave, Always Dri 
Weave, Stayfree Dry Max, Private Labels and Others 
(includes corresponding Graph/Chart) III-12 

Table 36: Leading Sanitary Napkin/Liners Brands in US 
Drugstores (2007E): Percentage Breakdown of Value Sales 
for Always, Stayfree, Kotex, Always Fresh, Kotex 
Lightdays, Carefree To Go, Carefree, Always Clean Weave, 
Always Dri Weave, Stayfree Dry Max, Private Labels and 
Others (includes corresponding Graph/Chart) III-13 
Sanitary Pads Segment III-13 
Table 37: Leading Players in the US Sanitary Pads Market 
(2007E): Percentage Breakdown of Sales for Procter & 
Gamble, Johnson & Johnson, Kimberly-Clark and Others 
(includes corresponding Graph/Chart) III-13 
Market Shares - A Peek into History III-14 
Table 38: Leading Brands in the US Sanitary Pads Market 
(1998-2002): Market Share by Brand - Procter & Gamble 
(Always, Always Alldays); Kimberly- Clark (Kotex, Kotex 
Lightdays, Kotex Overnites); Johnson & Johnson (Stayfree, 
Carefree) and Private Label (includes corresponding 
Graph/Chart) III-14 
Opportunities for Drug and Other Retail Channels III-14 
Table 39: Leading Retail Outlets in the US Feminine Hygiene 
Products Market (2007E): Percentage Breakdown of Sales for 
Drug Stores, Discounters, Supermarkets and Others (includes 
corresponding Graph/Chart) III-15 

Table 40: Leading Retail Outlets in the US Sanitary 
Napkins/Liners Market (2007E): Percentage Breakdown of 
Sales for Drug Stores, Food/Drug Combination Stores, Chain 
Drug Stores, Supermarkets and Others (includes 
corresponding Graph/Chart) III-15 
Tampon Retailing Almost Identical to Napkins III-15 
Table 41: Tampons Market by Distribution Channel (2007E): 
Percentage Breakdown of Sales for Super Markets, Drug 
Stores, Discount Stores, and Others (includes 
corresponding Graph/Chart) III-15 
Role of Private Label Products III-16 
Rising Popularity of Drugstores for Tampon Purchases III-16 
Private Label Tampons - Gaining Strength III-16 
Table 42: Performance of Private Labels in Feminine 
Hygiene Products Market (2004): Percentage Breakdown of 
Value Sales for Sanitary Napkins/ Tampons, Sanitary 
Napkins/Liners and Tampon Holders (includes corresponding 
Graph/Chart) III-17 
Product Innovations/Introductions III-17 
Strategic Corporate Developments III-18 
Key Players III-19 
Johnson & Johnson III-19 
Kimberly-Clark Corporation III-19 
Playtex Products Inc III-20 
Procter & Gamble III-20 
B.Market Analytics III-21 
Table 43: US Recent Past, Current & Future Analysis for 
Feminine Hygiene Products by Product Segment - Sanitary 
Pads/Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-21 

Table 44: US Long-term Projections for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2011 through 
2015 (includes corresponding Graph/Chart) III-21 

Table 45: US Historic Review for Feminine Hygiene Products 
by Product Segment - Sanitary Pads/Towels, Tampons, Panty 
Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-22 

Table 46: US 15-Year Perspective for Feminine Hygiene 
Products by Product Segment - Percentage Breakdown of Dollar 
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and 
Others Markets for 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) III-22 

2. Canada III-23 
A.Market Analysis III-23 
Current & Future Analysis III-23 
Tracking Market Share Trends III-23 
Table 47: Leading Players in the Canadian Feminine Hygiene 
Products Market (2007E): Percentage Share Breakdown of 
Sales for Procter & Gamble, Kimberly-Clark,Johnson & 
Johnson, Playtex and Others (includes corresponding 
Graph/Chart) III-23 

