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May 06, 2008 12:17 ET

Examine the World Hot Beverages (Coffee and Tea) Markets

LONDON, UNITED KINGDOM--(Marketwire - May 6, 2008) - Reportlinker.com announces that a new market research report related to the Tea - Coffee industry is available in its catalogue.

World Hot Beverages (Coffee and Tea) Markets

http://www.reportlinker.com/p087306/World-Hot-Beverages-(Coffee-and-Tea)-Markets.html

This report analyzes the worldwide markets for Hot Beverages (Coffee and Tea) in Millions of US$ and Thousands of Tons. The specific product segments analyzed are Tea, and Coffee. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, Latin America, and Rest of World. Annual forecasts are provided for each region and product segment for the period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with annual market analytics. The report profiles 307 companies including many key and niche players worldwide such as Hindustan Lever Limited, Kraft Foods, Nestle SA, Parry Agro Industries Ltd., Procter & Gamble Company, Sara Lee, Starbucks Coffee Co., Strauss-Elite Ltd., Tata Tea Limited, Tata Tetley Ltd, Maxingvest AG, Unilever, Hindustan Unilever Limited, and Van Houtte. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.



CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Coffee I-3
Tea I-4


II. EXECUTIVE SUMMARY

1. Current & Future Analysis II-1
Analysis by Geographic Region II-1
Volume Sales II-1
Table 1: World Market for Hot Beverages (Coffee and Tea)
(2001-2010): Geographic Regions Ranked by Volume Growth -
US, Canada, Japan, Europe, Asia- Pacific (excluding Japan),
Middle East, and Latin America (includes corresponding
Graph/Chart) II-1
Value Sales II-1
Analysis by Product Segment II-2
Volume Sales II-2
Table 2: World Market for Hot Beverages (Coffee and Tea)
(2001-2010): Product Segments Ranked by Volume Growth -
Coffee and Tea. II-2
Value Sales II-2

2. Coffee Industry - An Overview II-3
Consumption & Production Pattern II-3
Coffee- Facts and Figures II-3
Table 3: Per Capita Consumption of Coffee in Select Countries II-3
Table 4: Worldwide Coffee Consumption Pattern (2004):
Percentage Breakdown By Location-In-Home (Soluble and Roast
& Ground) and Out-of-Home (Soluble and Roast & Ground) (In
Billion Cups) (includes corresponding Graph/Chart) II-5
Production Scenario II-5
Table 5: World Coffee Production (2001-2007e): (in million
60-kg.Bags) (includes corresponding Graph/Chart) II-5

Table 6: World Coffee Production (2005-2006E): Percentage
Share Breakdown by Major Producing Regions - Brazil,
Vietnam, Colombia, Indonesia, Ethiopia, India, Peru, Mexico,
Guatemala, Honduras, Cote d'Ivoire, Uganda, Costa Rica,
Nicaragua and Others (includes corresponding Graph/Chart) II-6

Table 7: World Coffee Production (2002-2005): Breakdown of
Annual Production by Varieties- Robusta, Brazilian Naturals,
Colombian Milds and Other Milds (In Thousand Bags) (includes
corresponding Graph/Chart) II-6

Table 8: World Green Coffee Production (2003-2005): Major
Producing Regions - South America, Asia, North America and
Africa (In Thousands Bags) (includes corresponding
Graph/Chart) II-7
Coffee Exports II-7
Table 9: World Coffee Exports for the Years 2002-2007 (E) (In
Thousand Bags) (includes corresponding Graph/Chart) II-7

Table 10: World Coffee Exports Ranked by Variety- Robustas,
Brazilian Naturals, Colombian Milds and Other Milds for the
Years 2002-2005 (In Thousand Bags) (includes corresponding
Graph/Chart) II-7

Table 11: World Coffee Exports Ranked by Variety- Robustas,
Brazilian Naturals, Colombian Milds and Other Milds for the
Years 2002-2005 (In US$ Million) (includes corresponding
Graph/Chart) II-8

Table 12: World Coffee Exports (2005 - 2007E): Percentage
Share Breakdown by Major Exporting Regions - Brazil,
Colombia, Vietnam, Indonesia, Mexico and Others (In Terms of
Volume) (includes corresponding Graph/Chart) II-8
Coffee Imports II-9
Table 13: Worldwide Imports of Coffee Ranked by Region for
the Years 2004-2006 (In 000 Bags) II-9
Regional Review II-10
The United States II-10
Current Market Scenario II-10
Brazil II-10
Table 14: Percentage Share of Brazilian Coffee Production in
World Coffee Market (2001-2004) by Specialty Types- Arabica
and Robusta (in million bags) (includes corresponding
Graph/Chart) II-11
Japan II-11
The United Kingdom II-11
China II-12
India II-12
Indonesia II-12
Vietnam II-12

3. Tea Industry - An Overview II-13
Consumption & Production Pattern II-13
Table 15: Per Capita Consumption of Tea in Select Countries
(includes corresponding Graph/Chart) II-13
Tea Production II-14
Table 16: World Tea Production (2004 ): Breakdown of Annual
Capacity by Region- India, China, Sri Lanka, Kenya,
Indonesia, Malawi, Uganda, Tanzania, Zimbabwe, Rwanda and
Others (in tons) (includes corresponding Graph/Chart) II-14

