FAIRFIELD, CT--(Marketwired - Oct 15, 2013) - The full line of delicious Bigelow Teas has always been known for the exceptional fresh taste of its flavor profiles. Now Bigelow has refreshed its packaging for enhanced visibility, updated product information and additional easy open and close features. The redesign brings engagement with consumers and the trade to a new and deeper level.
As a family-owned company that will be celebrating its 70th anniversary in 2015, Bigelow Tea has continuously refined its product line. They regularly introduce exciting new flavors while upholding the superb quality of traditional favorites like their original blend, "Constant Comment®." But the packaging, while familiar and friendly, was due for a refresh.
It wasn't just a question of unifying their look and messaging across the different tea lines (herbal, green and black selections). "We wanted the boxes to work harder as communication tools," says Cindi Bigelow, third generation President & CEO. "We wanted to tell more of the Bigelow story -- who we are as a company, as a family, our dedicated efforts to create the best recipes possible, and why it matters."
To that end, each panel of the Bigelow box was carefully reviewed as the redesign progressed. The result is a sleek, new, modern look that still strongly connects to the brand's rich, visual heritage of using vivid color to identify flavor, while further engaging customers with interesting company stories and useful information about aspects of tea that make full use of each packaging panel.
About Bigelow Tea Company
100% family owned since 1945, Fairfield, Connecticut-based Bigelow Tea pioneered the specialty tea category over 70 years ago. The Bigelow family takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America's leading specialty tea company. The Bigelow Tea line includes more than 120 varieties of flavored, traditional, green tea, organic, herbal, decaffeinated tea and iced teas -- including America's number one specialty tea, "Constant Comment"®. Bigelow's Charleston Tea Plantation, located on Wadmalaw Island, just south of Charleston, South Carolina, produces a full line of American-grown teas known as American Classic Tea and is open to the public year 'round for tours.
Bigelow Tea products are available nationwide and every variety can be found on the company website (www.bigelowtea.com). Tea lovers will also enjoy the company's Tea Talk blog, Facebook page, Twitter, Pinterest and Instagram profiles.