Table 48: Leading Brands in the Canadian Panty Liners 
Market (2005): Market Share by Brand - Kotex Lightdays, 
Always, Carefree and Others (includes corresponding 
Graph/Chart) III-23 
Strategic Corporate Developments III-23 
Consolidated Ecoprogress Technology, Inc. - A Key Player III-24 
B.Market Analytics III-25 
Table 49: Canadian Recent Past, Current & Future Analysis 
for Feminine Hygiene Products by Product Segment - Sanitary 
Pads/Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-25 

Table 50: Canadian Long-term Projections for Feminine 
Hygiene Products by Product Segment - Sanitary Pads / 
Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-26 

Table 51: Canadian Historic Review for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-26 

Table 52: Canadian 15-Year Perspective for Feminine Hygiene 
Products by Product Segment - Percentage Breakdown of Dollar 
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and 
Others Markets for 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) III-27 

3. Japan III-28 
A.Market Analysis III-28 
Current & Future Analysis III-28 
Market Overview III-28 
Distribution/Supply Structure for Sanitary Protection 
Products in Japan III-28 
Overseas Manufacturers III-28 
Domestic Manufacturers III-28 
Tracking Market Share Trends III-29 
Table 53: Leading Players in the Japanese Sanitary Napkins 
Market (2005): Percentage Share Breakdown by Shipments for 
Uni-Charm, Kao, P&G Far East, Daio Paper and Others 
(includes corresponding Graph/Chart) III-29 

Table 54: Leading Players in the Japanese Feminine Care 
Market (2005): Percentage Share Breakdown of Sales for of 
Unicharm,Kao, P&G, Daio Paper, Shiseido, and 
Others(includes corresponding Graph/Chart) III-29 

Table 55: Leading Exporters of Tampon, Napkin, and Napkin 
Liner to Japan (2004): Percentage Share of Korea, France, 
Germany, Philippines, and Others (includes corresponding 
Graph/Chart) III-29 
Production Figures: Historic review III-30 
Table 56: Tampon Production in Japan: 1995-2003 (includes 
corresponding Graph/Chart) III-30 

Table 57: Sanitary Napkin Production in Japan: 1995-2003 
(includes corresponding Graph/Chart) III-30 
Product Innovations/Introductions III-30 
Strategic Corporate Developments III-31 
Key Players III-31 
Daio Paper Corporation III-31 
Kao Corporation III-31 
Uni-Charm Corporation III-31 
B.Market Analytics III-32 
Table 58: Japanese Recent Past, Current & Future Analysis 
for Feminine Hygiene Products by Product Segment - Sanitary 
Pads/Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-32 

Table 59: Japanese Long-term Projections for Feminine 
Hygiene Products by Product Segment - Sanitary Pads/ Towels, 
Tampons, Panty Liners, and Others Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-33 

Table 60: Japanese Historic Review for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-33 

Table 61: Japanese 15-Year Perspective for Feminine Hygiene 
Products by Product Segment - Percentage Breakdown of Dollar 
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and 
Others Markets for 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) III-34 

4. Europe III-35 
A.Market Analysis III-35 
Current & Future Analysis III-35 
Feminine Hygiene Market in Europe III-35 
Changing Demographics: III-35 
Table 62: Women Population (15-49 years) in Western and 
Eastern Europe: 1995-2015 (In Million) (includes 
corresponding Graph/Chart) III-35 

Table 63: European Market for Feminine Hygiene Products 
(2004): Percentage Share Breakdown in Value and Volume 
terms for Western and Eastern Europe III-36 
Panty Liners III-36 
Ultra-Thin Pads III-36 
Tampons III-36 
Scenario at the Retailers Level III-36 
Droplet based Coding System for Sanitary Packs III-36 
Competitive Scenario III-37 
Tracking Market Share Trends III-37 
Table 64: Leading Players in the European Feminine Hygiene 
Products Market (2007E): Market Share by Company - Procter 
& Gamble, Johnson & Johnson, SCA, Ontex, Kimberly-Clark 
and Others (includes corresponding Graph/Chart) III-37 
Tampons Segment III-37 
Table 65: Leading Players in the European Tampons Market 
(2005): Market Share by Company - Procter & Gamble, 
Johnson & Johnson, Kimberly-Clark and Private Label 
(includes corresponding Graph/Chart) III-37 
Svenska Cellulosa Aktiebolaget SCA: A Key Player III-38 
B.Market Analytics III-38 
Table 66: European Recent Past, Current & Future Analysis 
for Feminine Hygiene Products by Geographic Region/Country - 
France, Germany, The UK, Italy, Spain, Russia and Rest of 
Europe Markets Independently Analyzed with Annual Sales 
Figures in US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-38 

