Agropur

Agropur
Natrel

Natrel

May 09, 2011 08:02 ET

Exciting News for Lactose Intolerant Individuals/Natrel Lactose Free Creams: the Freedom to Enjoy Cream!

LONGUEUIL, QUÉBEC--(Marketwire - May 9, 2011) -

Editors Note: There are photos and videos associated with the press release.

A leader in the dairy industry, Agropur Division Natrel is innovating once again with its brand new Natrel Lactose Free 10% m.f. Coffee Cream and 35% m.f. Whipping Cream, available at all major Ontario grocery stores starting May 9. Thanks to this new product, people who are lactose intolerant —16%* of Ontario's population, or close to 1.8 million individuals— can now have the freedom to enjoy cream and all the delicious dishes made with it.

"Division Natrel is an innovative organization that is attuned to its clients' needs, investing heavily in the research and development of new products designed to improve consumer well-being," declared Serge Paquette, President of Division Natrel. With its extensive line of lactose free products, including Natrel Lactose Free Milk, launched over 10 years ago, the organization is ideally positioned to meet the needs of this significant segment of the population.

Thanks to Natrel Lactose Free 10% m.f. Coffee Cream (1-L format) and 35% m.f. Whipping Cream (500-mL format), lactose intolerant consumers can now savour their favourite dishes, with no unpleasant side effects. "We can only imagine the challenges that lactose intolerant people have to deal with every day. Given the prevalence of dairy products in our diet, sufferers have to learn to deal with their condition. These people deprive themselves and end up feeling isolated because of their lactose intolerance," states Lois Ferguson, Registered Dietitian.

Moreover, the new Natrel Lactose Free creams have the same properties as regular cream, and were tested by a pastry chef and teacher at the George Brown College, who whipped them and cooked with them. A rich, velvety addition to all dishes, their texture stays stable during cooking, even when they are mixed with acidic ingredients like lemon juice in desserts and alcohol in wine-based sauces.

To offer ideas and solutions to people involved with lactose intolerance, Division Natrel has created a Facebook page (https://www.facebook.com/natrellactosefree).

About Natrel products

The Natrel brand is synonymous with distinction and represents added value for Canadian consumers. Its premium dairy products meet the needs of a demanding and ever-changing consumer base. The innovative division offers several value-added health products, including Natrel Nature~Pure, Natrel Nature~Pure Organic, Natrel Lactose Free, Natrel Omega-3, Natrel Omega-3 DHA, Natrel pro, Natrel Calcium and Natrel Nutrition 24.

About Agropur

Founded in 1938, Agropur cooperative is a Canadian dairy industry leader, with $3.4 billion in annual sales. It has 3,459 members and over 5,500 employees distributed among its 27 plants, and numerous distribution centres and offices across Canada, the U.S. and Argentina. It processes 3 billion litres of milk annually and offers an impressive array of products, including such popular brands as Québon, OKA, Sealtest, Natrel, Champfleury, Island Farms, Yoplait, La Lacteo and Schroeder.

*Usage and attitude study, Research & Incite Consultants, January 2010.

To view the PDF documents associated with this press release, please visit the following links:

http://media3.marketwire.com/docs/Meringues_EN.pdf

http://media3.marketwire.com/docs/Angel_cake_EN.pdf

http://media3.marketwire.com/docs/Sheet_Natrel_EN.pdf

http://media3.marketwire.com/docs/Sheet_intolerance_EN.pdf

To view the photos associated with this press release, please visit the following links:

http://media3.marketwire.com/docs/Strawberry%20and%20Cream%20Meringues.jpg

http://media3.marketwire.com/docs/Angel%20Food%20Cake%20with%20Lemon%20Cream%20and%20Berries.jpg

http://media3.marketwire.com/docs/Natrel%20Lactose%20Free%20Cream%2035%25.jpg

http://media3.marketwire.com/docs/Natrel%20Lactose%20Free%20Cream%2010%25.jpg

To view the videos associated with this press releae, please visit the following links:

http://www.youtube.com/watch?v=dxM9aKIgy4o

http://www.youtube.com/watch?v=fkzroaGSJHE

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