SOURCE: Exceed Company Ltd.

October 26, 2009 09:00 ET

Exceed Company Ltd. to Ring the NASDAQ Stock Market Opening Bell

MARLBOROUGH, MA and BEIJING--(Marketwire - October 26, 2009) - Exceed Company Ltd. ("Exceed" or the "Company") (NASDAQ: EDS), the successor to 2020 ChinaCap Acquirco, Inc. ("2020"), today announced that it will ring the NASDAQ Stock Market Opening Bell on Friday, October 30, 2009 to commemorate the Company's recent listing on the Nasdaq Stock Market. The ceremony will be co-hosted by Mr. Lin Shuipan, Chairman and CEO of Exceed, Mr. George Lu, former Chairman and CEO of 2020, Mr. Kenry Shi, Chairman of Richwise Capital and Mr. Zhang Shun from New Horizon Capital, along with the Company's senior executives and guests.

"We are excited to have been invited by NASDAQ to perform the Opening Bell Ceremony, as it gives us the opportunity to showcase our company to the world, to recognize the hard work of our entire team, and to celebrate the arrival of the first Chinese sportswear brand in the US capital market," commented Mr. Lin Shuipan, Chairman and CEO of Exceed. "We believe our listing on NASDAQ alongside so many high quality, rapidly-growing companies will raise awareness in the global investment community and will further enhance shareholder value as we continue to carry out our strategic growth plans. We look forward to sharing our vision of becoming the leading Chinese sportswear brand."

The ceremony will take place at 9:30 a.m. E.T. at NASDAQ's MarketSite Times Square Studio in New York City and will be broadcast simultaneously on NASDAQ's seven-story tower in Times Square. To view the NASDAQ opening bell ceremony live on October 30, visit http://www.nasdaq.com/reference/marketsite_about.stm to access the NASDAQ MarketSite webcam at least 15 minutes in advance.

ABOUT EXCEED COMPANY LTD.

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. It is one of the leading domestic sports and leisurewear brands in China in terms of market share by sales revenue. Since operations began in 2002, Exceed has experienced significant growth in the mass market concentrated in the second and third tier cities in China and has established a market leading position as one of the top five Chinese sportswear brands. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Exceed Company Ltd. currently trades on Nasdaq under the symbols "EDS," "EDSWW" and "EDSUU."

FORWARD-LOOKING STATEMENT

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding future events and future performance of Exceed. These statements are based on management's current expectations or beliefs. Actual results may vary materially from those expressed or implied by the statements herein. This information is qualified in its entirety by cautionary statements and risk factor disclosure contained in certain of Exceed's Securities and Exchange Commission filings. For a description of certain factors that could cause actual results to vary from current expectations and forward-looking statements contained in this press release, refer to documents that Exceed files from time to time with the Securities and Exchange Commission. Exceed is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.

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