Table 17: World Tea Production (2004 E): Percentage Share
Breakdown by Region- India, China, Sri Lanka, Kenya,
Indonesia, Malawi, Uganda, Tanzania, Zimbabwe, Rwanda and
Others (in tons) (includes corresponding Graph/Chart) II-14
Black Tea II-15
Table 18: World Production of Black Tea (2004 & 2010):
Percentage Share Breakdown by Countries/Regions- Asia
(India, Sri Lanka, Indonesia, China and Bangladesh);Africa
(Kenya, Malawi, Uganda and Tanzania) and Others (In'000
tones) (includes corresponding Graph/Chart) II-15
Green Tea II-15
Table 19: World Production of Green Tea (2004 & 2010):
Percentage Share Breakdown by Major Producing Countries
-China, Japan,Viet Nam, Indonesia and Others(By Volume)
(includes corresponding Graph/Chart) II-15
Tea Export Scenario II-16
Table 20: World Tea Exports for the Years 2002-2004 (In
Thousand Tons) (includes corresponding Graph/Chart) II-16

Table 21: World Tea Exports (2002-2004): Percentage
Breakdown by Region (By Volume) (includes corresponding
Graph/Chart) II-16
Black Tea II-17
Table 22: World Black Tea Exports (2004 & 2010): Percentage
Share Breakdown by Exporting Countries-Asia (India, Sri
Lanka, Indonesia, China and Bangladesh), Africa (Kenya,
Malawi, Uganda and Tanzania) and Others (By Volume)Green
Tea (includes corresponding Graph/Chart) II-17
Green Tea II-17
Table 23: World Green Tea Exports (2004 & 2010): Percentage
Share Breakdown by Major Exporting Countries -China, Viet
Nam, Indonesia, Japan, and Others (By Volume) (includes
corresponding Graph/Chart) II-17
Iced Tea Seeks to Become a Global Mainstream Soft Drink Product II-18
Regional Review II-19
India II-19
Unique Indian Darjeeling Tea II-19
Global Competitiveness II-19
The United States II-20
Consumption Patterns II-20
Market Segments II-20
Ready-To-Drink Tea II-20
Gourmet or Specialty Tea II-20
Outlook II-21
The United Kingdom II-21
China II-21
Sri Lanka II-21
Kenya II-21

4. Product Overview II-22
Coffee - An Insight II-22
Health Benefits of Coffee - A Controversial Issue II-22
Coffee Consumption Reduces Risk of Hepatocellular Carcinoma II-22
Organization and Structure II-23
Types of Coffees II-23
Regular Coffee II-23
Blended Coffee II-23
Instant Coffee II-23
Decaffeinated Coffee II-24
Specialty Coffee II-24
Cultivation and Production II-24
Coffee Producing Regions II-25
Coffee Processing by Dry and Wet Methods II-26
Packaging II-26
Coffee and Espresso Equipment II-26
Tea - An Insight into the Product II-27
History of Tea II-27
Production and Manufacture of Tea II-28
Leaf Production II-28
Black Tea II-28
Green Tea II-28
Oolong Tea II-29
Decaffeinated Tea II-29
Herbal Tea II-29
Tea Varieties in Leading Markets II-29
India II-29
Sri Lanka II-29
Africa II-29
China II-29
Indonesia II-30

