SOURCE: Quova, Inc.

Quova, Inc.

October 05, 2009 08:00 ET Turns the Old News Model on Its Head With Hyperlocal Content

Quova and to Present at the Location Intelligence Conference About Business Benefits of Local Content

DENVER, CO--(Marketwire - October 5, 2009) - recognizes that local content is the future of news. The site uses IP geolocation data from Quova to localize content and geotarget advertising for more than 16 million monthly unique visitors in 109 US markets. will present in conjunction with Quova, the leader in IP geolocation, Wednesday, October 7, at the Location Intelligence Conference 2009. This keynote presentation will highlight how and why uses localized content to engage users and create new advertising streams. leverages local news and market-specific editorial content in order to grow its business. The Web site is segmented into 25 categories and 109 city editions, where localization provides readers with content relevant to their metro location. Increasingly popular for hyperlocal insight into neighborhoods and region-specific trends, sites like are becoming the preferred source for consumers seeking local news and information.

Quova provides geographic data on an IP address down to the city, zip code, metro statistical area (MSA) and designated metro area (DMA) level. With the addition of Quova's technology, also recognized the opportunity to provide geotargeted advertising to reach a niche target audience, as well as for consumers to find information about their specific town or neighborhood that they are looking for. For smaller businesses, enables maximum return for each advertising dollar spent because the ads are hyperlocally targeted.

"Dynamically localized information and events make content contextually relevant to users no matter their location. We have increased user engagement time on our site, which in turn augments the existing value of the ad inventory on," says Dave Schafer, co-founder and COO of

Location Intelligence 2009 offers a program for senior information technology managers who want to integrate geospatial information with business intelligence solutions and other enterprise applications.'s Dave Schafer will be keynoting on "Examining New Media: How the introduction of hyperlocal content is changing the way news is delivered." For more information, please visit:

Directions Location Intelligence Conference
Topic: "Examining New Media: How the introduction of hyperlocal content
        is changing the way news is delivered."
Date: Wednesday, October 7
Time: 9:15am - 10:15am MT
Location: Westin Hotel, Westminster, Colorado
Who: Dave Schafer, Co-Founder and COO,
For more information, please visit:


Launched in April 2008, serves 109 markets across the country and is the insider source for everything local.'s content is contributed by Examiners; passionate, informed, and knowledgeable local influencers. is a division of the Clarity Digital Group, LLC, wholly owned by The Anschutz Company, a Denver-based investment company with a broad array of assets in print and digital media; live sports and entertainment; hospitality; film production and exhibition; wind energy development and transmission; as well as ranching and oil/gas exploration. For more information, visit

About Quova

Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Online companies including broadcasters, e-retailers, ad networks, banks, and government agencies integrate Quova's IP geolocation data into their Web applications to geotarget their advertising and content, detect card-not-present fraud, manage distribution of digital content, comply with local laws, and more. Quova delivers detailed demographic and network characteristic data about an IP address and the data is 99.9% accurate at the country level and up to 98.2% accurate at the US state level (attested to by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California, and is privately owned

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