Table 67: European Long-term Projections for Feminine 
Hygiene Products by Geographic Region / Country - France, 
Germany, The UK, Italy, Spain, Russia and Rest of Europe 
Markets Independently Analyzed with Annual Sales Figures in 
US$ Million Years 2011 through 2015 (includes corresponding 
Graph/Chart) III-39 

Table 68: European Recent Past, Current & Future Analysis 
for Feminine Hygiene Products by Product Segment - Sanitary 
Pads/Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-39 

Table 69: European Long-term Projections for Feminine 
Hygiene Products by Product Segment - Sanitary Pads/ Towels, 
Tampons, Panty Liners, and Others Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-40 

Table 70: European Historic Review for Feminine Hygiene 
Products by Geographic Region/Country - France, Germany, The 
UK, Italy, Spain, Russia and Rest of Europe Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 1991 through 2000 (includes corresponding 
Graph/Chart) III-40 

Table 71: European Historic Review for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-41 

Table 72: European 15-Year Perspective for Feminine Hygiene 
Products by Geographic Region/Country - Percentage Breakdown 
of Dollar Sales for France, Germany, The UK, Italy, Spain, 
Russia and Rest of Europe Markets for Years 1998, 2008 & 
2012 (includes corresponding Graph/Chart) III-41 

Table 73: European 15-Year Perspective for Feminine Hygiene 
Products by Product Segment - Percentage Breakdown of Dollar 
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and 
Others Markets for 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) III-42 

4a. France III-43 
A.Market Analysis III-43 
Current & Future Analysis III-43 
Tracking Market Share Trends III-43 
Table 74: Leading Players in the French Sanitary Pads 
Market (2007E): Percentage Share Breakdown of Sales for 
P&G, Johnson & Johnson, Private Label & Others (includes 
corresponding Graph/Chart) III-43 

Table 75: Leading Players in the French Tampons Market 
(2007E): Percentage Share Breakdown of Sales for P&G, 
Johnson & Johnson, Private Label & Others (includes 
corresponding Graph/Chart) III-43 
B.Market Analytics III-44 
Table 76: French Recent Past, Current & Future Analysis for 
Feminine Hygiene Products by Product Segment - Sanitary 
Pads/Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-44 

Table 77: French Long-term Projections for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2011 through 
2015 (includes corresponding Graph/Chart) III-44 

Table 78: French Historic Review for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-45 

Table 79: French 15-Year Perspective for Feminine Hygiene 
Products by Product Segment - Percentage Breakdown of Dollar 
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and 
Others Markets for 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) III-45 

4b. Germany III-46 
A.Market Analysis III-46 
Current & Future Analysis III-46 
German Sanitary Protection Market - Highly Brand Intensive III-46 
Tracking Market Share Trends III-46 
Table 80: Leading Players in the German Market for Sanitary 
Napkins (2005): Percentage Breakdown of Sales for P&G, 
Johnson & Johnson,Kimberly Clark, Private Label & Others 
(includes corresponding Graph/Chart) III-46 

Table 81: Leading Players in the German Tampons Market 
(2005): Percentage Share Breakdown of Sales for Johnson & 
Johnson, Kimberly Clark, Private Label & Others (includes 
corresponding Graph/Chart) III-46 