5. Product Innovations/Introductions II-31
Wild Card Roasters Launches Retail Brand, Weaver's Coffee and
Tea(TM) II-31
Steuben Foods Unveils Multiserve SafePaks(TM) for Whitney's
Premium Iced Coffees and Teas II-31
MRDF Launches Coffee Brand, Wayanad II-31
C'watre International Launches C'tea II-31
Suntory to Roll Out Premium Oolong Tea II-32
Kao to Introduce New Healthya Green Tea Mellow Flavor II-32
Bombilla & Gourd Launches Mate Tea II-32
Ketepa Introduces Flavored Tea II-32
Starbucks and PepsiCo Launches Bottled Coffee Drinks in China II-32
Uncommon Grounds Launches Five Coffee Blends for Chinese
Coffee Market II-32
Brooke Bond Introduces Brooke Bond 3 Roses Natural Care Tea II-33
Snapple Adds Hot Tea Flavors to "Good for You" Beverage Line II-33
Stash Tea Launches Green Tea Powders II-33
Co-op Introduces Fairtrade 99 Tea II-33
Red Rose Adds Two New Tea Products II-33
Lipton Tea and Pepsi Jointly Launch New Lipton PureLeaf Tea II-34
Tata Tea Launches 'Tata Tea Life', a New Flavored Tea Product II-34
BioLife Adds Three New Teas to the Good Image Tea Line II-34
S&D Coffee Introduces 'Rainforest Select' II-35
7-Eleven Launches 'Fusion Energy' II-35
Cooper Tea Company Introduces 'BAZZA High-Energy Tea' II-35
Dunkin Donuts to Introduce New Iced Tea Product II-35
Meth Coffee Introduces Stronger Flavored Coffee II-35
Tahitian Noni Introduces New Tahitea (TM) Noni Jasmine Green Tea II-35
JavaPop Inc. Introduces Coffee Soda Nationally II-36
Sheetz Introduces New Flavored Iced Lattes II-36
Pepsi-Cola (Thai) to Introduces New Lipton Red Tea II-36
TC Pharmaceutical Industries Launches Puriku Fruit White Tea II-36
Starbucks Introduces Latest Coffee Drink II-36
Millstone(R) Announces New Coffee Line Up II-36
Green Mountain Coffee Roasters Offers Hot Cocoa K Cups II-36
Green Mountain to Offer Rwanda-Karaba Bourbon Blend II-37
Caribou Coffee Plans to Introduce Organic and Fair Trade Products II-37
Tata Coffee Plans to Introduce its First Instant Coffee Brand
in Russia II-37
Apeejay Proposes to Launch New Brands II-37
Suntory to Introduce Starbucks Coffee Products II-37
Jones Soda Co. to Introduce New Organic Teas II-37
Universal Robina Corporation Introduces C2 in Vietnam II-38
Tea Companies of Sri Lanka Support U.N.'S Global Compact II-38
Tata Tea Introduces Four Alternate Varieties of Single Origin
Orthodox Tea II-38
Snapple Launches Snapple White Tea II-38
Mighty Leaf Introduces Chocolate Truffle Teas II-38
Coca-Cola and Nestle Develops Green Tea Drink II-38
TeaCenter Alliance Introduces GARDENTEc II-39
Cott Introduces Orient Emporium Tea Co. Line II-39
Signal Snowboards Introduces Signal Coffee II-39
Procter & Gamble Launches Gourmet Selections Premium Coffee Line II-39
Coca-Cola Malaysia Introduces ShiZen Green Tea II-39
S&D Coffee Introduces Buffalo & SpringTM Coffees of
Distinction Range II-39
Folgers Launches Simply Smooth Coffee II-40
Fresh and Honest Launches 'Alive!' Filter Coffee II-40
Nestle Introduces Instant Coffee Mix, Nestle 3in1 II-40
Bigelow Launches White Tea with Tangerine II-40
Cross Atlantic Commodities Rolls Out Black WhiteCoffee II-40
Boncafe Unveils Three Premium Coffee Flavors II-40
Gloria Jean's Unveils Exclusive Rarities Coffees II-41
Lipton(R) to Launch Premium Lipton(R) Pyramid Tea Line II-41
Peet's Coffee & Tea Launches Unique Ethiopian Super Natural
Coffee II-41
RBG Unveils Proprietary Jazzman's(R) Cafe Coffee Line II-41
Coca-Cola Launches Ready-to-Drink Gold Peak(TM) Iced Tea II-41
NESTEA(R) Launches New Products in Its RTD Iced Tea Portfolio II-41
Starbucks Launches Rwanda Blue Bourbon Coffee II-42
Cinnabon Enters into Partnership with ByB Brands II-42
Bennigan's Enters into Partnership with Starbucks(TM) II-42
Caribou Coffee Unveils its New Obsidian Blend II-42
Rogers Family Introduces Cafe Jerusalem II-42
Javo Beverage Launches Ready-to-Dispense Iced Tea and Coffee
Drinks Line II-42
Green Mountain Adds New and Enhanced Flavors to Coffee Line II-43
Carrington Tea Introduces New Line of Signature White Teas II-43
7-Eleven Launches Kenyan AA Coffee II-43
Nescafe Coffee Company Rolls Out Two New Coffee Brands in Italy II-43
Tempest Tea Unveils a Range of Iced Teas II-43
Bakers Unveils Impressa X7 and Elcor SRL Slush Machines II-44
Barista Espresso Introduces Barista In-House II-44
Nestea Introduces New NESTEA ICE(TM) in the US II-44
Taiyo Unveils Sunphenon EGCG Green Tea Extracts II-44
Procter & Gamble Launches HomeCafe Coffee Product Range II-45
Clover's Introduces New Products II-45
Honest Tea Introduces Organic Tea in Fully Recyclable Plastic
Bottles II-45
Nestea Releases Nestea Ice Rush in Thailand II-45

