SOURCE: LR Health & Beauty Systems

LR Health & Beauty Systems

December 17, 2012 08:13 ET

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LR Health & Beauty Systems Enters Into a Three-Year Contract With Top Model Karolina Kurkova; International Perfume Marketing Activities to Begin From January 2013

AHLEN, GERMANY--(Marketwire - Dec 17, 2012) - A milestone: Together with top model Karolina Kurkova, the Westphalia-based cosmetics manufacturer LR Health & Beauty Systems is set to impressively expand its activities with prominent celebrities. To this effect, the Ahlen-based global player will be exclusively marketing from 2013 an individual perfume and body care product range for one of the world's most successful catwalk stars.

The composition -- flowery, green, elegant -- of entrancing romantic flower blossoms of Jasmin, Tuberose and a warm Vanilla tone with a breath of alluring honey, leaves you with an unforgettable impression. The character of the new fragrance by LR combines glitz and glamour of the international catwalks and is at the same time a homage to the homeland of Karolina Kurkova, Czech Republic. The unique product set includes Eau de Parfum, Parfum Absolu, Body Lotion, Shower Crème, Eau de Toilette.

"The development of a top-quality women's perfume that is precisely adapted to my personality together with a dedicated and passionate team from LR has greatly inspired me. I've placed the highest demands on this joint project, and have been highly committed to its conception. With LR, I know that I am in experienced hands. I am looking forward to our professional teamwork now and in the future", said a delighted Karolina Kurkova.

Born in the Czech Republic, the international top model is the top celebrity star on all international catwalks: one of the world's "50 Most Beautiful People" by People Magazine, youngest model ever to win 'Model of the Year' at the VH1/Vogue Fashion Award, youngest model ever to be on the cover of American Vogue at the age 16 and named "The Last Great Super Model" by Anna Wintour, chief editor of Vogue USA. In addition Karolína was listed by Forbes as one of the world's top-earning models. Karolína immortalised with a star on Hollywood's "Walk of Fame", she was recently given the Style Icon Award and the Beauty Award.

"We are very pleased to have been able to win over a top star like Karolina Kurkova, whose name in international circles is synonymous with high fashion and first class beauty. Our expertise, which we have gained in the many years of marketing of top-class celebrity perfumes, has long been globally recognised. Setting sales-oriented highlights with our 'premium celebrities' success factor is an integral part of significantly expanding our corporate strategy -- for the success of our approx. 300,000 sales partners. After all, we're still growing and investing in addition to our core German market -- and especially in the 30 LR European and Australian markets," emphasised Dr. Jens M. Abend, CEO and Spokesperson for LR Management.

When it comes to collaborations with top stars, transnational fame, uncompromising quality and the highest standards relating to coordinated teamwork are the main focus. Tilo Plöger, COO of LR adds: "When it comes to our marketing strategy with celebrities, we rely on individual and sustainable teamwork. With Karolina Kurkova, too, we capture the unique facets of her personality and transform them into in an unmistakable women's perfume. In 2013 we will be getting the ball rolling with a distinctive product range that will optimally supplement our portfolio."

Further information and press photos of the new fragrance by Karolina Kurkova at:
http://www.fixurl.de/lr-kk-press/

Further information of LR Health & Beauty Systems at: http://www.lrworld.com/en/product-world/stars-perfume/ www.lrworld.com/healthandbeauty

Contact Information

  • Press contact:

    Michael Hoffmann
    Director Corporate Communications
    Tel. +49 (0) 2382 7060-106
    Fax: +49 (0) 2382 7060-179
    E-Mail: m.hoffmann@lrworld.com