Table 82: Leading Brands in the German Pantyliners Market 
(2005): Market Share by Brands - Carefree, Alldays, Kotex 
Brevia and Others (includes corresponding Graph/Chart) III-47 
B.Market Analytics III-47 
Table 83: German Recent Past, Current & Future Analysis for 
Feminine Hygiene Products by Product Segment - Sanitary 
Pads/Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-47 

Table 84: German Long-term Projections for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2011 through 
2015 (includes corresponding Graph/Chart) III-48 

Table 85: German Historic Review for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-48 

Table 86: German 15-Year Perspective for Feminine Hygiene 
Products by Product Segment - Percentage Breakdown of Dollar 
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and 
Others Markets for 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) III-49 

4c. The United Kingdom III-50 
A.Market Analysis III-50 
Current & Future Analysis III-50 
Tracking Market Share Trends III-50 
Procter & Gamble Leads the Race III-50 
Table 87: Leading Players in the UK Sanitary Pads Market 
(2007E): Percentage Breakdown of Sales for P&G, 
Kimberly-Clark, Johnson & Johnson, Private Label & Others 
(includes corresponding Graph/Chart) III-50 

Table 88: Leading players in the UK Tampons Market 
(2007E): Percentage Breakdown of Sales for P&G, Kimberly 
Clark, Private Label & Others (includes corresponding 
Graph/Chart) III-50 

Table 89: Leading Retail Channels for Sanitary Protection 
in UK (2007E): Percentage Breakdown of Sales for Multiple 
Grocers, Department Stores, and Others (includes 
corresponding Graph/Chart) III-51 
Key Player s III-51 
Lil-lets Group Limited III-51 
Natracare Bodywise (UK) Ltd. III-51 
Strategic Corporate Development III-51 
Product Innovations/Introductions III-52 
B.Market Analytics III-52 
Table 90: UK Recent Past, Current & Future Analysis for 
Feminine Hygiene Products by Product Segment - Sanitary 
Pads/Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-52 

Table 91: UK Long-term Projections for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2011 through 
2015 (includes corresponding Graph/Chart) III-53 

Table 92: UK Historic Review for Feminine Hygiene Products 
by Product Segment - Sanitary Pads/Towels, Tampons, Panty 
Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-53 

Table 93: UK 15-Year Perspective for Feminine Hygiene 
Products by Product Segment - Percentage Breakdown of Dollar 
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and 
Others Markets for 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) III-54 

4d. Italy III-55 
A.Market Analysis III-55 
Current & Future Analysis III-55 
Competitive Landscape III-55 
Tracking Market Share Trends III-55 
Table 94: Leading Players in the Italian Sanitary Pads 
Market (2007E): Percentage Breakdown of Sales for Procter & 
Gamble, Johnson & Johnson, Private Label & Others (includes 
corresponding Graph/Chart) III-55 

Table 95: Leading Players in the Italian Tampons Market 
(2007E): Percentage Breakdown of Sales for Procter & Gamble 
and Johnson & Johnson III-55 
Product Innovations/Introductions III-56 
Strategic Corporate Developments III-56 
B.Market Analytics III-57 
Table 96: Italian Recent Past, Current & Future Analysis for 
Feminine Hygiene Products by Product Segment - Sanitary 
Pads/Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-57 

Table 97: Italian Long-term Projections for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 2011 through 
2015 (includes corresponding Graph/Chart) III-58 

Table 98: Italian Historic Review for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-58 

Table 99: Italian 15-Year Perspective for Feminine Hygiene 
Products by Product Segment - Percentage Breakdown of Dollar 
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and 
Others Markets for 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) III-59 

4e. Spain III-60 
A.Market Analysis III-60 
Current & Future Analysis III-60 
Tracking Market Share Trends III-60 
Table 100: Leading Players in the Spanish Sanitary Pads 
Market (2007E): Percentage Breakdown of Sales for P&G, 
Johnson & Johnson, Private Label & Others (includes 
corresponding Graph/Chart) III-60 