6. Recent Industry Activity II-46
Tully's Asian Subsidiary Enters Into a Joint Venture with AFCM II-46
Starbucks Plans to Open its First Coffeehouse in Czech Republic II-46
AmRest and Starbucks To Open Coffeehouses in Hungary II-46
Javo Becomes Beverage Partner of MedAssests II-46
Tata Tea Enters Chinese Market II-47
Coca-Cola Plans to Invest in Honest Tea II-47
President Chain to Introduce TEAROOM Outlets in Taiwan II-47
Kirin Beverage to Set Up PET Bottled Tea Drink Factory in
Shanghai II-47
Typhoo Tea to Launch Two Premium Brands in India II-47
CoffeeMasters to Sell Coffee in China II-47
Ito En Plans to Build a Green Tea Facility in US II-48
Tata to Acquire UK-Based Liberty Tea II-48
CCI to Acquire a Dogadan II-48
Unilever and PepsiCo To Expand Market for Lipton II-48
Delta Blues signs Distribution Agreement with Global
Specialty Foods II-48
Kraft Includes Starbucks' Coffee Varieties in Tassimo II-48
Government of Kerala Announces Closure of Organic Robust
Coffee Estate II-49
Pacific Land Acquires Integrated Coffee Technologies II-49
Starbucks Plans To Open Coffee Outlets in Bulgaria and Portugal II-49
Rosinter and Whitbread to Open Costa Coffee Chain in Russia II-49
Coffee Republic to Foray into Turkish Market II-50
Gloria Jean's Coffees To Open Coffeehouses in India II-50
Coffeeheaven Plans to Open Coffee Chain In Ukraine II-50
Costa Coffee Opens its First Outlet In Mumbai II-50
Coffee Republic and McLeish Brothers Sign Scottish
Franchising Agreement II-50
Pepsi To Sell Starbucks Beverages in India II-50
Coffee Pacifica To Open its First Cafe in Shanghai II-51
Javo and Compass Group Modify Supply Agreement II-51
CCHBC Plans to Form Joint Venture with Coke And Illycafe II-51
Coffee Republic Signs Franchisee Agreement to Start Coffee
Outlets in Middle East II-51
Starbucks to Stage PNG Through Starbucks Limited Reserve II-52
Osem Trade and Landwer Sign Distribution Agreement II-52
Corner Bakery Cafe Restructures Its Outlets II-52
Timothy's Coffees and Monogram Foods Signs Distribution
Agreement II-52
Blue Foods and Coffee Bean Sign Franchisee Agreement II-53
ARAMARK Acquires R&B II-53
Farmer Bros Completes Acquisition of Coffee Bean International II-53
Tetley Acquires Trademarks from Premium Foods II-53
Coca Cola Brasil Acquires Leao Junior II-53
Lavazza Acquires Barista II-53
Ito En Acquires Stake in Foodx Globe II-54
Starbucks Enters into Agreement with Ethiopia II-54
Food Empire Acquires Naturant Systems II-54
Keurig Join Hands with Tully's Coffee II-54
Tata Tea Joins Hands with Zhejiang Tea of China for Market
Expansion II-54
Revolution Tea and S&D Coffee Sign Partnership Agreement II-55
Tata Coffee Establishes Freeze-Dried Coffee Factory II-55
Yeo Hiap Seng Acquires Super Coffeemix II-55
Mrs McDougall's Roasting House Opens at Charlotte II-55
Illy Acquires Dammann Freres II-55
Peet`s Opens Artisan Coffee Roasting Facility in California II-56
Coffee Holding and Entenmann's Sign Licensing Agreement II-56
Javo Signs Marketing Agreement with Drie Mollen II-56
Starbucks to Establish Joint Venture Companies with AmRest (RoE) II-56
Procter & Gamble Signs Agreement with Dunkin' Brands II-56
Cooper Tea Partners with H3, Inc. II-57
Caribou Coffee Partners with Keurig for Single Cup Coffee II-57
ARAMARK Takes Over Caffe Pazzesco Coffee Service Operations II-57
Coca-Cola Acquires Fuze Beverage II-57
Starbucks Acquires 47 Diedrich Coffee and Coffee People Stores II-57
Tata Tea Acquires Additional Equity in Tata Coffee II-57
AFCFSMC Inks Partnership Pact with KPCU II-58
NCDEX to Introduce 'Robusta Cherry AV' with FMC's Consent II-58
Hutchison of China to Introduce Herbal Tea in Africa II-58
Kraft Foods Plans to Open a New Coffee Unit II-58
PDC Plans to Cultivate Coffee and Corn in Indonesia II-58
Starbucks to Set Up a New Roasting Unit in the US II-58
Illycaffe and Great Wall to Form New Chinese Company II-59
Coca-Cola Plans to Acquire Snapple Iced Tea Brand II-59
Unilever Decides to Buy Environmentally Certified Tea II-59
Littlejohn Concludes Van Houtte Acquisition II-59
Manzaro to Set Up a Coffee Plant II-59
Tata and ZTIEC to Venture Together II-59
May Manufactures Enhances Production Capacity II-60
HLL Renames as Hindustan Unilever Limited II-60
Super Coffeemix Debuted in Japan II-60
Aramark Completes Acquisition of Park Avenue Office Services II-60
Element H2O Takes Over Golden Moon II-60
Tata Coffee Acquires EOC II-61
Tata Tea Great Britain Acquires Stake in Energy Brands II-61
Tata Tea Takes Over JEMCA II-61
Tetley Takes over 33% Share in Joekels II-61
CHS Enters into a Joint Venture with Mountain Mudd II-61
Mainland Holdings Acquires NCTS II-61
Starbucks Acquires Majority Stake in Beijing Mei Da Coffee
Company II-62
