SOURCE: Vuclip


December 16, 2015 03:00 ET

Exclusive Dilwale Content Now Available on Vuclip Released by Sony Music Entertainment

Vuclip Viewers Can Now Enjoy Music From Bollywood Blockbuster

DUBAI, UNITED ARAB EMIRATES--(Marketwired - December 16, 2015) - Vuclip, the leading premium mobile video-on-demand [VOD] service for emerging markets, is pleased to announce the addition of exciting new material from upcoming Bollywood blockbuster Dilwale, exclusive to Vuclip users in the Middle East.

The exclusive content comes from partnering with Sony Music Entertainment, which has exclusive music rights for the movie. For a period of one year, Vuclip viewers will get access to the songs 'Gerua', 'Manma Emotion Jaage', an Arabic version of 'Gerua' specially produced for the Middle East, as well as the cinema trailer for Dilwale.

Slated to be the biggest movie of the year, Dilwale reunites Bollywood's onscreen 'it couple', megastars Shahrukh Khan and Kajol. The film marks the duo's seventh collaboration and director Rohit Shetty's second venture with Shahrukh Khan. With a whopping budget of INR 750 million (USD 11 million), Dilwale is set to reign at the holiday box office.

Commenting on this, Arun Prakash, COO, Vuclip, said, "It's no secret that Dilwale is a long-awaited film and will undoubtedly be a huge money spinner at the box office. Music is always a huge pull for viewers, as is the celebrity appeal of content. Dilwale packs a powerful punch for both. With mobile rapidly gaining popularity as the platform of choice for viewers in the region, we could not be more excited to bring our users the best in regional entertainment."

Commenting on the same, Shridhar Subramaniam, President India and Middle East Sony Music, said, "Middle East fans have always had a special place for Bollywood, especially for Shah Rukh Khan movies and Dilwale is the most anticipated film of 2015. When our colleagues at Sony Music Middle East decided to create an official Arabic adaptation so as to connect with a larger audience, we were thrilled. Adel's voice is melodious and his duet with Anatra is mesmerizing. We are sure their voices will add magic to Telagena!"

"We are very excited to give viewers access to content from one of the biggest films of the year, through our partnership with Vuclip," said Mike Fairburn, General Manager, Sony Music Entertainment Middle East. "The viewing experience has become increasingly mobile and by partnering with the leading mobile video-on-demand provider, we aim to ensure a unique entertainment experience to legions of diehard fans."

There will be a special screening of Dilwale for Vuclip partners and customers on the 17th of December. The exclusive content will be made available for viewers in the GCC, Egypt, the Levant and Morocco a week before the official release of the film. Vuclip's premium service is accessible through popular consumer access points such as apps, mobile browsers or via mobile carrier services in the region. 

About Sony Music Entertainment Middle East:

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Twitter: @SonyMusicME / Instagram: @sonymusicme / Facebook:

About Vuclip

Vuclip is the leading premium mobile video on demand service for emerging markets with more than 7.5 million subscribers per quarter across nine different countries. Through strategic partnerships with more than 250 top studios around the world, Vuclip brings to subscribers blockbuster Hollywood and regional movies, TV shows and music videos in 34 different languages. Vuclip's Dynamic Adaptive Transcoding™ provides an amazing unbuffered viewing experience to consumers across all mobile devices and on any network. Vuclip and its subsidiaries are headquartered in Milpitas, California and have a presence in Mumbai, Delhi, Pune, Dubai, Cairo, Beijing, Kuala Lumpur, Jakarta and Bangkok.

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Contact Information

  • For additional details, please contact: 

    Vuclip Middle East
    Pallavi Sharma
    Golin MENA
    M: +971.56.774.8804