Table 101: Leading Players in the Spanish Tampons Market 
(2007E): Percentage Breakdown of Sales for P&G, Johnson & 
Johnson, Private Label & Others (includes corresponding 
Graph/Chart) III-60 
B.Market Analytics III-61 
Table 102: Spanish Recent Past, Current & Future Analysis 
for Feminine Hygiene Products by Product Segment - Sanitary 
Pads/Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-61 

Table 103: Spanish Long-term Projections for Feminine 
Hygiene Products by Product Segment - Sanitary Pads/Towels, 
Tampons, Panty Liners, and Others Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-61 

Table 104: Spanish Historic Review for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-62 

Table 105: Spanish 15-Year Perspective for Feminine Hygiene 
Products by Product Segment - Percentage Breakdown of Dollar 
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and 
Others Markets for 1998, 2008 & 2012 (includes corresponding 
Graph/Chart) III-62 

4f. Russia III-63 
Market Analysis III-63 
Current & Future Analysis III-63 
Table 106: Russian Recent Past, Current & Future Analysis 
for Feminine Hygiene Products by Product Segment - Sanitary 
Pads/Towels, Tampons, Panty Liners, and Others Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Graph/Chart) III-63 

Table 107: Russian Long-term Projections for Feminine 
Hygiene Products by Product Segment - Sanitary Pads/Towels, 
Tampons, Panty Liners, and Others Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-64 

Table 108: Russian Historic Review for Feminine Hygiene 
Products by Product Segment - Sanitary Pads/Towels, Tampons, 
Panty Liners, and Others Markets Independently Analyzed with 
Annual Sales Figures in US$ Million for Years 1991 through 
2000 (includes corresponding Graph/Chart) III-64 

Table 109: Russian 15-Year Perspective for Feminine Hygiene 
Products by Product Segment - Percentage Breakdown of Dollar 
Sales for Sanitary Pads/Towels, Tampons, Panty Liners, and 
Others Markets for 1998, 2008 & 2012 (includes 
corresponding Graph/Chart) III-65 

4g. Rest of Europe III-66 
A.Market Analysis III-66 
Current & Future Analysis III-66 
Hungary III-66 
Key Player III-66 
Ontex (Belgium) III-66 
Strategic Corporate Developments III-66 
B.Market Analytics III-67 
Table 110: Rest of Europe Recent Past, Current & Future 
Analysis for Feminine Hygiene Products by Product Segment - 
Sanitary Pads/Towels, Tampons, Panty Liners, and Others 
Markets Independently Analyzed with Annual Sales Figures in 
US$ Million for Years 2001 through 2010 (includes 
corresponding Graph/Chart) III-67 

Table 111: Rest of Europe Long-term Projections for Feminine 
Hygiene Products by Product Segment - Sanitary Pads/Towels, 
Tampons, Panty Liners, and Others Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
2011 through 2015 (includes corresponding Graph/Chart) III-68 

Table 112: Rest of Europe Historic Review for Feminine 
Hygiene Products by Product Segment - Sanitary Pads/Towels, 
Tampons, Panty Liners, and Others Markets Independently 
Analyzed with Annual Sales Figures in US$ Million for Years 
1991 through 2000 (includes corresponding Graph/Chart) III-68 

Table 113: Rest of Europe 15-Year Perspective for Feminine 
Hygiene Products by Product Segment - Percentage Breakdown 
of Dollar Sales for Sanitary Pads/Towels, Tampons, Panty 
Liners, and Others Markets for 1998, 2008 & 2012 (includes 
corresponding Graph/Chart) III-69 

5. Asia-Pacific III-70 
A.Market Analysis III-70 
Current & Future Analysis III-70 
A Potential Growth Market III-70 
B.Market Analytics III-70 
Table 114: Asia-Pacific Recent Past, Current & Future 
Analysis for Feminine Hygiene Products by Geographic 
Region/Country - China and Rest of Asia-Pacific Markets 
Independently Analyzed with Annual Sales Figures in US$ 
Million for Years 2001 through 2010 (includes corresponding 
Grap

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