Blenz Coffee Takes Over Four Former Units of Seattle's Best
Coffee II-62
Pacific Land and Coffee Corporation Acquires Coscina Brothers
Coffee II-62
Arabian Coffee Company Launches Caribou Coffee in Dubai II-62
Coffee Holding Enters into Joint Venture with Caruso's Coffee II-62
ARAMARK Takes Over Country Club Coffee's Business of Office
Coffee Services II-63
Starbucks Takes Over Coffee Partners Hawaii II-63
Green Mountain Coffee Roasters Acquires Keurig Incorporated II-63
Melitta Brazil Announces Acquisition of Cafe Bom Jesus II-63
Strauss-Elite Merges with Cafe Santa Clara II-63
Coca-Cola Enters into an Agreement with AriZona II-64
B&D Foods Signs Open-Ended Contract with Neves Viana II-64
Doi Chang and Global Enterprise Form 50:50 JV Doi Chang
International II-64
Caruso's Coffee and Coffee Holding Co Enter into Partnership II-64
Javo Beverage Collaborates with 7-Eleven II-64
Coca-Cola Signs Distribution Agreement with Hornell Brewing II-65
International Coffee Enters into an Agreement with Kroger II-65
Sara Lee Expands Capacity at Hungary II-65
Nestle Expands Capacity in Philippines II-65
Food Empire Establishes Instant Coffee Plant II-65
John Conti Coffee Acquires CJ & Associates Coffee II-65
Juan Valdez Acquires Passero's Gourmet Coffee II-66
John Conti Acquires Sputniks II-66
John Conti Acquires William Food Service II-66
Tetley USA Acquires Good Earth Teas II-66
CCNA and Caribou Coffee Team up to Introduce New RTD Coffee II-66
CCD to Undertake Acquisitions in Continental Europe and the UK II-66
Coffee Pacifica Plans Coffee Roasting Company Acquisition II-67
Olam to Acquire Kraft Foods' Coffee Processing Unit II-67
Tata Tea to Acquire Moroccan Company II-67
Cooxupe Opens Another Coffee Outlet II-67
Kraft t Sells Maxwell House coffee unit II-67
TAC Beverage Plans to Enter 3 European Markets II-67
Peaberry Coffee to Close 13 Outlets II-68
Sara Lee to Close Coffee Roasting Unit in Chicago II-68
Jay Shree Tea to Acquire Tea Plantations II-68
Paulig to Invest in Coffee Plant II-68
McLeod to Procure Major Share of Moran Tea II-68
Reliance Retail to Venture into Packet Tea Market II-68
Uganda to Possess First Ever Instant Coffee Processing Unit II-69
Tata Coffee and Beeyu Overseas Enter into a Joint Venture II-69
Starbucks Enters into Brazilian Market II-69
Merger of Williamson Tea Assam and McLeod Russel II-69
McLeod Russel Acquires Doom Dooma Tea from HLL II-69
Tata Coffee Takes Over Six Estates II-69
Apeejay Acquires Tea Brands from Premier Foods II-70
Javalution Signs Exclusive Selling and Distribution Agreement
with OnTech II-70
Haco to Commence Coffee Manufacture in Malaysia II-70
Nestle Opens Coffee Unit in Russia II-70
Illycaffe Signs Distribution Agreement with Fresh & Honest
Cafe Limited II-70
Strauss Elite to Acquire Polish Coffee Brand MK Premium II-71
Wayne's Coffee Acquires Modesty Coffee II-71
Van Houtte Acquires Coffee Stores II-71
Conafex Disposes 50% Share Capital in CTC II-71
Nestle Food Services Establishes New Division II-71
Navis Acquires Dome Asian Coffee Chain II-71
Svoboda Acquires Coffee Beans II-72
Coffeeheaven Acquires Coffee Nation Ltd II-72
Filterfresh Acquires Castle Enterprises II-72
Drie Mollen Acquires Merkur Kaffee II-72
Key Coffee Inc Agrees to Acquire Kyoei Corp II-72
Espresso Specialists Enters into agreement with La Marzoccol. II-73
Franke Coffee Acquires Espresso Specialists Inc. II-73
Terai Tea Group Acquires Sayeedabad Tea Co. Ltd in India II-73
Taiyo Kagaku Acquires Wuxi Green Power BioProduct Ltd II-73
Vermont Pure Holdings Acquires Evans Quality Coffee Service II-73
Segafredo Zanetti Group Acquires Sumisho Gourmet Coffee II-74
United Machine and Ichamati Investments Acquire Williamson Magor II-74
Coffee Connection Acquires Cafetex II-74
Jay Shree Tea to Acquire Singuli Tea Estate II-74
Misty Mountains Holdings Acquires Namunkula Plantations II-74
Quality Distribution Acquires White T Beverage II-74
Hawaii Coffee Acquires Hawaiian Islands Tea II-75
Kerry Group Acquires Branded Beverage Companies II-75 Julius
Meinl International Acquires Cramcaffe II-75
Coffee Pacifica to Acquire Ozark Mountain Coffee II-75
Coffee Exchange Inc Acquires Touchstone Resources Inc II-75
Gryphon Acquires Eight O'clock Coffee II-75
Van Houtte Acquires Four Companies and Signs Two Joint Ventures II-76
Synesi Acquires Port City Coffee Roasters II-76
Coca-Cola Enters Ice Tea Production Market in Russia II-76
Misty Mountains and HVA Group Enter into Agreement II-76
Coffee Unions Enters into an Agreement to Merge in Kenya II-77
Madisons Coffee Changes Name to Gourmet Holdings II-77
Coffee Shops Set to Expand With a Range of Additional Products II-77
Nestle Establishes New Russian Coffee Plant II-77

7. Focus on Select Global Players II-78
Kraft Foods (USA) II-78
Nestle SA (Switzerland) II-78
Parry Agro Industries Ltd. (India) II-78
Procter & Gamble Company (USA) II-78
Sara Lee (USA) II-79
Starbucks Coffee Co. (USA) II-79
Strauss-Elite Ltd. (Israel) II-79
Tata Tea Limited (India) II-80
Tata Tetley Ltd (India) II-80
Maxingvest AG (Germany) II-81
Unilever (UK) II-81
Hindustan Unilever Limited II-81
Van Houtte (Canada) II-81

8. Global Market Perspective II-83
a. Volume Analytics II-83
Table 24: World Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2001 through
2010 (includes corresponding Graph/Chart) II-83

Table 25: World Long Term Projections for Hot Beverages
(Coffee and Tea) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-84

Table 26: World Historic Review for Hot Beverages (Coffee and
Tea) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
Thousand Tons for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-84

Table 27: World 20-Year Perspective for Hot Beverages (Coffee
and Tea) by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart) II-85

Table 28: World Recent Past, Current and Future Analysis for
Coffee by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-86

Table 29: World Long Term Projections for Coffee by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
2011 through 2015 (includes corresponding Graph/Chart) II-86

Table 30: World Historic Review for Coffee by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
1991 through 2000 (includes corresponding Graph/Chart) II-87

Table 31: World 20-Year Perspective for Coffee by Geographic
Region - Percentage Breakdown of Unit Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 1991, 1997, 2007 and 2010
(includes corresponding Graph/Chart) II-87

Table 32: World Recent Past, Current and Future Analysis for
Tea by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-88

Table 33: World Long term Projections for Tea by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), the Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-88

Table 34: World Historic Review for Tea by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), the
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in Thousand Tons for Years 1991
through 2000 (includes corresponding Graph/Chart) II-89

Table 35: World 20-Year Perspective for Tea by Geographic
Region - Percentage Breakdown of Unit Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), the Latin
America and Rest of World Markets for Years 1991, 1997, 2007
and 2010 (includes corresponding Graph/Chart) II-89
b. Dollar Analytics II-90
Table 36: World Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) II-90

Table 37: World Long Term Projections for Hot Beverages
(Coffee and Tea) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) II-91

Table 38: World Historic Review for Hot Beverages (Coffee and
Tea) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), the Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 1991 through 2000 (includes
corresponding Graph/Chart) II-91

Table 39: World 20-Year Perspective for Hot Beverages (Coffee
and Tea) by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), the Latin America and Rest of World Markets for Years
1991, 1997, 2007 and 2010 (includes corresponding Graph/Chart) II-92
By Product Segment II-93
Table 40: World Recent Past, Current and Future Analysis for
Coffee by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), the Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-93

Table 41: World Long Term Projections for Coffee by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), the Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-94

Table 42: World Historic Review for Coffee by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
1991 through 2000 (includes corresponding Graph/Chart) II-94

Table 43: World 20-Year Perspective for Coffee by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 1991, 1997, 2007 and 2010
(includes corresponding Graph/Chart) II-95

Table 44: World Recent Past, Current and Future Analysis for
Tea by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), the Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) II-96

Table 45: World Long Term Projections for Tea by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), the Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2011 through 2015 (includes corresponding
Graph/Chart) II-97

Table 46: World Historic Review for Tea by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 1991
through 2000 (includes corresponding Graph/Chart) II-97

Table 47: World 20-Year Perspective for Tea by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), the Latin
America and Rest of World Markets for Years 1991, 1997, 2007
and 2010 (includes corresponding Graph/Chart) II-98


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Current and Future Analysis III-1
The US Coffee Industry - An Overview III-1
Key Statistics III-1
Table 48: Per Capita Consumption of Coffee By Product
Segment-Regular, Soluble, Decaffeinated and Gourmet
(includes corresponding Graph/Chart) III-1

Table 49: US Coffee Industry (2006(i)): Percentage Breakdown
of Volume Sales by Segment-Regular Coffee, Cappuccino,
Espresso & Latte, Iced, Frozen, Slushy Coffee, and
Flavored Coffee (includes corresponding Graph/Chart) III-2

Table 50: Percentage of Population Consuming Decaffeinated
Coffee in the US (2001-2004) (includes corresponding
Graph/Chart) III-2
Gourmet Coffee: An Insight III-2
Traditional (True) Gourmet Coffee III-2
Premium Gourmet Coffee III-2
Flavored Gourmet Coffee III-2
Decaffeinated Gourmet Coffee III-3
Ready-to-Drink Gourmet Coffee III-3
Factors Affecting the Gourmet Coffee Market III-3
Visible Trends III-4
Tracking Consumption Pattern III-4
Table 51: Coffee Market in the US: Weekly Consumption
Pattern by Age Group (2003-2005) (includes corresponding
Graph/Chart) III-4

Table 52: Coffee Market in the US: Daily Coffee
Consumption by Time and Age (2006) (% of Total Brewers)
(includes corresponding Graph/Chart) III-5
Flavor Dynamics III-5
Competition from Hybrids III-6
Premium Coffee Gives Competition to Instant Coffee III-6
Organic Coffee - On the Demand Curve III-6
Specialty Coffee - A Principal Indulgent Luxury III-6
Table 53: Specialty Coffee Market in the US (2006):
Percentage Breakdown of Sales by Distribution
Channels-Roasters/Retailers, Food, Drug, Mass Specialty
Bean and Cafes/Other (includes corresponding Graph/Chart) III-7

Table 54: Specialty Coffee Market in the US: Number of
Specialty Coffee Units Operating for the Years 2001-2005
(includes corresponding Graph/Chart) III-7
Kona Coffee from the Hawaiian Islands III-8
Leading Coffee Brands III-8
Table 55: Leading Players in the US Coffee Market
(2005-2006E): Percentage Breakdown of Dollar Sales for
Procter & Gamble, Kraft Foods, Sara Lee, Private Label
and Other (includes corresponding Graph/Chart) III-8

Table 56: US Market for Ground Coffee (2006): Percentage
Breakdown of Value and Volume Sales by Major Brands -
Folgers, Maxwell House, Starbucks, Folgers Coffee House,
Maxwell House Master Blend, Chock Full O' Nuts, Millstone,
Seattle's Best, Eight O'Clock, Yuban and Others (includes
corresponding Graph/Chart) III-9

Table 57: US Market for Ground Coffee (2006): Percentage
Breakdown of Value and Volume Sales by Major Brands -
Folgers, Maxwell House, Starbucks, Folgers Coffee House,
Maxwell House Master Blend, Chock Full O' Nuts, Millstone,
Seattle's Best, Eight O'Clock, Yuban and Others (includes
corresponding Graph/Chart) III-9

Table 58: US Refrigerated Coffee Market (2005): Percentage
Breakdown of Dollar Sales by Major Brands- Folgers Jakada,
Arizona, Upstate Farms, Royal Kona, Starbucks, Havana, Mr.
Brown and Others(includes corresponding Graph/Chart) III-10
Leading Coffee Brands in the Recent Past III-10
Table 59: US Market for Cappuccino/Ready-to-Drink Coffee
(2004): Percentage Share Breakdown of Sales by Major
Brands-Frappuccino, Doubleshot, Kahlua, Starbucks,
Wolfgang Puck, Havana, Royal Kona, Gaffe D Vita, Main St
Cafe and Mr Brown (includes corresponding Graph/Chart) III-10

Table 60: US Instant Coffee Market (2004 & 2005):
Percentage Breakdown by Leading Brands- Folgers, General
Foods International, Taster's Choice Original Blend,
Maxwell House, Private Label, and Others (includes
corresponding Graph/Chart) III-11

Table 61: US Market for Whole Coffee (2003 & 2004):
Percentage Share Breakdown by Major Brands -Eight
O'Clock, Starbucks, Folgers Select, Millstone, Private
Label, and Other (includes corresponding Graph/Chart) III-11

Table 62: US Market for Ground Coffee (2004 & 2005):
Percentage Share Breakdown by Leading Producers-Procter &
Gamble, Kraft Foods Inc., Starbucks Coffee Co., Private
Label, Sara Lee Corp. and Others (includes corresponding
Graph/Chart) III-12

Table 63: US Ground Decaffeinated Coffee Market (2004 &
2005): Percentage Share Breakdown by Major Brands-
Folgers, Private Label, Maxwell House, Starbucks, Folgers
Coffee Singles and Others (includes corresponding
Graph/Chart) III-12
Tea Industry - An Overview III-13
Table 64: Tea Market in the US by Product Segment and
Popular Brands: Percentage Share Breakdown of Sales by
Ready-to-Drink, Regular, Specialty, Herbal and Instant Tea
(2004) III-13
Special Tea Sales Power the US Tea Market III-14
Leading Tea Brands III-14
Table 65: US Market for Tea (2006(i)): Percentage Breakdown
by Leading 10 Bag/Loose Tea Brands- Lipton Tea, Bigelow
Tea, Private Label Tea, Celestial Seasonings Tea, Twinings
Tea and Others (includes corresponding Graph/Chart) III-14

Table 66: US Market for Canned and Bottled Tea (2004):
Percentage Share Breakdown of Value Sales by Major Brands -
Arizona, Snapple, Diet Snapple, Lipton Brisk, Nestea
Cool, Lipton Iced Tea, Private Label, Lipton, Ocean Spray
Juice and Tea, Sobe and Others (includes corresponding
Graph/Chart) III-15

Table 67: US Market for Refrigerated Tea (2007):
Percentage Share Breakdown of Value Sales by leading
vendors-Turkey Hill Dairy, Donovan Coffee Co. Inc., Pom
Wonderful, Private Label, WM Bolthouse Farms Inc., Coca
Cola Co., Ferolito Vultaggio & Sons, Milois Tea Co. Inc.,
Wengert's Dairy, Galliker Dairy Co., and Other (includes
corresponding Graph/Chart) III-15

Table 68: US Market for Refrigerated Tea (2006(i)):
Percentage Share Breakdown of Value and Volume Sales by
Major Brands- Turkey Hill, Private Label, Red Diamond,
Nestea, Arizona, Milos, Clover Farms, Minute Maid, Swiss
Premium, Galliker and Others (includes corresponding
Graph/Chart) III-16
Leading Tea Brands in Recent Past III-16
Table 69: Tea Market in the US (2005): Percentage Share
Breakdown of Retail Sales by Leading Players and Brands -
Lipton, Celestial Seasonings, Bigelow, Luzianne, Private
Label, and Others (includes corresponding Graph/Chart) III-16

Table 70: US Market for Instant Tea (2004 & 2005):
Percentage Share Breakdown of Sales by Leading Tea Brands
- Lipton, Nestea, 4C, Country Time, Nestea Decaf, Tetley,
Nestea Free, Private Label, and Others (includes
corresponding Graph/Chart) III-17
Market Leaders III-17
Table 71: US Coffee Market (2005): Percentage Breakdown of
Value Sales by Product Segment- Ground, Instant, Whole
bean, Ready-to-drink packaged coffee beverages, Specialty
instant coffee mix, Pods and bags and Filter packs
(includes corresponding Graph/Chart) III-17
Leading Distribution Channels III-18
Table 72: US Hot Beverages Market (2007 E): Percentage
Share Breakdown of Volume Sales by Leading Distribution
Channels - Supermarkets/ Hypermarkets Food Stores,
Discounters, Vending and Others(includes corresponding
Graph/Chart) III-18
Export-Import Scenario III-18
Table 73: US Coffee Exports (2004-2006) Ranked by
Destination-Canada, Germany, Japan, Singapore, China
(excluding Mongolia), South Korea, Mexico, Italy, United
Kingdom, Hong Kong and Others (In US$ Thousands) III-19

Table 74: US Tea Exports (2004-2006) Ranked by Destination-
Canada, Japan, Italy, Mexico, Singapore, United Kingdom,
China (excluding Mongolia), Brazil, South Korea, Thailand
and Others (In US$ Thousands) III-19

Table 75: US Coffee Imports (2004-2006) Ranked by
Country-Colombia, Brazil, Guatemala, Indonesia, Vietnam,
Mexico, Germany, Costa Rica, Peru, Canada and Others (In
US$ Thousands) (includes corresponding Graph/Chart) III-20

Table 76: US Tea Imports (2004-2006) Ranked by Country-
China (excluding Mongolia), Germany, Argentina, India,
United Kingdom, Sri Lanka, Japan, Canada, Indonesia, Kenya
and Others (In US$ Thousands) (includes corresponding
Graph/Chart) III-21
Product Innovations/Introductions III-21
Strategic Corporate Developments III-29
Focus on Select US Players III-40
B.Market Analytics III-42
a. Volume Analytics III-42
Table 77: United States Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2001 through
2010 (includes corresponding Graph/Chart) III-42

Table 78: United States Long Term Projections for Hot
Beverages (Coffee and Tea) by Product Segment - Coffee and
Tea Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-43

Table 79: United States Historic Review for Hot Beverages
(Coffee and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-43

Table 80: United States 20-Year Perspective for Hot
Beverages (Coffee and Tea) by Product Segment - Percentage
Breakdown of Unit Sales for Coffee and Tea Markets for 1991,
1997, 2007 and 2010 III-43
b. Dollar Analytics III-44
Table 81: United States Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2001 through
2010 (includes corresponding Graph/Chart) III-44

Table 82: United States Long Term Projections for Hot
Beverages (Coffee and Tea) by Product Segment - Coffee and
Tea Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2011 through 2015 (includes
corresponding Graph/Chart) III-44

Table 83: United States Historic Review for Hot Beverages
(Coffee and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 1991 through 2000 (includes corresponding
Graph/Chart) III-45

Table 84: United States 20-Year Perspective for Hot
Beverages (Coffee and Tea) by Product Segment - Percentage
Breakdown of Dollar Sales for Coffee and Tea Markets for
1991, 1997, 2007, and 2010 III-45

2. Canada III-46
A.Market Analysis III-46
Current and Future Analysis III-46
On-Trade Outlets Propel Growth III-46
Green Tea Gains Popularity III-46
Leading Players III-46
Table 85: Canadian Hot Beverages Market (2007E): Percentage
Share Breakdown of Value Sales (i) by Leading Players
-Kraft Canada Inc, Nestle Canada Inc, Unilever Canada Ltd,
Sara Lee Corp of Canada, Tetley Tea Co, Hain Celestial
Group Inc, Private Label, and Others (includes
corresponding Graph/Chart) III-46
Leading Coffee Brands III-47
Table 86: Canadian Coffee Market (2005): Percentage Share
Breakdown of Value Sales by Major Players - Maxwell House,
Nabob, Nescafe,General Foods International, Melitta,
Starbucks, Private Label, and Others (includes
corresponding Graph/Chart) III-47
Leading Tea Brands III-47
Table 87: Canadian Tea Market (2005): Percentage Share
Breakdown of Retail Value Sales by Leading Companies
-Tetley, Celestial Seasonings, Twinings, Red Rose, Salada,
Lipton, Private Label, and Others (includes corresponding
Graph/Chart) III-47
Leading Distribution Channels III-48
Table 88: Canadian Hot Beverages Market (2007 E):
Percentage Share Breakdown of Retail Volume Sales by
Distribution Channels - Supermarkets/ Hypermarkets, Other
Food Stores, Discounters, Vending, and Others (includes
corresponding Graph/Chart) III-48

Table 89: Canadian Hot Tea Market (2006): Percentage Share
Breakdown by Location of Consumption - Workplace, School,
Hospital, FSR, QSR and Others (includes corresponding
Graph/Chart) III-48
Import & Export Scenario III-49
Table 90: Canadian Coffee Exports (2004-2006) Ranked by
Destination -United States, Australia, United Kingdom,
Japan, Ireland, South Korea, Germany, New Zealand, United
Arab Emirates, Czech Republic and Others (In US$ Thousands) III-49

Table 91: Canadian Tea Exports (2004-2006) Ranked by
Destination- United Kingdom, Japan, Ireland, United Arab
Emirates, Singapore, China, Hong Kong, India, Australia,
Sweden and Others (In US$ Thousands) III-49
Product Innovations/Introductions III-50
Strategic Corporate Developments III-50
Focus on Canadian Player III-51
B.Market Analytics III-52
a. Volume Analytics III-52
Table 92: Canadian Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2001 through 2010
(includes corresponding Graph/Chart) III-52 less than b


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